15 Webflow SaaS Websites (+ 4 SaaS Templates)
Inspiring SaaS websites built on Webflow and hacks to beat them.
Are you looking to achieve stunning design WITHOUT coding for your SaaS website?
You're not alone.
So many tech companies choose Webflow to build their SaaS marketing websites.
Because you can pretty much achieve anything you can do with code completely through the visual editor – even advanced animations.
So here, you'll see the best Webflow SaaS websites.
Websites that go beyond stunning design, but also have:
- Great page structures
- Compelling copywriting
- And other inspirational tidbits!
Note: This list is comprised of realistic Webflow SaaS websites for inspiration. While I did sprinkle in some ones that have epic animations, I wanted to give you examples that most of us website creators could benefit from.
In my experience, Webflow is the perfect platform for website creators that want the flexibility of custom code, but don't want to spend a significant time writing the code.
So check out these Webflow SaaS examples to inspire you to build your very own to drive sales ultimately MRR for your company!
Plus, there are some great Webflow SaaS templates that make it even easier to get started.
Let's get started!
Hack Alert! Start With One of My Fav Webflow SaaS Templates
Don't want to start from scratch? Save a bunch of time with these Webflow SaaS website templates (view all).
The Ultimate List of SaaS Websites Built on Webflow
SurferSEO is one of the most stunning Webflow SaaS websites, offering a SaaS that's used by some of the biggest businesses in the world, including the likes of Google and Shopify.
It then goes without saying that this website is top-notch and designed to grab your attention by highlighting just how valuable it is.
Take notes of how the site boasts a clean, modern design with a minimalistic feel and easy navigation. Yet, the colors are dark and punchy, broken by bright orange CTAs. While your design team may not have chosen these colors yourself, it really works here.
Expert Tip: Color plays a huge role in the sense you create in people. Orange, for example, stands for enthusiasm, whereas blue creates a sense of security. Use the psychology of color to your advantage when choosing your own color palette!
Surfer is also an excellent example of how carefully crafted shapes and illustrations can make SaaS websites look exciting and eye-catching. Just check out the pricing page. It's simple but oh-so effective.
I love the typography that gives it a professional feel that's perfect for capturing the attention of potential customers and conveying a TON of information in no time. Everything is just so scannable, and nothing looks boring or like it's too much to read.
I'm a bit of a nerd when it comes to stuff like this but just look at the big font size, bold headers, and text color.
This is precisely the kind of approach you want to take with your website.
Big fonts that are easy to read perform better than smaller fonts that don't stand out. Plus, using strong headlines and visuals will help you draw customers to the bits of content you want them to see.
Okay, enough about SurferSEO. Just remember, it's one of the best SaaS websites and a great example of how to use Webflow to create a great-looking SaaS website with a modern feel. Keep their design in mind as you start building your own!
I'm a huge fan of FlutterFlow.
It's sleek. It's professional looking. It stands out from the crowd.
Right off the bat, readers are presented with bold headers, beautiful tags, clear navigation, and some nifty CTA buttons that help people get started and convert quickly. Make sure your SaaS websites do the same!
The big takeaway is that the home landing page effectively communicates its value proposition and provides users with an easy way to get started. The large hero demo video is dynamic and animated, ensuring it's as eye-catching as possible and grabs your attention immediately, showcasing how easy it is for users to take advantage of the service.
And on that note, the animations of this website really take advantage of what Webflow can offer, making the website feel very much alive. In addition, the use of dark colors is also bold and effective - it's not too overpowering but still manages to keep readers engaged and interested.
Also, note the use of social proof to help boost the authority and reputation of the site. The second section of the website highlights all the big brands and SaaS companies that use this service.
This is a fantastic approach as it helps people coming to the site for the first time to understand the services' credibility so they feel more comfortable investing in FlutterFlow.
Showcasing the big names and product features creates the impression that if this service works for the big businesses of the world, it can work wonders for smaller ventures.
On your own SaaS websites, add social proof where you can, either in the form of testimonials or reviews, and you'll experience a significant boost in conversions!
The simplicity of Kasheesh blows me away.
This business has taken a very unique approach, using lots of white space and a much different design in terms of color and font. The page has a lot of room to breathe, and the only real text comes from testimonials and reviews from past clients.
The rest just explains how the product works.
