15 Kickass Shopify Jewelry Stores (+3 Themes): Blow Up Sales!

Inspiring jewelry websites built on Shopify and hacks to beat them.

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"Best Jewelry Stores on Shopify" with screenshots of the jewelry websites on Shopify
Picture of the author John Siciliano
Published January 21, 2024Updated April 16, 2024
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Designing your own Shopify jewelry store?

And you're out here looking for inspiration so you can build your website in the best way possible?

A site that entices high conversion rates and lots of happy customers?

Well, you've stumbled across a little treasure chest of a guide that will help you learn everything you need to know about building your jewelry store on Shopify.

Hey, I'm John 👋 and welcome to the Create Today blog!

I'm a big fan of well-designed Shopify stores, and as a website creator, I love going over websites and breaking them down to see what works, what we love, and what practices should be avoided.

Today, we're doing this with jewelry stores, and I'll show you some of the most kickass Shopify jewelry stores out there, plus three great themes that will help boost your sales!

So, are you ready to get started? Let's dive right in to the websites first then the themes after.

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The Ultimate List of the Best Shopify Jewelry Stores

Screenshot 1 of Cast Jewelry (Example Shopify Jewelry Website)Screenshot 2 of Cast Jewelry (Example Shopify Jewelry Website)Screenshot 3 of Cast Jewelry (Example Shopify Jewelry Website)

Let's kick this off right with Cast Jewelry.

By far one of the best Shopify jewelry stores, right from the offset, you can see that color is a BIG aspect of this website, with a friendly and warm orange color pop that really helps it stand out.

This instantly creates feelings of warmth and happiness, which is precisely the kind of connotation you want when selling jewelry. It's also a bit of a luxury feeling, kinda sleek and smooth.

A great atmosphere for an e-commerce store to sell jewelry.

Accompanying the color choices, we have some great fonts, text sizes, and impactful copywriting. When selling anything via a Shopify store, creating a story and connecting with your customers are crucial.

Make them feel something.

Cast Jewelry does this perfectly here, ensuring the luxury feeling is ever-present. This is furthered by the clean, uncluttered look. Everything is organized under nice headers, with a simple navigation bar that helps guide the user through the website.

Overall, Cast Jewelry is an excellent example of how you can build a great Shopify jewelry store, and well worth checking out when it comes to designing your own.

Screenshot 1 of Jet Set Candy (Example Shopify Jewelry Website)Screenshot 2 of Jet Set Candy (Example Shopify Jewelry Website)Screenshot 3 of Jet Set Candy (Example Shopify Jewelry Website)

While I'm a big fan of big images and putting the product front and center (this won't be the last time you hear about this 😉), I want to take a moment to look at the other side of the coin: copywriting.

They say a picture's worth a thousand words, but I'm gonna have to disagree here because when it comes to marketing your online jewelry store, the words you choose are just as important.

Every website has (or should have) flashy, high-quality imagery, but the words you choose to describe your items connect with them personally and, thus, attract people to what your Shopify jewelry stores offer.

The Jet Set Candy Shopify store is a great example of this, with its big, bold headers and excellent copywriting that creates a real story around its products.

I love how the text creates a sense of urgency created by this copy, showcasing that the deals are only on for a limited time now. This is an excellent tactic used by Shopify jewelry stores because it says to a customer that they need to act now or they're going to miss out, therefore encouraging sales.

I'd also like to point out the connection to social proof across the website.

At the time of writing, this refers to how the store is running a campaign highlighting the products their customers love on Instagram.

This kind of marketing creates a sense of trustworthiness in the Shopify stores a customer comes across. It says that people are already buying the products (and loving them), and there's no risk in spending your money here.

This addresses some of the main pain points customers have while shopping online.

Overall, Jet Set Candy is an excellent example of how you can get it right when creating immersive and engaging Shopify jewelry stores and optimizing your experience.

Screenshot 1 of King Ice (Example Shopify Jewelry Website)Screenshot 2 of King Ice (Example Shopify Jewelry Website)Screenshot 3 of King Ice (Example Shopify Jewelry Website)

With a name like King Ice, you just know you're in for a treat here at one of the best Shopify jewelry stores around.

