49 Best WordPress Fitness Website Examples
I found the best WordPress fitness websites that boost your memberships!
So, you think flashy design alone converts visitors. Actually… it’s warm, trust-building specificity that wins. Here are some tips and tricks to make the best site:
- Lead with transformation, not features. Christina Iredale uses progressive milestone messaging to promise tangible results… way more compelling than listing class types. This works across WordPress pilates sites and WordPress personal trainer websites alike.
- Pair warm palettes with bold typography. Essentials Studio’s moody charcoal-and-gold combo creates aspirational energy, while WordPress yoga studio sites like Yogarise prove hot pink and yellow can feel inclusive, not chaotic.
- Show real people, not stock perfection. MoveMoveAU targets women over 50 with empowering, authentic imagery that builds instant trust.
Browse the full gallery below for more WordPress fitness design inspiration.
A hot pink and cream fitness brand that empowers women through luxurious, movement-focused design and refined serif typography.
Personalized pilates for women over 50 combines empowering design with inclusive wellness inspiration to build strength and confidence.
This Pilates studio website uses progressive milestone messaging to promise tangible transformation, pairing inspiring copy with warm, energetic design that builds trust through specificity.
This physiotherapy studio's split-screen hero and coral CTAs create an inviting, professional layout that builds trust through clean navigation and personalized imagery.
This fitness studio's bold sans-serif typography and warm black-and-beige palette create an empowering, modern aesthetic that celebrates strength and community.
This on-demand pilates platform uses an immersive hero layout and elegant serif typography to deliver flexible fitness with community support.
This serene pilates studio nails the vibe with a sage green nav bar, full-width hero image, and three clean service cards that scream luxury wellness.
This pilates studio website uses warm, inviting copy that emphasizes personalization and community, creating trust through authentic imagery and a professional tone that speaks directly to fitness-focused locals.
A wellness platform blending fitness, mindfulness, and spiritual reform through split-screen hero design and organic curved UI elements that guide users seamlessly through movement-based coaching.
This luxurious pilates studio website uses warm metallics and elegant serif typography to create an inviting, high-end wellness sanctuary.
This Pilates studio website combines warm gold accents and inviting studio photography to create an approachable yet professional space for personalized fitness instruction.
This Fort Collins pilates studio's site creates a calm, welcoming space for women seeking personalized wellness through expert instruction and real client success stories.
This warm, inviting Pilates studio site uses a centered hero layout with elegant serif headlines, circular service cards, and coral accent buttons to guide visitors toward personalized fitness solutions.
This premium fitness website combines bold orange accents with sleek black and white typography to create an energetic, contemporary gym design that inspires action.
This sophisticated fitness studio website pairs moody charcoal and gold with bold typography to create an energetic, aspirational brand experience.
This boutique pilates studio website wraps wellness messaging in warm earth tones and golden hour imagery to create an inviting, intentional fitness experience.
This energetic Pilates studio site welcomes newcomers with warm colors, real people, and a supportive vibe that makes fitness feel approachable and fun.
ForMe's warm, serene design invites urban wellness seekers into an inclusive Pilates experience that prioritizes personalized movement and tranquility.
ROSY's elegant serif headlines and warm beige layout guide you through a community-focused hero with lifestyle imagery that makes strength training feel like a luxury wellness investment.
This strength-focused Pilates platform combines serene ocean vibes with elegant serif typography and a streamlined navigation layout that feels both premium and approachable.
This pilates studio website balances elegant serif typography with a clean split-screen hero layout, pairing aspirational imagery and burgundy accents for a premium wellness design.
This sophisticated wellness studio design pairs elegant serif typography with warm photography to create an approachable yet premium pilates experience.
This serene Pilates studio website uses warm, earthy tones and elegant typography to create a calming wellness experience that feels both sophisticated and approachable.
This pilates studio website blends soft elegance with empowering design, using warm pastels and serif typography to inspire strength and confidence through personalized movement.
This pilates studio nails the pitch with a warm, inviting tone that makes you feel like joining a supportive community, not just signing up for classes.
Adore Pilates captures luxury wellness with serene copywriting that positions reformer pilates and spa treatments as an aspirational lifestyle experience.
This serene Pilates studio website combines warm, natural aesthetics with clean design to attract health-conscious women seeking professional wellness instruction in Murcia.
This wellness studio's warm, sophisticated design balances elegant serif typography with approachable imagery to create an inviting, premium fitness experience.
PURITÉ uses authentic German wellness language and direct CTAs to position reformer pilates as a premium, professional practice for serious fitness enthusiasts.
Warm mauve and cream tones blend with elegant serif typography to create a welcoming, sophisticated pilates studio aesthetic rooted in wellness and community.
About this collection
This is a collection of websites organized by the platform they are built on, category, and sometimes tags and the creator. They're here for inspiration. Most websites made it into this collection because they have beautiful designs, while others showcase exceptional copywriting or information architecture.
What this page contains
This page showcases 49 website examples built with WordPress in the Fitness category. Each website includes a tall screenshot, a link to the live site, the platform it was built on, and a description (generated with AI).
Quality may vary by category or platform
Some sites aren't an absolute 10/10, but they shine relative to their categorization. For example, categories like Notary or HOA don't reach the same design heights as Designer or SaaS sites. They're still included so people in those industries have relevant references when building their website.
How these websites are picked
While I won't reveal the exact details of my curation process (so competitors can't copy), I can share that:
- They are all organically sourced (i.e., I don't copy other inspiration galleries)
- It's an arduous process to find these gems. I typically review 10,000 sites to discover just 10 worthy additions.
The purpose of this collection
There are two primary reasons people view these website examples:
- To find design, copy, or general website inspiration from similar businesses in their industry
- To explore the capabilities of website platforms before making a decision
Oh yes, and affiliate marketing. I'm part of affiliate programs for some of the platforms, so if you purchase after clicking a link, I may earn a commission.
Want to suggest a site?
Reach out to me on LinkedIn.