But at the end of the day, do you really need anything more than that?
Kasheesh is a free tool that helps people with their finances. The company knows that this is its value and doesn't need to say anything else. The results showcased on the platform speak for themselves, and that's what the success of the pages is held up on.
That, combined with a simple, two-tone color scheme, helps make the website look modern and professional.
I've said it before, and I'll say it again, Givebutter does it right.
It's SaaS companies like this that have mastered the bright and colorful approach. It's easy to see where all the important information is in seconds, which is by far the best way to boost conversions. And the color gradients just give the landing page such a smooth feeling.
Even on the pricing page, everything is designed so attractively in such a simple way.
The takeaway is to note how everything is broken down into sections. It's the sections that make the content scannable, as readers can just scroll down to see what interests them.
The number of CTAs is also spot-on. It doesn't matter where a potential customer is on the page – there's a link to get them converting.
The animations are nothing short of cutting-edge.
This may be a little too flashy if you're just starting out and still learning how to use the platform (unless you're using a template that does everything for you), but dynamics like this add an irresistible layer of interactivity your customer won't want to turn away from.
Go on this website and try not sign up for the service.
It feels almost irresistible. A great example of how to use Webflow to create the best SaaS websites.
From the start, the site has an immaculate, modern design with lots of bright colors. Purple seems to be a reoccurring color choice across the best SaaS websites, so it may be worth considering this for yourself.
It's very powerful and adds a sense of sophistication and elegance to the website, making it stand out from the crowd.
Layout-wise, all the product features are simple, clutter-free, and immediately give readers a sense of the product's value proposition. Plus, there are also CTAs at every turn to help make it easy for people to sign up immediately.
Scrolling down, it's easy to find yourself blown away by this site's design elements. There are so many elements that build trust, yet the excellent use of white space ensures the cognitive load of their visitors is never overwhelmed.
Again, big, bold typography is king here, ensuring the page is scannable and to the point. That's the key. Make sure your readers can scan the page quickly and find exactly what they're looking for.
One of the things that I really like about this website is its use of animated graphics. It's eye-catching yet subtle, helping to give the site a modern feel while keeping it interesting and engaging.
Gumroad is a bit of a Marmite enterprise.
From a design standpoint, it offers an excellent service for people to browse products, software technology, and integrations, among other things. The platform is designed to encourage sales and make people want to make a purchase.
This is evident in how the design is modern and minimal, but then there's the color. It might just be me, but using a purple/yellow color palette is interesting. It works, and it doesn't. Some people will love it.
Others will hate it, and that's a risk you take with designs like this. It will pay off for those that love your platform and push others away. That's fine because you can't please everyone, but understanding how that works can help you make informed decisions when it comes to the direction you want your web pages to go.
Of course, you can take advantage of two main highlights of this site.
First, the custom animations. While simple, they really help to make the website stand out and draw attention. The code must be beautiful and helps bring the web page to life.
Second is the use of shapes. The curves that break up the blocky sections are perfectly placed, and there are other examples across the website.
All in all, Gumroad shows Webflow can be used to create an incredible website and has all the elements you need for a successful enterprise page.
When it comes to project management and building a successful product, Hookdeck is essential, and they want you to know this from the word "go."
Every page, from the homepage to the pricing page, is well structured, with helpful CTAs and custom graphics that break up large chunks of text, all of which easily convey lots of information quickly.
The platform basically ticks all the boxes on that front.
However, now this is just my preference, but this homepage looks a little more cluttered than some other websites.
There are a lot of little bits and pieces going on, but this is an info-heavy product - so it's understandable and perhaps suitable to the audience this company is trying to connect with.
At the end of the day, this is the core of what you should try to achieve with your website. You want to give your ideal users, team, or employees (whoever the people that will commit to investing in your SaaS product are) what they want to know and convince them to convert.
Give them what they need to know to make an informed decision in the best way possible, and you'll have a successful website.
The podcasting giants Riverside.fm have made waves over the last few years, and their website reflects their success.
Using Webflow, Riverside.fm has created an incredibly professional design that companies, startups, and enterprise businesses worldwide have used.
The main page here leans on the classic black-and-white color scheme, but that's not to say that the pages don't have color.