Right off the bat, we have the featured hero image, and this is ideal for doing what the most successful Shopify jewelry stores do best - putting their products front and center.

At the end of the day, people are coming to your jewelry store because they want your products, and as long as your products are good enough, they should really be able to sell themselves.

Thus, you put big images of them on your homepage to entice potential customers into what you have to offer.

This is continued by the fact that you scroll down the Shopify store a little and have instant access to a large scrolling gallery of products, complete with reviews and prices, that help your customers get straight into the action of buying quality products.

All of this creates an ultra-clean layout that's easy to navigate and helps potential customers quickly get what they need.

Overall, King Ice is a great example of how you can create a great Shopify store, and it's well worth checking out when you're looking for ideas.

Screenshot 1 of Smoothie London (Example Shopify Jewelry Website)Screenshot 2 of Smoothie London (Example Shopify Jewelry Website)Screenshot 3 of Smoothie London (Example Shopify Jewelry Website)

When you think of jewelry, what kind of vibe do you think about?

For many people, it will be a sleek, stylish, and aesthetic feeling that comes to mind. The Smoothie London Shopify jewelry store is a great example of this kind of vibe, and it's done incredibly well.

From the moment you hit the homepage, you can tell it's something special.

The large images draw you in and create an air of professionalism to the website, something all the best Shopify jewelry stores aim to do. This is backed by aesthetic fonts, lovely spacing, and details that help the jewelry business come alive.

But what I like here is how the store owners have combined its product details with an interesting copy.

Every product has its own story, giving customers a real connection to what they're buying and helping them feel like they're actually getting something special.

The product descriptions are also well-written, and they do a great job explaining what makes each item unique. They even include further details like shipping information and size/material details.

This is great for giving customers who want to know precisely what they're getting the information they need all in one handy place.

I also can't ignore the beautiful custom icons used throughout the website that are absolutely spot on for creating a customized and professional experience.

Overall, Smoothie London is an excellent example of how you can create an intimate and stylish Shopify jewelry store.

This jewelry-making business also expertly highlights how important it is for you to pick the kind of aesthetic you want your brand to have and then work to highlight this personality within your website design, copy, and product descriptions.

It's a great place to start when creating your own Shopify experience, making this one of the best Shopify jewelry stores around.

Screenshot 1 of En Route Jewelry (Example Shopify Jewelry Website)Screenshot 2 of En Route Jewelry (Example Shopify Jewelry Website)Screenshot 3 of En Route Jewelry (Example Shopify Jewelry Website)

En Route takes a really modern take on the idea of what jewelry stores online should look like. From the moment you land here, you feel the fresh and contemporary aesthetic the store owners have gone for. It works excellently at creating an inviting space for its customers.

The website uses great color, with soft yet definitive oranges and whites highlighting some aspects of the store. I've said this before, and I'll say it again, orange and white color palettes work an absolute treat when designing jewelry stores, and any kind of e-commerce store for that matter.

Most importantly, En Route is another clear example of how putting your jewelry business products front and center is the best approach. It puts your products in the spotlight and highlights just how confident the site is in its jewelry and accessories.

This is backed up by the great use of zoomable images, size dropdown menus, and an easy-to-use filter system that all come together to create an excellent shopping experience that all jewelry stores can take note of.

And talking of experience, that's another vital point to consider.

Your customers are coming to your website, and they're expecting a positive experience. One that's easy to get on board with and one that's enjoyable to use. The easier the experience, the more likely they will shop now and return in the future.

It's how you get those good reviews and grow to become one of the top jewelry stores, so focus on it actively for some great results!

Screenshot 1 of Jennifer Zeuner (Example Shopify Jewelry Website)Screenshot 2 of Jennifer Zeuner (Example Shopify Jewelry Website)Screenshot 3 of Jennifer Zeuner (Example Shopify Jewelry Website)

Jennifer Zeuner is another example of how jewelry store owners access and unlock the full power of the Shopify platform. They've done a wonderful job creating an inviting and engaging space and do so personally.

