664 Best WordPress Website Examples
I found the best WordPress websites that own your web!
These sites prove WordPress can look stunning when you nail the fundamentals. Here’s what they’re doing right:
- Write copy that speaks directly to one person. Peak Pilates
uses warm, personalized language that makes locals feel seen… not marketed to. - Pair bold accents with dark foundations. Expert Electrical Services
uses lime green on dark backgrounds to create instant visual authority and trust. - Lead with a crystal-clear tagline. Mohamed Al Azazi Advocates nails this… their hero immediately tells visitors exactly what they offer.
Browse these WordPress design examples below for more inspiration.
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This funeral services site embeds decorative leaf and butterfly icons within serif headlines to soften "Plan a meaningful goodbye that feels right — for you, your family, and the planet."
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This funeral home site layers casket and floral photographs in an overlapping collage, anchoring "Compassionate Care When You Need It Most" with golden accents.
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This funeral services site pairs serif headlines about "authenticity and care" with soft sage backgrounds, mint circles, and photos of lisianthus flowers on coffins.
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This funeral home site anchors trust with a gold shield crest, serif typography, and the tagline "Professional Services With Personal Care" since 1954.
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This funeral services site organizes navigation around a fixed "Call Us" button and pairs moody chapel photography with serif fonts and olive-green accents throughout.
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This nonprofit resource site emphasizes connection through mixed-weight serif typography: "The Power *of* Connection" italicizes the preposition.
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This luxury real estate agent site uses a massive serif H1 name over an aerial Vegas strip photograph, then anchors the about section with a portrait photo that bleeds into the dark background.
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This B2B agency site uses military/tactical imagery and red asterisk accents to position global marketing as "B2B without borders."
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This babysitting marketplace site leads with "Babysitting made easy... life made easier" over a family photo, then validates trust through media logos and stat badges like "1 Million Downloads Nationwide."
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This design agency site emphasizes editorial luxury through serif typography, italicized accent words like "buzz" and "brilliance," and warm cream backgrounds.
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This women's fitness studio site leads with "For women. By women." and splits the hero into cream text area and full-bleed yoga pose photograph.
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This Pilates studio site opens with a problem statement—"I know how frustrating it is when your body doesn't move the way it used to"—before showing the solution as a group photo of smiling women over 50.
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This Pilates studio site anchors its value proposition in a three-step progress promise: "Dopo 10 lezioni sentirai la differenza, Dopo 20 vedrai la differenza, Dopo 30 avrai un corpo..."
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This physiotherapy studio site leads with "you'll never feel rushed or left guessing" and contrasts that promise against competitor clinics with a three-image grid showing different treatment modalities.
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This yoga studio site sells mobility through uppercase serif headlines paired with "MOVE BETTER. FEEL STRONGER." and community imagery on warm tan backgrounds.
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This boutique fitness site sells scheduling freedom with "You lead. Our platform follows. Only @pilates" centered over a reformer machine hero image.
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This boutique Pilates studio site anchors its hero with full-bleed reformer studio photography and a three-column footer bar embedding email, hours, and address directly into the hero section.
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This pilates studio site leads with "Discover Peak Pilates On The Hill" and uses watercolor blobs in pale blue and sage to soften the layout edges.
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This Hungarian pilates studio site uses a two-column hero with decorative mint swirls, serif italic headlines ("Learn. Move. Reform."), and reassurance copy addressing beginner anxieties.
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This pilates studio site uses serif typography, golden accent buttons, and arch-framed image grids to convey luxury boutique fitness.
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This Pilates studio site pairs serif headlines with golden pill buttons and overlaid hero imagery to position customization as premium wellness.
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This Pilates studio site uses italicized teal accent words within serif headlines—"Love," "Tailored to You"—to personalize service offerings without illustration.
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This Pilates studio site uses serif italic headings and circular orange-bordered images to organize group classes, private sessions, and specialized programs.
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This fitness club site pairs "INNOVARE È LA NOSTRA MIGLIOR TRADIZIONE" tagline with orange accent buttons and full-width gym photography.
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This boutique fitness site uses a fixed dark navbar with a gold pill-button CTA and a horizontally scrolling marquee repeating "EMPOWER ◆ MOVE ◆ ENERGISE."
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This pilates studio site uses a warm cream-and-terracotta palette with serif typography and an italicized value statement: "movement that *strengthens* your body and mind."
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This postpartum recovery course site opens with the heading "Get back to feeling at home in your body" and uses overlapping circular avatars with social proof numbers to build trust before the pitch.
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This boutique Pilates studio site opens with "TRY A TRIAL CLASS" in wide-letter serif caps over reformer machines, pairing forest green announcements with burnt orange CTAs throughout.
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This wellness studio site sells membership through architectural photography and a repeated tagline: "Where Light, Movement, and Tranquility Meet."
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This boutique fitness site positions strength training as beauty and longevity investment with "every movement is an investment in your future" as its organizing principle.
