Inspiring ecommerce websites built on Webflow and hacks to beat them.
Wondering what you can do with a Webflow ecommerce website?
Outlined here are a list of Webflow ecommerce examples – from sustainable products to posters, this list of examples has you covered for inspiration and tips and tricks.
So if you're thinking about building your own ecommerce website with Webflow, check out these inspiring Webflow ecommerce examples first to help detail what you need to know when building the most successful website possible!
I'll even chuck in a seven-step guide to help you build your ecommerce site as successfully as possible!
Hold the phone. Is some cases, it makes sense to start with a Webflow ecommerce template.
Let's say you don't have the time or you want to start with something that already looks amazing.
Starting with a template can get you launched in days rather than weeks or months.
So here are my four favorite Webflow ecommerce website design templates you need to know about!
Heavys is a hard-hitting Webflow site.
And should undoubtedly be used as inspiration for your own website because it does so many things so well.
For context, it's a Webflow ecommerce site that sells headphones that are specifically designed with heavy metal lovers in mind.
This will be a recurring theme for every ecommerce site out there and websites in general, so I'll say it once.
Define the target audience of your online store and do everything to align with their wants and needs. It's so easy to fall into the trap of trying to create a website that makes everyone happy. And why not? Surely you'll get more sales that way?
Well, not entirely.
Instead, it actually harms sales because your content and design will be far too broad and generic.
When you zero into a target audience and basically hyperfocus your content and design to meet the needs of the people who are mostly going to buy your product, then you're giving them what you want, and you'll achieve much higher conversion rates.
This is precisely what Heavys does here. The aesthetic is clearly for metalheads, and the text evenly directly says, 'Over 10,000 metalheads have already ordered a pair', which is a great way to build social proof and branding simultaneously.
A few other important points to consider here include the following;
🚀 - Dynamic, high-quality images rotate and add depth to the homepage
🚀 - The clear CTAs across the pages make it easy for someone to commit to purchasing
🚀 - The use of bullet points drives home a lot of information really quickly
🚀 - Everything is designed to be really smooth, really scannable, and always good looking
When it comes to ecommerce site design, a site like Heavys has clearly hit the mark.
Studio 2am is a really interesting Webflow ecommerce website because it doesn't mess around. Usually, there's a bit of an intro on the homepage, some information on the product, and then some dedicated product landing pages and so on.
However, Studio 2am just jumps right in and starts offering up its products the moment you land on the page. This is coupled with punchy headers, a bright, unmissable banner at the top highlighting the latest offer, all product prices, and some really nice sections that add structure to the store.
It's a really unique but interesting way to start a Webflow ecommerce store, and it's great for one reason. The store puts the products front and center and lets the product's value sell itself.
When you have a decent product that people are interested in, then you really don't need to sell yourself in a fancy or attractive way. Just be confident, put your products out there and say hey, this is what we've got, come and get it.
Now, this clearly features a high-risk, high-reward approach.
Customers have to click on the products to get social proof and reviews, and there's no sign that the company is trustworthy (some sites might use a Trustpilot integration or something similar), so it may be off-putting to some customers.
Bear this in mind when building your own online store!
The Dockyard Social is a bright and punchy ecommerce store, and it's easy to see why customers will love coming here time and time again.
There's a big emphasis here on bright and bold titles that grab your attention, a complimentary cocktail offer right there on the homepage that instantly makes you want to know more, and some beautiful dynamic animations that help the website look alive.
Breaking this down a little further, color is a standout feature of this website. When building your own website, how and where you use color is super important.
Too much and it can be overwhelming – too little and it can come across quite flat.
The Dockyard Social has clearly found the sweet spot here. Their ecommerce site has used a unique blend and shades of yellow and red throughout the website to really stand out against the rest of the neutrals, making it easier to identify key elements like CTAs and product titles.
The designers of The Dockyard Social also make good use of dynamic animations to make the website feel alive and inviting. Animations are fantastic for encouraging users to interact with the website, as they add a real feeling of movement and life that can be quite hypnotic.
