Inspiring law firm websites built on Squarespace and hacks to beat them.
You've got legal services to show your visitors, and I've got law firm website examples built on Squarespace.
A key part there is, "your visitors".
I know you're probably looking for law firm design examples... BUT, design is only a piece of the puzzle.
So the law firm websites made this list because:
Most of them don't nail all three, but that's where you and your practice can shine!
Here are some of my favorite Squarespace templates for law firms, small businesses, and personal websites:
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This law firm's website design is superb. What really caught my eye are the images of their team throughout the website. Their images combined with the design makes this law firm website next level. This website has it all going on... great images, great deign, location keywords, testimonials, easy to read font sizes... I can keep going but just check it out for yourself. It looks like they have a professional marketing company behind this.
What! Look at that intro. The title makes a big statement, but more importantly above it there are some location keywords. I would write it slightly different but it's still great for SEO. Create a website like these guys and you'll see results! Another thing I'd change is the stock pictures. They do convey a great message, but I'd mix in a lot more pictures of the team. All in all, excellent quality web design and presentation of their services.
This is one of the best intros on this list. This law firm crushed the header. It's concise, huge, and has the location keyword in it. Take note attorneys!
Want SEO traffic? Check out this website. Their marketing is on point as they get $42,000 worth of traffic per month. They have a very content heavy homepage with lots of location keywords. This probably cost them a decent amount but you can write your own content. If you want to know exactly what to write, check out this insane tool (I'm using it to write this article and it worked if you're here).
This firm's website is definitely not basic looking. From an intro that sucks you in to custom photos and unique colors, this law firm website has a lot going for it. But instead of saying "talk to a local bankruptcy attorney" they NEED to mention the city or state they are in. Huge missed opportunity there.
This is a model website from a captivating intro to sound SEO! The design of this law firm website built on Squarespace is unique and stands out. But also notice how their headers have the location keywords scattered throughout it. That is huge for SEO and for search engines understanding what location your potential clients are in.
This law firm website made it because of the images. The graphic design stands out a lot. Also, the intro paragraph is so easy to read. Large font sizes are underrated. It makes sense for a company that protects media to have outstanding media ;).
I'm a sucker for big text! Their intro describes exactly what they do and it can't be missed. This is highly underrated
There are two reasons this law firm's website made this list:
Note: I don't want to give you the impression that if you add your location to your title that'll you get loads of traffic. SEO in the legal services space is incredibly competitive. But, adding location keywords is a step in the right direction.
There's really only one thing that caught my attention here... a background of a house falling off a cliff with a title that compliments it "SIMPLE SOLUTIONS FOR COMPLEX REAL ESTATE PROBLEMS." Connecting with the visitor is huge.
This website caught my eye because of the concise copywriting. Us business owners want to go on and on about our business, but the homepage needs to have sections that are concise and large text. Long text is good for SEO, but visitors rarely read it. So do both. In addition, this site uses many custom images.
I noted in the intro to use descriptive headers. They don't. However I feel that a header that stands out enough also suffices. This company could improve the law firm website by adding an H1 below "Truth Wins" that reads the practice area plus location they practice in. I'd make the "Truth Wins" not a header for SEO purposes, but keep that designed the same as it looks good to the visitors.
First off, it's a great choice to not build on WordPress. WordPress is filled with bad practices, medium learning curve, and a lot of maintenance and time going into stuff that these other website builders provide out-of-box.
There are mainly three platforms I recommend. From easiest to hardest they are:
Each platform has its strengths. If you are a solo law firm looking to build your own website without much previous experience or time, then yes Squarespace is the best option for you.