And, after all, isn't jewelry such a personal thing?

Online stores like this look stunning, and the elements used here — from the large typography to the subtle backgrounds, are all designed to grab your attention and tell a story. The store has done an excellent job of keeping it simple yet engaging, with just the right amount of detail and color to hold your attention.

This is also the first website on this list to introduce the media mentions approach.

Media mentions are basically little reviews, testimonials, and quotes from media outlets that aim to boost the website's reputation.

In this case, this top Shopify jewelry store features a mention from Vogue UK saying, "A Perfectly Sentimental Personal Touch." When potential customers come to the website and see Vogue writing about the store, they instantly know they're in the right place.

Both online and physical stores use this marketing tactic since it's a great way to build trust with your customers by ensuring they know a reputable media publication has featured you. It's an excellent way of boosting your credibility and telling the world you're a popular Shopify jewelry store.

Jennifer Zeuner has done a great job of leveraging this approach to sell jewelry online.

Screenshot 1 of Adele diamond (Example Shopify Jewelry Website)Screenshot 2 of Adele diamond (Example Shopify Jewelry Website)Screenshot 3 of Adele diamond (Example Shopify Jewelry Website)

Adele Diamond is a beautiful example of keeping things nice and simple using a traditional black-and-white color palette.

I've been a big fan of this kind of design for my business for a while now, as it fits in well with the modern yet timeless aesthetic that the best Shopify stores should aim for.

The website is also straightforward to navigate, with the products on display and a simple search bar at the top. As you can see, they've also focused on a minimal website design - there are no frills or unnecessary elements, and everything's very much focused on the product images.

Adele Diamond understands that visuals are the key to becoming one of the top Shopify stores, and they've ensured that the images are crystal clear and of high quality.

Just like their diamond wedding rings.

Screenshot 1 of Baby Gold (Example Shopify Jewelry Website)Screenshot 2 of Baby Gold (Example Shopify Jewelry Website)Screenshot 3 of Baby Gold (Example Shopify Jewelry Website)

I'm actually a huge fan of the Baby Gold website.

When I first discovered it, I was a bit apprehensive because it's not like the other Shopify jewelry stores or the more traditional e-commerce stores. However, upon closer inspection, I've come to really appreciate the design and nuances of this website.

The Baby Gold store looks modern, elegant, and sophisticated, but it's also like a fashion catalog, which is very unique in its approach. The entirety of their own jewelry line is laid out beautifully for simple navigation, meaning customers can quickly get to where they want within being on the website for just a few seconds.

Couple this with the slightly off-white design, the smooth animation, and the simple navigation, and you have an alluring website without being overwhelming, yet it still manages to provide an excellent shopping experience.

Because of this setup, Baby Gold does a great job at making sure its products are the stars of the show. Unlike some other online jewelry stores, there's no fluff, no gimmicks, and nothing to distract you away from the products.

It's simple, it's clean, and it looks amazing!

Screenshot 1 of Carbon & Hyde (Example Shopify Jewelry Website)Screenshot 2 of Carbon & Hyde (Example Shopify Jewelry Website)Screenshot 3 of Carbon & Hyde (Example Shopify Jewelry Website)

Mmmm, another example of how big imagery is so compelling when designing the top Shopify jewelry stores.

The Carbon & Hyde jewelry shop has really gone all out with the visuals that not only put the products in the spotlight (I'll stop going on about this, I swear) but creates a unique website experience that doesn't need to focus on copywriting or big, punchy headers.

Instead, the pictures speak a thousand words, and navigation is so simple that the store doesn't have to worry about any distractions or clutter.

This means that customers can easily and quickly locate the pieces they want, click on them, and be taken to the product page. It's almost effortless, and streamlining your online shopping experience can really help boost your conversion rates.

Screenshot 1 of Nir Oliva (Example Shopify Jewelry Website)Screenshot 2 of Nir Oliva (Example Shopify Jewelry Website)Screenshot 3 of Nir Oliva (Example Shopify Jewelry Website)

Another really traditional-looking design here - Nir Oliva has gone all out with their website's classic look and feel. All the products are laid out on a clean white background, and straight-line shapes are used to highlight the custom images of the high-end jewelry.

