6 Best Squarespace Simple Website Examples

Make the best Squarespace website

You’re building a Squarespace website and want to see what’s actually possible. Not just templates… real sites that work, convert, and look incredible.

These website examples show you the range. From small business owners running lean operations to creative professionals showcasing complex projects, you’ll see how different businesses use the Squarespace platform to create sites that effectively communicate their brand identity and convert visitors into clients.

Squarespace excels at making sophisticated web design accessible. The Fluid Engine gives you design control without wrestling with code, while built-in features like blogs, shop pages, and scheduling tools mean you can build websites that handle real business needs right out of the box.

What separates great Squarespace sites from mediocre ones

Here’s what I’ve noticed after reviewing hundreds of Squarespace website examples:

• Focus on your homepage hierarchy - Put your most compelling offer or portfolio gallery in the first screen. The best Squarespace websites don’t make visitors hunt for what matters.
• Use Squarespace templates as starting points, not endpoints - The strongest Squarespace designs customize typography, adjust the color palette, and add graphic elements that reflect their personal brand or business model.
• Leverage built-in animations strategically - Scroll effects and transitions add visual interest without custom code, but the best examples use them sparingly on key sections.
• Make your services page or shop scannable - Break offerings into clear sections with bold typography and consistent spacing so potential clients can navigate quickly.

Common mistakes that kill Squarespace sites

Don’t overcomplicate your site structure with too many separate pages. I see this constantly… businesses create a page for every single service or project when a well-organized one page website or consolidated sections would serve visitors better. Squarespace’s section-based architecture works best when you think modularly.

Skip the generic stock photography. Your own website needs authentic images that reflect your actual work, space, or products. Even iPhone photos of your coworking space, portfolio work, or shop items will outperform polished stock that screams template. This is especially critical for photography businesses, visual artists, and anyone whose expertise is visual.

Don’t ignore mobile. Over 60% of your visitors are on phones, and Squarespace’s automatic responsive design only gets you halfway there. Preview every page on mobile and adjust image sizes, text length, and spacing for small screens.

How to use these examples strategically

Look beyond aesthetics. Yes, these sites look polished, but dig into how they work. Notice how the best examples guide you toward a clear call to action button without feeling pushy. See how a neutral color palette with strategic warm colors creates visual identity without overwhelming. Watch how a great example uses white space to let key details breathe.

Pay attention to how different businesses structure their site features. A portrait photographer needs a different homepage than someone hosting corporate events. A creative computing studio showcases projects differently than a shop selling products for online sales. The Squarespace site structure adapts to the business, not the other way around.

Study the website copy. The strongest examples speak directly to their target audience and ideal clients using “you” language focused on transformation, not “we” language listing features. They lead with benefits on their services page, show former clients and results, and make it obvious what happens when you click that button.

Notice the wide array of creative approaches to navigation. Some keep everything on the home page. Others use a blog to demonstrate expertise. Many create clear paths to their shop without making the entire site feel like a sales pitch. The best Squarespace designers build websites that let visitors navigate intuitively based on their intent.

Look at how these examples handle quality and details. Custom graphics, thoughtful transitions, consistent brand elements… these sites feel cohesive because every page reinforces the same visual and verbal identity. That’s what separates a new website that converts from one that just exists.

Quick win you can implement today

Open your Squarespace site editor and adjust your homepage’s first section to pass the “5-second test.” Can someone who’s never seen your site understand what you offer and who it’s for within 5 seconds? If not, rewrite your headline and add a single compelling image that shows your work or product.

Finding your design direction

So you’ve seen the examples. Now what?

Pick 2-3 sites from this gallery that resonate with your business goals. Screenshot specific sections… a homepage layout that draws you in, a services page structure that makes offerings clear, a shop page that makes buying easy, a portfolio gallery that showcases work beautifully. Use these as your north star, not to copy, but to understand why they work.

Consider your person. Are you a creative professional who needs to showcase visual work? A small business owner who needs to convert potential customers quickly? Someone building a personal brand? The best Squarespace websites align design choices with business strategy. A visual artist needs different site features than someone running corporate events in San Diego.

Think about your content reality. You might love a design that leans heavily on custom photography, but if you don’t have those images (and won’t create them), choose a direction that works with what you have or can realistically create. The most user friendly sites work within real constraints, not fantasy scenarios.

Test your assumptions. Just because a modern design with bold typography and eye catching graphic elements looks incredible doesn’t mean it’s right for your potential clients. Some audiences respond to warm colors and approachable layouts. Others want sleek minimalism. Let your target audience guide your choices, not just your personal taste.

Remember that Squarespace gives you room to evolve. You’re not locked into your launch design forever. Start with a clear structure and strong foundation, then refine as you learn what resonates with your visitors and drives results.

These examples prove what’s possible when you combine Squarespace’s design tools with strategic thinking about your business and audience. Time to create something that works for you.

About this collection

This is a collection of websites organized by the platform they are built on, category, and sometimes tags and the creator. They're here for inspiration. Most websites made it into this collection because they have beautiful designs, while others showcase exceptional copywriting or information architecture.

What this page contains

This page showcases 6 website examples built with Squarespace tagged as "Simple". Each website includes a tall screenshot, a link to the live site, the platform it was built on, and a description (generated with AI).

Quality may vary by category or platform

Some sites aren't an absolute 10/10, but they shine relative to their categorization. For example, categories like Notary or HOA don't reach the same design heights as Designer or SaaS sites. They're still included so people in those industries have relevant references when building their website.

How these websites are picked

While I won't reveal the exact details of my curation process (so competitors can't copy), I can share that:

• They are all organically sourced (i.e., I don't copy other inspiration galleries)
• It's an arduous process to find these gems. I typically review 10,000 sites to discover just 10 worthy additions.

The purpose of this collection

There are two primary reasons people view these website examples:

• To find design, copy, or general website inspiration from similar businesses in their industry
• To explore the capabilities of website platforms before making a decision

Oh yes, and affiliate marketing. I'm part of affiliate programs for some of the platforms, so if you purchase after clicking a link, I may earn a commission.

Want to suggest a site?

Reach out to me on LinkedIn.