When used in moderation, they really help draw attention to key elements on your ecommerce page - like a call to action or a product you want people to consider.
Damn, this is one gorgeous Webflow ecommerce store.
Minimalist space posters.
This website truly reflects the nature of branding, and the moment you click on the website, you see exactly what you expect to see and so much more.
The design is simply outstanding, and in a fun way, it's truly minimal. But it's enticing. It's aesthetically pleasing. It makes you want to dive in to see what the product is.
Because if the product is as good as the website's aesthetic, it will be a great product.
At least these are the feelings this fully responsive Webflow website creates, precisely what you want it to do. It creates excitement from an air of mystery, it's making sure that the product is the star of the show without any other distractions, and it's stimulating the real desire in people to find out more.
It's worth noting that this is a one-page ecommerce website, which means it has to condense a lot into one page.
While this isn't necessarily the best thing for SEO, it ensures that customers don't need to click around too much and can get all the information they need in one place. It also allows them to easily add products to their cart with just one click.
The moral of this story?
When designing your own website, remember that less is more - focus on creating a beautiful and inviting website that will make people want to explore it.
A solid UX is just as important as a visual aesthetic when it comes to ensuring your customer stays engaged and buys from you!
I'm arguing that I've saved the best until last because Eva Gamayun's website is just a treat.
Seriously, if you haven't clicked on it already, do so now and go and get lost in the creative wonderland she's created within her online space.
You can tell there's something special here, with several captivating elements, features, and imagery just on the home page. It's all incredibly cohesive and well thought out, with the layout helping to bring focus to key elements without becoming too busy or overwhelming.
It's also a little crazy and all over the place, but that's clearly the brand's aim here.
Couple this with features like the cursive font, and this website is a feast for the eyes. It's truly on brand, and it's another great example of how you can use imagery, font, copy, and well-positioned structure to truly define your brand in your customer's eyes.
And with good branding, the products will almost certainly follow. It's a win-win for the customer and business alike!
Compared to the other ecommerce business pages on this list, Rumbly is a bit more of a traditional-looking website, but it's still one of the best ecommerce website designs around.
It's modern, but it has a lot of classic web design elements that make it look like a blast from the past as well.
This makes for an incredibly interesting mix of styles, with the traditional elements such as navigation bars and sidebars helping to create familiarity whilst bold typography and bright colors keep things fresh and exciting.
The use of white space is also incredibly effective, ensuring that the website's focal points remain clear and easy to find. This helps keep everything uncluttered but still highly engaging.
Overall, Rumbly's design does a great job of showcasing its products in such a way that captures attention without overpowering visitors with too many visuals.
It's a great example of how classic web design elements can be tweaked to create something that looks modern and stylish.
ClozeLoop is clearly not the most beautiful, elaborate, or punchy ecommerce Webflow website we've covered today, nor is it the most groundbreaking ecommerce business in general.
To some, it may actually come across as quite boring, but, and this is a big but, it is incredibly effective in helping customers find other products and information they want to know.
The ecommerce shop homepage has been split up into sections, each with its own simple navigation bar that allows visitors to easily pick out the type of books they're looking for. This makes it incredibly easy to find what you need, and you don't have to dig around too much.
The design is quite basic and unassuming, but this is a huge plus point. The page design is simple, uncluttered, and easy to read, leaving visitors free to focus on finding the books they need without any distractions.
At the end of the day, a bookstore's ecommerce design doesn't need to be flashy, over-the-top, or revolutionary.
It just needs to put its value front and center and sell products. Your website needs to let a user get to the products they want quickly and easily because this access is the real value the site is offering.
Another fantastic-looking Webflow ecommerce platform, One Sustainable Planet looks like it's pulled straight from the future. It's modern, sleek, and clean, with a simple color palette of black, white, and green - perfect for bringing attention to their eco-friendly products.
The design is incredibly well thought out, with unique sections for each product easily identifiable through clever use of layout and visuals.
There are plenty of helpful icons, like the sustainable packaging symbols, that denote which products are recyclable, compostable, or biodegradable.