Design Data
The colors, fonts, and layout choices used across 664 WordPress websites.
Background color
How dark or light the page background is (background luminance).
- White / near white 59.2% (393)
- Black / near black 14.2% (94)
- Light 10.1% (67)
- Mid-tone 8.7% (58)
- Dark 7.8% (52)
Accent color
The color of each site's primary button, measured from its code (accent hue family).
- Amber / orange 35.4% (225)
- Black, white & gray 21.4% (136)
- Red 11.3% (72)
- Green 7.7% (49)
- Blue 7.2% (46)
- Teal / cyan 6.9% (44)
- Pink 3.9% (25)
- Purple 3.6% (23)
- Lime 2.5% (16)
Hero imagery
The kind of visual the top section leads with.
- Photography 82.5% (542)
- Illustration 6.2% (41)
- No imagery 6.1% (40)
- Product screenshot 3.3% (22)
- 3D artwork 1.7% (11)
Button shape
Corner rounding on primary buttons (border radius relative to height).
- Square corners 39.6% (82)
- Pill (fully rounded) 38.2% (79)
- Rounded corners 22.2% (46)
Font combination
How heading and body typefaces pair (serif vs. sans-serif).
- All sans-serif 65.9% (145)
- Serif headings, sans-serif body 31.4% (69)
- All serif 2.7% (6)
Color intensity
How colorful the palette is, from black-and-white to bold color (saturation).
- Soft, muted color 63.9% (424)
- Black & white 22.9% (152)
- Bold, vivid color 13.3% (88)
Dark mode support
Sites whose code adapts to the visitor's light/dark preference (prefers-color-scheme).
- Yes 3.9% (11)
- No 96.1% (270)
Most-used fonts
The typeface each site leads with, read from its live CSS.
- Montserrat 8.2% (18)
- Poppins 6.8% (15)
- Playfair Display 5.9% (13)
- Outfit 2.3% (5)
- Raleway 2.3% (5)
Percentages are the share of sites where each trait could be measured, with counts in parentheses. Last updated July 2026.
The best WordPress website examples default to white, not black
Across 664 WordPress sites, near-white backgrounds account for 59.2%, more than five times the near-black share at 14.2%. Light, mid, and dark tones split the remainder into small slices of 10.1%, 8.7%, and 7.8%. WordPress skews toward publishing, services, and commerce, categories where legibility and trust outrank mood-lighting drama. Luna’s Catering, Design by Elle, and VectorVest all run white backgrounds with black-and-white palettes, and that pairing is the safest starting point for anyone building a new WordPress website design rather than chasing a dark-mode trend the platform barely supports (dark mode appears on just 3.9% of sites measured).
Amber is the accent, everything else is scattered
Amber leads accent hues at 35.4%, with neutral tones second at 21.4%. After that the field fragments fast: red at 11.3%, green at 7.7%, blue at 7.2%, teal at 6.9%, and pink, purple, and lime all under 4%. This is a niche where a single warm accent color does most of the persuasive work on a button or link, rather than a full brand palette. AAA Bishop Electric, Americano Mexicano, and Chanterelle Catering Company all use amber buttons against otherwise muted, white-background layouts, showing how one accent hue carries the call to action while the rest of the page stays quiet.
Muted color, not vibrant, is the working default
Muted palettes cover 63.9% of sites, monochrome another 22.9%, leaving vibrant color at just 13.3%. Combined, that means roughly eight in ten WordPress websites deliberately hold back saturation. Service businesses, funeral homes, nonprofits, and local shops populate this gallery, and their credibility depends on restraint rather than color intensity. Homepro Pest Control and Tender Learning Centre both pair muted palettes with photography-led heroes, letting the photo supply visual interest while the interface color stays out of the way. This pattern matters for anyone studying WordPress Nonprofit Websites or WordPress Virtual Assistant Websites, where trust signals matter more than visual excitement.
Square and pill buttons run neck and neck, rounded trails
Square buttons take 39.6% and pill buttons 38.2%, a gap of only a few sites that makes them effectively tied. Rounded corners fall behind at 22.2%. Orange County Fitness and Bladen-Gaskins Funeral Home use square buttons, while Hero Tattoo and Youly use pills, and both shapes appear across otherwise similar sans-heading, photo-hero layouts. Button shape here reads as brand personality, not usability convention, so builders browsing WordPress Portfolio Websites or WordPress Artist Websites should treat the choice as free.
Sans-serif headings dominate, serif is the deliberate exception
Sans headings appear on 75.5% of sites, with serif at just 13.2% and display fonts at 10.9%. Body text is even more consolidated: sans bodies reach 95.3%. Montserrat and Poppins top the individual font list at 8.2% and 6.8%. When serif headings do appear, as in Texas Council on Family Violence
set in Libre Baskerville or Luna’s Catering set in Cormorant Garamond, they signal a softer or more editorial tone, useful reference points for anyone building WordPress Blog Websites where typography carries most of the emotional weight.