The CTAs that link to the pricing plans are highlighted yellow to help them stand out, and the main features are showcased in a looping video format, easily explaining how the software works to its full potential.
These animations and videos also help to bring your attention to what Riverside wants you to look at. It's a great way to do business and helps customers get excited about the product features on offer.
What's more, there's a fantastic portfolio of reputable companies that are using the platform, and you know by now how necessary social proof is when it comes to websites like this.
Marker uses minimalist page design, amplifying the use of lots of negative space and opting for a plain background color that encourages the main design features to really stand out. This is why negative space is so effective.
It's a blank, undistracting canvas, so whatever you put on top of it really pops out. Bear this in mind for your website – remember, negative space can be any color!
Outseta is a super dynamic example of a website and has all the bells and whistles covered when it comes to what makes a good SaaS company website great.
For example, each page has big, bold headers, a big clear font (proven to give readers a better experience), testimonials and social proof, dynamic custom graphics, and a simple, uncluttered structure that makes everything scannable.
While many Webflow websites seem to go for a minimal black-and-white approach, Blink does so slightly differently. It's soft, and the use of gradients is really effective in highlighting the images and text.
This is a great way to design a page because the bold colors create impact - even when there isn't much else going on. For instance, the blue text against the yellow background really helps to draw attention while giving a sense of authority to the pages.
All in all, Blink has created an incredible website for their tool and doesn't faff around, instead projecting its core message front and center. It's worth taking a few pointers from them if you want to design your own pages.
Jasper is very much like Surfer in terms of color, design, and layout (which shouldn't be surprising since both of them integrate into each other through the cloud). Using Webflow, Jasper has become another great example of how Webflow can create an incredibly professional online space.
Everything is here, from dynamic custom graphics and punchy CTAs throughout to clear headers and video content on all pages. Using a mixture of text and visual content is the best way to quickly tell your visitors what they need to know.
Moreover, what Jasper has done really well is to be confident in having space and letting all the elements of their website breathe. Nothing is cramped together or too close - and this makes it a great place for potential customers to explore.
Overall, Jasper is an excellent example of what can be done with Webflow, and it's worth noting them if you're looking to design a SaaS website using Webflow.
I really like UI Bakery for so many reasons. It's pretty much a website that takes everything we've spoken about in all the previous websites and implements them all.
It has a spotless look, with minimal whitespace and big, bold typography. Plus, the animations are really smooth and add a modern feel to it.
The CTAs throughout help guide visitors around the website easily, and there are lots of custom graphics that make it feel professional. Plus, the use of color helps bring the design together.
The website also has a great 'dark mode' look, which adds a sense of professionalism - and it's clear that UI Bakery has taken design very seriously when building this website.
The sleek 'dark mode' design of Mapbox adds a professional atmosphere to this online space, as does the smoothness of the animations, such as the case study carousel, and high-definition custom graphics, really allow this website to go above and beyond the user's expectation.
As I've said before, the purpose of making a website is to give your customers what they want and excite them to use your product.
In this case, the target market is developers looking for a serious mapping platform to help enhance their own product, therefore wanting to look professional for their customers.
Bringing this all together, Mapbox has done a great job of creating an atmosphere on its website that meets the needs of its target audience.
Seamless has done really well here, using bold typography and whitespace to help draw attention and add a modern feel to the website.
However, once again, this website feels a little cluttered, and you want to be careful when building your own website. This is another case of this website doing it well because it has a lot to offer, and people interested in the product need to know a lot about its features.
Tips for Building a Successful SaaS Website with Webflow
When building a successful SaaS website with Webflow, you should keep a few things in mind.
- Always remember to keep it simple, clean, and uncluttered. Bigger elements on the homepage will draw more attention and make it easier for people to find what they need.
- Make sure to use helpful CTAs throughout the website - this will help guide people around your website and make sure they can find what they need.
- Use custom graphics and animations to bring life to the design. Using bold typography is also a great way to make an impact on your visitors.
And with that, we come to the end of our journey into SaaS websites made with Webflow.
I hope this article has given you valuable insight into what makes a great website and how to use Webflow to create your own.
The examples we've looked at today have each brought something unique to the table, and I'm sure they will provide plenty of inspiration for anyone looking to build their own SaaS website with Webflow.
So get out there and start creating - I'm sure you'll create something amazing. Good luck!