Best Website Platform for SEO (Everyone Has it Wrong)

Wondering which platform is best for SEO? Well, if you ask the other guys, they'll tell you WordPress and Squarespace.

LOL 😂

But also facepalm. 🤦‍♂️

How can "top" SEO gurus recommend platforms that don't align with SEO needs?

My guess is complacency. WordPress used to be one of the top platforms for SEO. But with newer platforms emerging, the old ways are just that: old & outdated.

Want to crush your competition? Hop on the new wave of platforms that are truly the best for SEO (and many other things such as design).

The best website platform for SEO is Duda. The second best is Webflow.

If you trust me, go check them out now, and you won't be disappointed. If you're like me, you trust but need to verify.

So let's dive into the arguments supporting the claim that Duda is the best website platform for SEO.

What Makes a Platform Great for SEO?

There are a lot of things you can do to impact the SEO on your website, but not all are dependent on the platform. For example, backlinks can be obtained on any platform.

Here is a list from Duda on the top ranking factors for SEO (in the order of importance):

1. Backlinks
2. Schema
3. A Secure Website
4. Website Speed
5. Keyword-Optimized Content
6. User Experience
7. Social Signals
8. Image Optimization
9. Consistent Business Listings (NAP)
10. Domain Age

Here are the ones that the website platform impacts:

• Schema
• A Secure Website
• Website Speed
• User Experience
• Image Optimization

So half of them.

Let's analyze each platform to see how they stack up against those factors.

The platforms we'll look at:

• WordPress
• Drupal
• Webflow
• Duda
• Squarespace

List of Best to Worst Website Platforms for SEO

Duda (10/10)

• Schema - Duda provides built-in Schema.
• A Secure Website - The platform provides SSL completely managed and free.
• Website Speed - Duda is the fastest website platform based on real performance results.
• User Experience - The performance on Duda leads to a great UX.
• Image Optimization - Duda provides a built-in image optimization system.

Webflow (9/10)

• Schema - There is no built-in schema, but custom code can be added to obtain this.
• A Secure Website - The platform provides SSL completely managed and free.
• Website Speed - Webflow is the second-best platform when looking at real performance results. This website is built on Webflow.
• User Experience - The performance on Webflow leads to a great UX.
• Image Optimization - There is no built-in image optimization, but third-party services can be used.

Drupal (8/10)

• Schema - There is no built-in schema, but Modules can be added to obtain this.
• A Secure Website - There is nothing built-in. SSL and hosting are up to the user.
• Website Speed - Drupal has outstanding performance. I've achieved top-tier results with Drupal.
• User Experience - The performance in Drupal leads to a good user experience.
• Image Optimization - Drupal has image styles that create different sized images based on their placement. Additional Modules are available.

Squarespace (7/10)

• Schema - There is no built-in schema.
• A Secure Website - The platform provides SSL completely managed and free.
• Website Speed - Squarespace is behind Webflow and Duda for speed.
• User Experience - The performance on Duda leads to a good UX.
• Image Optimization - There is no built-in image optimization.

WordPress (6.5/10)

• Schema - There is no built-in schema, but Plugins can be added to obtain this.
• A Secure Website - There is nothing built-in. SSL and hosting are up to the user.
• Website Speed - WordPress ranks low on the performance scale. It's the slowest out of all of the platforms. This may be due to people not optimizing it correctly, but even at its best, WP is still slow.
• User Experience - There is no built-in optimization which hurts UX.
• Image Optimization - There is no built-in image optimization, but Plugins are available.

Platform Performance Summary

My insights are pulled from this chart that shows real performance data from live websites built on each platform.

Desktop (Fastest to Slowest)

1. Duda
2. Webflow
3. Drupal
4. Squarespace
5. WordPress

Mobile (Fastest to Slowest)

1. Duda
2. Webflow
3. Drupal
4. Squarespace
5. WordPress

Duda is the best platform for SEO. Webflow is number two. WordPress, surprise surprise, is dead last.

Happy site building!