22 Kickass Squarespace Fitness Website Examples!
Inspiring fitness websites built on Squarespace and hacks to beat them.
Want your website to look as good as you after a solid gym sesh?
Look no further!
Squarespace can give your fitness website the look and functionality your fitness business deserves!
You're probably looking for Squarespace fitness website examples to see how they look.
But listen! When creating your fitness website on Squarespace, looks are just a fraction of what will make it perform well.
The fitness websites on this list are here because:
- They look good (best fitness website design)
- They sound good (copywriting)
- They perform well in search engines such as Google (SEO)
- They have all the relevant info on the their fitness website built on Squarespace
Now most of them don't get it right in all categories. So that's your opportunity to make your Squarespace website design, content, and SEO better than your competition.
Hack Alert! Start With A Squarespace Template
Here are my favorite Squarespace templates for health and wellness websites and other local businesses:
Whether you are looking for a Squarespace sports template, fitness template, or something else, these four templates will crush it regardless of your exact industry.
Alright, time to get inspired by the best fitness websites built on Squarespace.
List of the Best Squarespace Fitness Websites
Absolute Pilates is a great Pilates website example. Let's look at why this website made the fitness websites list.
The Good
- Easy to read title with good explanation
- Font colors and sizes contrast well with their backgrounds
- Unique font looks good on their website
- Good color scheme
- Sections flow nicely together with wavy dividers
- Copywriting is pretty engaging and geared towards consumers (not talking about "we", "me", "us" too much.
Opportunities
- Remove social links from header (they steer people away)
- Add location keywords to intro
- Make testimonials easier to read
- Add pricing (unless its a tactic not to)
This is very cool gym website (and fitness center) that I highly recommend checking out. The agency behind this fitness website design has a good grasp on graphics.
The Good
- Beautiful graphics and animated GIFs
- Section dedicated to equipment
- Gym pricing on front page with unique layout
- Parallax images
Opportunities
- Larger paragraph font size
- More menu links exposed
- Blog and social media don't need to be in header (if room needs to be made)
Ooo look at the branding on this personal trainer website! Their green on dark looks pretty nice. Plus a lot more stuff is going right for this fitness website.
Personal trainers, take note of the following!
The Good
- Dark color scheme
- Good contrast ratio
- "6 reasons" section speaks directly to their audience
- Texture behind backgrounds
- Social proof
- Custom imagery
- Footer link that goes to directions
- Footer with very useful information
This boxing gym website example made the this fitness websites list for many reasons.
The Good
- Clear title so the visitor knows exactly what the site is about
- Location keyword in title (great for SEO and visitors)
- Neat font style
- Titles are clear and informative
- Branded icons to lead to other pages
- Custom pictures
- Sections that lead into internal pages
Opportunities
- Add a sentence or two under each section on the homepage
This CrossFit website design is a great example! Here's why...
The Good
- Header that stands out (title looks good and custom background behind it with good contrast ratio)
- Clear copywriting
- Lots of custom video
- Custom graphics with the red overlay look nice. Gives the page texture
- Big call to action
- Compelling copywriting (understands the visitor's position)
- Big hours and address
Opportunties
- The red text on the gray background do not pass the accessibility contrast ratio requirement
- Link phone numbers
Cycle Fitness is a great yoga website inspiration. Here's why...
The Good
- Bright theme
- Bright images and custom images
- Large one sentence paragraphs
- More information available on internal pages
Opportunities
- Too much white space
- Add more content to the first page
Fulcrum Fitness focuses on personal training and group training. This personal training website example can be used as inspiration.
Template alert! Check out this Squarespace personal trainer website template.
The Good
- Very clear title
- Location keyword in title
- Title and description stand out against the background
- Has a video towards the top
- All font sizes and colors are legible
- Very informative
- Uses fancy checkmarks as bullet icons
- Simple and impactful headers
- Social proof (quote)
- Good color scheme
- Site flows together nicely
Opportunities
- Link parent nav items
- Add pricing to more places
- Improve copywriting by understanding peoples' struggles with fitness
This is another yoga website that has a lot going for it!
The Good
- Intro is informative and easy to read
- Intro has location wording
- Custom icons
- Talks about "You" not "We" (have more energy, feel confident, etc.)
- Texture backgrounds
- Ebook (hopefully with funnel on backend)
- Nice footer menu
Opportunities
- Increase paragraph font size
Let's get straight to the point! (Just like this fitness website.)
The Good
- The homepage is direct and straight to the point
- Cool sections and branding elements
- Sections dedicated to pricing, photos, and offerings
Opportunities
- Add location keyword to intro
- Make paragraphs bigger
This is a neat looking CrossFit website example for both its looks and content!
The Good
- Intro describes what they are and where they are
- Big headers with unique font
- Nice icons
- Schedule and membership on first page
Opportunities
- Improve contrast ratio of text over background
- Increase paragraph font size
Want to see how another online training website does it? Check out this one!
