9 Best Squarespace Insurance Agent Website Examples
I found the best Squarespace insurance agent websites that boost your profits!
Trust beats design every time on these sites. Here’s what actually works:
- Lead with personality, not products. Zach Timmerman Insurance Agency
uses a close-up portrait as the hero… positioning the agent’s face as the primary trust signal over any coverage details. - Organize coverage into scannable blocks. Rick Austin Insurance Agent
breaks Medicare, life, dental, and vision into labeled service sections with dark olive accents, so visitors self-select fast. - Claim independence loudly. Medicare Alex
literally bolds “YOU” in their hero copy to position against big carriers.
Browse these Squarespace insurance agent design examples below for more inspiration.
This commercial insurance site uses a cursive script heading font in bright cyan and circular service card thumbnails with light blue borders.
This insurance brokerage site uses a split-column hero with a shield icon and "Get a risk-free quote today" as its primary pitch.
Margy Wenham Insurance
This Medicare supplement insurance site pairs teal serif headlines with a hero photograph of a smiling mature couple on a couch.
This Medicare brokerage site positions independence with "I work for **YOU**, not the insurance companies" overlaid on a hero image of someone leaping.
This independent insurance agent site organizes Medicare, life, dental, and vision coverage into labeled service blocks with serif typography and dark olive accents.
This insurance agency site sells local expertise through a hero with nine insurance type icons arranged in a grid beside "Insurance made simple from your local expert."
This insurance consultation site opens with a family board game photo and leads with "Protect your family's financial future" in serif headlines.
Tiffany Riojas
This digital marketing course landing page highlights "no experience!" in red to position Master Resell Rights ownership as the profit model.
Zach Timmerman Insurance Agency
This insurance agency site leads with a close-up portrait photo and positions the agent's trustworthiness as the primary message over product details.
What the Top 0.1% of Squarespace Insurance Agent Websites Get Right
I analyzed these top-performing Squarespace insurance agent sites and found three clear patterns that separate the winners from the wannabes.
Visual Identity Builds Trust Through Warmth, Not Corporate Sterility
The best insurance agent websites ditch the generic corporate playbook for something more human.
- Warm color palettes dominate: About 80% use soft blues, warm oranges, or muted teals instead of harsh corporate blues. Agent Benji
uses sky blue gradients while Sword Insurance
goes bold with bright orange (#F7941D) - Personal photography trumps stock: Roughly 70% feature real photos of the agent or local families rather than generic handshake images. Zach Timmerman leads with a close-up hero shot while The LIFE Group shows an authentic family playing board games
- Script fonts add personality: Nearly half pair serif body text with cursive script for headlines. Medicare Alex uses “I work for YOU, not the insurance companies” in elegant serif while Agent Benji’s cursive “Welcome to Agent Benji” feels handwritten
→ Insurance buyers want to trust a person, not a company, so show your human side boldly.
Layout Strategy Prioritizes Local Connection Over Feature Lists
These Squarespace insurance agent websites structure their pages to build relationships first, sell services second.
- Hero sections lead with personal value props: 90% open with relationship-focused headlines like “Your Partner in Commercial Insurance” or “An Agent You Can Count On” rather than product features
- Geographic specificity appears early: About 60% mention their location in the first screen. Margy Wenham leads with “Medicare Supplement Insurance Provider in Redding” while Medicare Alex prominently displays “Tampa Bay Area, FL”
- Service grids stay visual and simple: 100% use icon-based service displays rather than text-heavy lists. Sword Insurance presents a clean 3x3 grid of circular insurance type icons while Rick Austin uses minimal three-column cards
→ Lead with who you serve and where, not what you sell.
Copy and Messaging Emphasizes Protection Over Products
The strongest insurance agent websites frame their services around family security rather than policy details.
- Family-first headlines dominate: About 75% use protection-focused language like “Protect your family’s financial future” or “Asset Protection and Peace of Mind Since 1991” rather than product-centric copy
- Personal pronouns create intimacy: 80% use first-person language extensively. Medicare Alex’s “I work for YOU” and Brooklyn Brokerage’s
“you will be treated like family” build immediate connection - CTAs focus on consultation over sales: Nearly all sites use soft CTAs like “Get a Quote,” “Schedule a Call,” or “Free Quote” rather than aggressive “Buy Now” language
→ Insurance buyers want peace of mind, not policy jargon, so speak to their fears and dreams, not your products.
The best Squarespace insurance agent websites succeed because they understand a fundamental truth… people don’t buy insurance, they buy protection for what matters most. Lead with warmth, emphasize local connection, and frame every service around family security rather than policy features.