13 Best Ecommerce Fitness Website Examples
I found the best fitness website examples that boost your memberships!
Great fitness sites eliminate friction and build trust instantly. Here’s what actually converts visitors into members:
- Lead with personality over perfection. Good Times Pilates uses neon typography and earth tones to celebrate “every body,” while Martial Arts site DOJO builds family trust through warm imagery. Real beats aspirational every time.
- Make bold color choices that match your energy. Yogarise pairs hot pink with sunny yellow for inclusive vibes, Fit Social Club goes edgy with black and red, and Pilates studios like Aurora use soft sage and coral for premium appeal.
- Show transformation through authentic proof. Hatori leads with before/after imagery, Tokyo Prenatal balances bold typography with nurturing aesthetics, and Yoga Studio Pilates Barre Lex uses warm copy to promise judgment-free community.
Browse these fitness design examples for membership-boosting inspiration.
Start with a fitness template:
FOLD's sophisticated layout pairs left-aligned hero copy with stacked CTAs and accent-yellow buttons, creating an approachable yet premium fitness furniture experience.
Luxe wellness design merges soft pink elegance with sophisticated serif typography, creating a serene aesthetic perfect for premium sound healing and yoga experiences.
This women's fitness platform uses a warm, empowering tone to promise personalized workouts that adapt to every life phase, making wellness feel accessible and judgment-free.
This elegant pilates studio nails the vibe with smooth curved dividers, a serene hero layout, and a polished top nav that balances class booking with wellness inspiration.
Highlighting a vibrant color palette, this website design utilizes energetic purples that resonate with the fitness theme, creating an inspiring and engaging atmosphere for visitors.
This nurturing pilates studio site welcomes women seeking holistic wellness through a warm, elegant design that feels like a supportive community space.
First Step Fitness offers an energetic, anxiety-free gym experience designed for Greymouth's fitness-focused community.
YGFIT targets motivated fitness enthusiasts with a bold, high-contrast design that translates affordable wellness into a sleek, modern brand experience.
Bold fitness training site that empowers everyone to explore their potential through foundational movement and expert coaching.
This energetic gym website inspires fitness enthusiasts with 24/7 access, personal training, and membership options in a modern, action-driven design.
Splits59 delivers chic, minimalist activewear design for fashion-forward fitness enthusiasts seeking neutral-toned styles.
Mizuno's sleek, high-energy site showcases cutting-edge athletic footwear for serious athletes who demand speed and innovation in every stride.
About this collection
This is a collection of websites organized by the platform they are built on, category, and sometimes tags and the creator. They're here for inspiration. Most websites made it into this collection because they have beautiful designs, while others showcase exceptional copywriting or information architecture.
What this page contains
This page showcases 13 website examples in the Fitness category tagged as "Ecommerce". Each website includes a tall screenshot, a link to the live site, the platform it was built on, and a description (generated with AI).
Quality may vary by category or platform
Some sites aren't an absolute 10/10, but they shine relative to their categorization. For example, categories like Notary or HOA don't reach the same design heights as Designer or SaaS sites. They're still included so people in those industries have relevant references when building their website.
How these websites are picked
While I won't reveal the exact details of my curation process (so competitors can't copy), I can share that:
- They are all organically sourced (i.e., I don't copy other inspiration galleries)
- It's an arduous process to find these gems. I typically review 10,000 sites to discover just 10 worthy additions.
The purpose of this collection
There are two primary reasons people view these website examples:
- To find design, copy, or general website inspiration from similar businesses in their industry
- To explore the capabilities of website platforms before making a decision
Oh yes, and affiliate marketing. I'm part of affiliate programs for some of the platforms, so if you purchase after clicking a link, I may earn a commission.
Want to suggest a site?
Reach out to me on LinkedIn.