84 Best Squarespace Fitness Website Examples

John Siciliano
Has affiliate links Published 1/11/2026 Updated 8/16/2026

Every fitness brand is trying to prove the same thing to a stranger: that walking through the door won’t feel intimidating. I ran the best Squarespace fitness websites through Claude, and they overwhelmingly choose light, bright backgrounds to do it. That clean, open look is worth copying wherever you are in fitness. But the specific hero photos, often a single image filling the whole screen, shift depending on the niche. Compare how Squarespace pilates sites and Squarespace gym websites handle that difference across the set below.

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Design Data

The colors, fonts, and layout choices used across 84 Squarespace fitness websites.

10px Button corner radius median across 34 sites
72px Headline size median across 35 sites
5 Navigation links median across 80 sites

Background color

How dark or light the page background is (background luminance).

  • White / near white 36.9% (31)
  • Light 32.1% (27)
  • Mid-tone 13.1% (11)
  • Black / near black 10.7% (9)
  • Dark 7.1% (6)

Accent color

The color of each site's primary button, measured from its code (accent hue family).

  • Black, white & gray 41% (32)
  • Amber / orange 17.9% (14)
  • Red 10.3% (8)
  • Blue 9% (7)
  • Teal / cyan 7.7% (6)
  • Lime 6.4% (5)
  • Purple 2.6% (2)
  • Pink 2.6% (2)
  • Green 2.6% (2)

Hero layout

How the top section arranges its headline and imagery.

  • Text over a full-width image 64.1% (41)
  • Text left, image right 9.4% (6)
  • Centered text 9.4% (6)
  • Asymmetric 6.3% (4)
  • Image left, text right 6.3% (4)

Hero imagery

The kind of visual the top section leads with.

  • Photography 94% (78)
  • No imagery 4.8% (4)
  • Product screenshot 1.2% (1)

Button shape

Corner rounding on primary buttons (border radius relative to height).

  • Pill (fully rounded) 44.1% (15)
  • Square corners 35.3% (12)
  • Rounded corners 20.6% (7)

Font combination

How heading and body typefaces pair (serif vs. sans-serif).

  • All sans-serif 82.9% (29)
  • Serif headings, sans-serif body 17.1% (6)

Color intensity

How colorful the palette is, from black-and-white to bold color (saturation).

  • Soft, muted color 65.5% (55)
  • Black & white 22.6% (19)
  • Bold, vivid color 11.9% (10)

Dark mode support

Sites whose code adapts to the visitor's light/dark preference (prefers-color-scheme).

  • Yes 0% (0)
  • No 100% (40)

Most-used fonts

The typeface each site leads with, read from its live CSS.

  • futura-pt 8.8% (3)
  • Manrope 5.9% (2)
  • Archivo Black 5.9% (2)
  • Poppins 5.9% (2)
  • fatfrank 2.9% (1)

Percentages are the share of sites where each trait could be measured, with counts in parentheses. Last updated August 2026.

Light backgrounds set the best Squarespace fitness website examples apart

Light backgrounds sit at 32.1% here versus 11.3% across the whole gallery, making this the single sharpest departure in the set and the clearest signal for anyone scanning the best Squarespace fitness website examples. Pair that with near-white at 36.9% and the combined effect is a page dominated by soft, bright canvases rather than pure white or true dark. Meraki StudiosBoutique fitness studio website — premium, feminine typography design in white, dark charcoal, and olive green. "A Fresh Approach To Fitness", The Pilates SnobBoutique fitness website — editorial, luxury wellness design in olive, charcoal, and white. "WHERE PILATES MEETS PRECISION.", Powerhouse PilatesVirtual Pilates studio website — serene, botanical-inspired typography design in olive, green, and cream. "Your Body Is a Powerhouse. Let's Flip the Switch.", and Pilates by TessPilates and wellness website — minimal, feminine serif italic design in navy and sage. "Pilates & Nutrition, feel good from the inside out" all sit in this light band, and the pattern reads as a deliberate move away from clinical white toward something warmer and more approachable. For anyone building in this space, a tinted light background reads as the current default more than stark white does, though white remains close behind at 36.9% for near-white alone. Dark and near-black stay minor notes, seen in outliers like Backyard Boston Gym & Fitness CommunityBackyard Boston Fitness website — gritty, bold condensed typography design in black, gold, and white. "WHERE GRIT COMES TO PLAY." and MystrydeBoutique fitness studio website — dark, moody typography design in blue and purple. "WORKOUT DIFFERENT".

Photography carries almost every hero

Photo-led heroes hit 94% here against 64.1% gallery-wide, an enormous gap that marks this as the defining trait of Squarespace fitness design. Nearly every site in the set, from Jeremy Scott FitnessFitness website — premium, bold typographic design in off-white, black, and gold. "Move Better, Feel Better, and LOOK GREAT NAKED" to KAWI (CrossFit)Moody, high-contrast CrossFit gym website with bold, layered typography in olive, cream, and white. "KAWI CROSSFIT" to Kefi Studio PilatesBoutique Pilates studio website — warm, organic, premium design in olive green, cream, and black. "Your studio for Pilates, Strength and Connection. Welcome to Kefi.", leads with a photographic hero rather than illustration, video loop, or product shot. Fitness sells through bodies in motion and real studio environments, so photography does the persuasive work that copy alone cannot. Builders in Squarespace Personal Trainer Websites or Squarespace Gym Websites should treat a strong hero photograph as non-negotiable, not optional polish.

Full-bleed overlays dominate hero layout

The full-bleed overlay layout appears in 64.1% of heroes here compared with 35.7% gallery-wide, nearly double the baseline rate. This layout stacks a headline and CTA directly over a full-width photo, and it explains why photography and light backgrounds pair so naturally: the image sets the tone while overlay text stays legible against light, evenly lit shots. Split layouts and centered compositions trail far behind at 9.4% each. Studios in Squarespace Pilates Websites and Squarespace Yoga Studio Websites lean on this format to keep the visual focus on the room or the instructor rather than splitting attention across a text column.

Neutral accents and muted tone still anchor the palette

Neutral leads the accent hue field at 41%, well ahead of amber’s 17.9%, and muted saturation covers 65.5% of sites. This restraint shows up in Assembly MovementBoutique Pilates studio website — minimalist, editorial design in warm beige, sage, and teal. "At Assembly Movement, we offer Contemporary Reformer Pilates and dynamic Group Mat classes." and Fit With InnaWellness coaching website — clean, minimal design in cream, black, and yellow. "YOUR Weight Loss TRANSFORMATION STARTS HERE", both muted-palette sites with black-and-white or neutral buttons. Even where color appears, as in Kerri Baker PilatesBoutique Pilates studio website — warm, retro-modern serif typography design in orange-red, off-white, and charcoal. "PILATES MADE PERSONAL" with red buttons or Integrity PilatesBoutique Pilates studio website — modern, editorial-inspired design in cream, teal, and black. "FULLY EQUIPPED BOUTIQUE PILATES STUDIO" with teal, it stays a small accent against a calm base, a pattern worth studying alongside Squarespace Sports Equipment Websites for contrast in how bolder retail categories treat color.