I won't say it again but imagesarefrontandcenteranditworksanabsolutetreat!

And the fact that the images here are custom images is really important. It makes your store stand out from the rest and allows you to make sure your jewelry is presented in the best light.

Screenshot 1 of Moissanite Engagement Rings (Example Shopify Jewelry Website)Screenshot 2 of Moissanite Engagement Rings (Example Shopify Jewelry Website)Screenshot 3 of Moissanite Engagement Rings (Example Shopify Jewelry Website)

The Moissanite Engagement Rings website is another design that really understands the importance of visuals. It's a very standard color palette with black, white, and a hint of gold, but it works. The product images are clear and big enough to show each piece's detail, while the navigation is simple and intuitive.

However, what I love the most here is the fact that information is key here. There's a lot of information that highlights why these stylish and comfortable rings, with their precious and semi-precious stones, stand out in the market, and a lot of custom imagery and icons that really double down on this approach.

Not only does this create a professional feel for the website, but it also showcases the USP (unique selling point) of the silicone rings and makes the products feel even more special in the eyes of potential customers.

Screenshot 1 of Spiritual Gloss (Example Shopify Jewelry Website)Screenshot 2 of Spiritual Gloss (Example Shopify Jewelry Website)Screenshot 3 of Spiritual Gloss (Example Shopify Jewelry Website)

I include the Spiritual Glass jewelry brand not just because it's a fantastic e-commerce store website but also because it encapsulates all the features we've already spoken about in such an impressive way.

It's got all the big visuals and attractive product photos also mixed with product sections and great copywriting.

And it does all this all-so-beautifully, never compromising on the quality of the customer experience.

A highlight feature here is the buying notification that pops up at the bottom of the screen every time a purchase is made. This includes the name of the buyer, what they bought, and where they are in the world.

This is one of the most interactive ways to use social proof to build your reputation since it shows customers that your store's doing well and people are committing to purchasing from you!

Screenshot 1 of Charming Shark Retail (Example Shopify Jewelry Website)Screenshot 2 of Charming Shark Retail (Example Shopify Jewelry Website)Screenshot 3 of Charming Shark Retail (Example Shopify Jewelry Website)

Big images reign supreme once again on the Charming Shark Retail store.

Every product has a custom image, which adds to the website's overall effect. I love this store's simplicity – it's almost like a blank canvas on which the products can be highlighted.

And I'm particularly impressed with how negative space has been used to highlight the products. It's also a great example of creating an eye-catching store without overwhelming customers with visuals or over-complicated design.

Screenshot 1 of Gold Presidents (Example Shopify Jewelry Website)Screenshot 2 of Gold Presidents (Example Shopify Jewelry Website)Screenshot 3 of Gold Presidents (Example Shopify Jewelry Website)

Gold Presidents is undoubtedly the place to go for all your bling needs, and the website showcases this brilliantly.

The website's design is super modern, with many bold contrasting colors and images that really draw your eye. Everything is big, bold, and in your face, which is precisely the kind of jewelry the website sells, meaning the design is perfectly balanced across the board.

Screenshot 1 of The Last Line (Example Shopify Jewelry Website)Screenshot 2 of The Last Line (Example Shopify Jewelry Website)Screenshot 3 of The Last Line (Example Shopify Jewelry Website)

With a bright and cheery website, The Last Line is one of the most beautiful jewelry businesses that simply oozes class and sophistication. But what I love the most here is the use of motion graphics. Every time you scroll down, a little animation brings the products to life.

It's a subtle but effective feature that really makes the store stand out and is sure to draw customers in.

And with such a unique website, it's no wonder The Last Line has succeeded.

Hack Alert! Start With One of the Best Shopify Jewelry Themes

Hold on, you can't build your Shopify jewelry store from a blank slate.

Shopify runs on themes.

So you need to choose a theme that you like. While they can be customized to an extent, much of the features available will be theme specific (e.g., a masonry grid or tabs).

You can fast-track your way to a successful online store by using a Shopify theme tailored to jewelry stores to lay the groundwork for your website's design.