The Good
- Large intro with clear info
- Sub intro section with 3 benefits
- Section dedicated to identifying the problem (good copywriting)
- Big and easy to read membership options
Opportunities
- Check the links and make sure they work :)
Big and bright is the name of the game of this fitness website!
The Good
- Big font
- Titles have good messages
- Bright custom images
- Page dedicated to hours and facility
Opportunities
- Add text to intro
Nosotros must be a cool rock climbing gym as this website looks kick ass! Let's go over some highlights on why this is a good rock climbing gym example website!
The Good
- Look at that intro! Very cool font, great copywriting that is simple and creative, and a cool video behind it.
- Social proof right below the top via a testimonial that is a nice big font size
- Custom pictures
- Font sizes are legible and stand out
- Copywriting is engaging
- Section dedicated to just pictures of the rock climbing gym
- Uses cool interactive video widget
- Custom graphics that work well with their brand
Opportunity
- Add location wording in header "Rock Climbing Gym in Cleveland"
This gym website design is clean and minimalistic. Let's look at why this is good gym website inspiration.
The Good
- Short and sweet paragraphs
- Big call to action
- Custom imagery
- Clear path on where to go on the website
- Pictures of the various equipment and amenities
- Clear pricing and signup
Opportunities
- Increase font size of paragraphs
- Improve contrast ratio of images and text
- Add hours
This is good gym website inspiration. But there are some things I'd change about it.
The Good
- Title clearly describes what they are and where they are
- The background image is of their gym in black and white except for their branded red stripes
- Menu is clear
- Animations are provide nice user experience
- Lots of custom images
- Membership info on first page
- Facility amenities/equipment on first page
Opportunities
- Make paragraph font much larger
- Reduce paragraph lengths (unless an SEO pro told them to do so)
Pure Fitness sucks you in with their intro. From branding to simplicity this is a great fitness website.
The Good
- Good contrast ratio on intro
- Cool intro background
- Goes right into membership info
- Footer with big and useful information
Rumble Boxing Studio is a unique and inspirational boxing website. Why'd this boxing website example make the list?
The Good
- Those headers look really nice
- The proceeding paragraphs are easy to read and short (big font and short sentences are a win)
- Creative call to action "Book a Sweat"
- Section dedicated to images
- Good branding all around
Opportunities
- The "intro" section doesn't have an intro - just three buttons
- Add intro with simple title that describes what and where this service is provided
- Make menu easier to read
What a cool looking gym website design Sweat Shed has! You can learn a lot of this gym website design... it's one of the best fitness club websites out there!
The Good
- Starts out with a crystal clear headline "The Best Gym in Stockport" (great for SEO and for your visitors to instantly understand what you do)
- There is a video in their intro
- Good call to action that's more than "learn more"
- Social proof (pictures and review)
- Good contrast of font colors and sizes
- Texture in background
- Unique design
- Copywriting is "You" focused not "We"
- Before and after pictures
- Video testimonials
- "Our Gym" tab with photos
The Cliffs rock climbing facility has some nice sections. Let's look at why I added this fitness website to the list of inspiration.
The Good
- Bright custom imagery
- Overlapping text on the images
- Sections alternating right and left
- Font size is legible and contrast ratio is good
- Location keyword in intro
Opportunities
- Make the intro font large
TRIBE Boxing Studio is good boxing website example. Here are some quick notes on the good stuff and the places they can improve.
The Good
- Big font size stands out
- Appeals to first timers with the "First Timers" menu item
- Information is easy to find
- Nice custom imagery
- Branding fits together
Opportunities
- No pricing tab (buy now lists prices but there should be a pricing tab before a consumer decides to buy)
- Small fonts on hero and navigation
- Can use more boxing-focused information in the H1
- Location information should be in the intro
The custom images and nice branding are very eye-catchy!
The Good
- Custom images
- Lots of good info in the intro (describes services)
- Fun pictures
- Branded icons
- Good looking location pages (page for each location)
You may have looked for "health and fitness websites" for the design inspiration. However, XP is not the epitome of good design. But design is not THE reason people will convert. Sure you need your content to be readable, but the actual content you have on the page matters a bunch.
The Good
- Features all the content you need to make a decision on the first page (images, price, facility offerings, location, and hours)
- Custom pictures that open to full size
Opportunities
- Larger font size
- More descriptive heading. What do you offer and where?
- Use more custom pictures (try to stay away from stock photos)
Additional Tips for Your Fitness Squarespace Website
- The title of your page needs to be clear and consice ("Yoga Studio in Phoenix, AZ")
- The title must contain the location of your facility (huge for SEO)
- Feature images of your facility on your website
- List the amenities of your gym/fintess studio
- List pricing
- Add address and hours (prominently)
- Use custom pictures throughout your site (your phone's camera will suffice)
Building your fitness website on Squarespace is a great choice. Hope these Squarespace websites acted as good inspiration for you!