The style of the design is also really fun and cheeky, with witty one-liners like "Keep it green, keep it clean." It definitely helps make this ecommerce website stand out from the crowd and keeps viewers engaged with the content.
Now, the standout takeaway I want you to have here comes from the brilliantly formatted text and headers.
Throughout the site, the text is punchy and bold, large and easy to read, and split up into small chunks, so it's not overwhelming.
This helps make the experience of browsing One Sustainable Planet enjoyable and ensures that visitors don't get lost in a sea of words.
I've surprised myself here because this is actually the first website on this list that uses the traditional large images on their website.
And you know what? It looks really great.
The website's design is quite minimal, and the hero image helps keep things modern and fresh. It's also not too overwhelming, with the navigation bar being overlaid on top of the image, so it doesn't distract from the website's main focus.
The main selling point of this fully responsive ecommerce business that you surely want to take note of when building your own website is the custom imagery used across the board. And I'm not just talking about the hero image.
The icons that highlight the product's features and benefits are all custom, which helps to give the website that certain je ne sais quoi. Just goes to show you custom icons can go a long way in making your website stand out from the crowd in the eyes of potential customers.
Bringing everything I've covered today, you should feel inspired when building your own store. However, to round this guide off nicely, here are seven important tips and tricks you need to know to ensure that your upcoming website is as good as it can be.
First things first. Before you start to build your ecommerce store, you need to know who your target audience is. Knowing this will help you decide on the design and structure of your web store and ensure that the user experience is tailored to their needs.
It doesn't matter whether you're selling food items, great living or interior design plans, skincare products, digital products, women's clothing, gift sets, or you're a Midwest mutt shop, your website sells products, and you need to sell them to the right people to get the best results.
Whether you're working from a template or from a blank slate, take your time to perfect the design and ensure that it looks perfect. After all, first impressions are everything when it comes to websites.
Also, focus on your backend and what can make your services better. For example, will you use shipping software to automate order tracking? Are you going to allow digital products to be downloaded instantly? The best ecommerce websites think about this and will integrate these features into their designs fluidly.
Imagery and visuals are a key part of any website, so make sure to use high-quality and well-thought-out images throughout. Don't forget that font (shape, size, color, and copy) also matter so much!
When it comes to your website, less is often more. Keeping things simple and clutter-free will help your customers find what they're looking for in a flash. The easier your navigation, the better success your website will have.
And I mean everything.
Your product categories should be well-organized and on brand. You should offer order tracking, so customers know when their products are on their way. Transactional emails should be sent automatically. Your product pages should be easy to find.
Nowadays, online shoppers are always looking for something a little extra. The truth is, there are probably a dozen or more ecommerce stores that sell the same products you do, so you need something to help you stand out. One of the best ways to do this is by offering something extra.
For example, you could;
🚀 - Offer custom delivery options
🚀 - Accept multiple payment platforms, like Google Pay and Apple Pay
🚀 - Offer increased functionality
🚀 - Offer a free gift with every purchase
🚀 - Allow access to bonus services, like 24/7 support
In this day and age, it's essential that you optimize your store for mobile devices. Ensure that your website works flawlessly on mobile (known as being fully responsive), as it will help you reach a wider audience and, ultimately, more customers.
Fortunately, Webflow makes this easy, especially when you're using templates, because everything, from animations to page design, is optimized right out of the box.
Finally, once everything in your ecommerce space is up and running, make sure to thoroughly test your website before making it go live. Test everything from design to analytics and ensure there are no bugs or errors before making it available for customers to view.
And there we have it!
Everything you need to know when it comes to creating and building your very own Webflow ecommerce website. Sure, you can use other platforms to code your website design, but Webflow is clearly such an excellent platform for creating great-looking websites that hit the mark every time.
And so few, some with so many beautiful templates to help you get up and running as quickly as possible.
One final tip from me: don't be afraid to get creative and think outside the box.
There are between 12 and 24 million ecommerce stores estimated to be out there in the world, so being different is key to standing out from the crowd. Find how you offer the most value, and give it to the people who are interested in it.
Good luck, and happy designing! 😊🚀