Simply fill in the gaps with your own content, upload your own images, and you're ready to go.

Shopify prices start around $29 per month, and you can buy a theme for your online store as a one-time purchase. That's all you need to get your website off the ground.

Not sure what theme is best for Shopify jewelry stores? These are three beautiful themes to get you started.

Simply install the theme, adjust it to fit the branding of your business, and you can launch! Then you can continuously tweak and adapt your website until you're satisfied with it.

And if you're still looking for inspiration on what makes the most successful Shopify jewelry stores so successful, bookmark this page and reference it!

How to Build the Best Shopify Jewelry Store Website Possible

So, if you're looking to make it as one of the best jewelry sellers and grow your own store to become one of the best jewelry stores on Shopify, here are a few tips to help you create the best website possible.

Use a modern design

Make sure your website looks attractive and modern. Use big visuals and keep the design simple but stylish. This is so customers can easily browse your products and find the perfect one for them, all while ensuring your website looks its best.

Provide plenty of information

Make sure that all of your product pages have plenty of information so customers know exactly what they're buying before committing to a purchase. You could also include any unique selling points or stories behind each item to make it even more enticing.

Refine your product descriptions

Focus on providing detailed descriptions for each product. This will help customers make informed decisions when choosing items from your store. Also, don't forget to include keywords in your descriptions – this will help boost your store's search engine rankings and make it easier for customers to find you online.

Optimize images

It's important to ensure that all of your product images are optimized. Not only should they be high-quality, but also the correct size. This will ensure they look great on any device and won't take too long to load. This will improve your SEO and ensure positive ranking potential on Google.

Use social proof

Finally, don't forget to use social proof!

This could include displaying customer reviews, showcasing awards you've won, or highlighting your most popular products. This will help build trust with customers and give them the confidence to purchase from you.


And that brings us to the end of this guide!

Thank you so much for joining me on the journey of how to build a successful jewelry store website. It takes time and effort, but it's worth it in the end.

Follow these tips to help create the best Shopify jewelry store possible and watch your sales rise!

Good luck! 😀🚀


What makes a successful ecommerce jewelry store?

While web design and aesthetics are important, the key to a successful store is having a good product and offering a positive experience to your customers. Make sure to use big visuals, provide plenty of information, refine your product descriptions, optimize your images, and utilize social proof.

What makes a Shopify jewelry store stand out?

A great way to make a Shopify jewelry store stand out is to add unique elements like motion graphics or interactive features. There are also a ton of apps on the Shopify app store you can install to offer a customized experience with extra features.

For example, you can add a chatbot to answer customer questions or install an email marketing plugin to send out special offers. If you have an extensive collection of high-quality jewelry, think about how you'll organize everything to create the best, most uncluttered experience.

How can I make my Shopify jewelry store more successful?

The key to making your store successful is ensuring excellent customer service and building trust with customers. Offer rewards, free domestic shipping or low shipping costs, loyalty programs, or find a unique selling point that sets your business apart from the rest.

For example, are you selling jewelry from a unique location, or have you been creating jewelry yourself? Do you specialize in fine jewelry, metal jewelry, and semi-precious gemstones, or are you an accessory business with various product lines, or do you sell just jewelry?

Are you a stay-at-home mother who's incredibly passionate about what you do?

When growing and refining your ecommerce business, you should always consider what makes you different from other Shopify stores, what your store sells, and how you can make this idea look attractive in the eyes of your customers.

Is running an online jewelry ecommerce site profitable?

Yes, going along the online business journey to make it in the jewelry industry can be very profitable. You have the potential to reach a large audience and make sales from all over the world.

Plus, with the right marketing strategies in place, you'll be able to maximize your profits even further and can certainly become a full-time business.

How do I market my Shopify ecommerce store?

There are various ways to market your Shopify ecommerce store. You could run paid ads, use social media, build an email list, partner with influencers, or even start a blog. All of these methods can help you reach more customers and increase sales.

John Siciliano
WebsiteWebsite Creator
MagnetGrowth Marketer
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I spend my time creating stuff online and documenting it to help others (and earn a living).