82 Best Simple Website Examples
Browse 82 of the best simple website examples.
Mimic this
This digital marketing agency site opens with "FINALLY, SOMEONE IS BUILDING BETTER MARKETING WEBSITES!" in all-caps serif, then pivots to a handwritten letter from the MD on notebook-ruled paper.
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This fintech trading site sells AI research with natural language prompts—"Drop ideas as your day unfolds"—rendered as chat bubbles and terminal output.
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This freelance web design site opens with collage-style tape-affixed art and positions itself with "Your work is excellent / Your website doesn't show it."
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This product designer portfolio uses hand-drawn yellow-green highlight boxes behind key words to annotate the hero section.
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This genealogy publishing site transforms GEDCOM files into printed books with "Your family's legacy deserves a story" and scattered step cards connected by dotted lines.
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This venture studio site sells founders on anti-establishment credibility with "WE KILL BAD IDEAS" in chartreuse against black and a rotating marquee declaring "WE DON'T PITCH ∞ WE SHIP."
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This gratitude app site uses overlapping iPhone mockups in the hero and voice-first positioning as its primary product storytelling device.
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This premium diaper kit site opens with "The Diaper Blowout. Solved." and uses lifestyle panic imagery to sell preparedness over products.
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This organic chai brand site leads with "Great Things Begin With A Cup Of Chai" over watermarked tea leaves, positioning community storytelling before product.
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This AI content platform sells trend-aware creation with the headline "Create Content That Rides The Trends" and stacks feature cards in a 3-column grid.
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This GTM messaging site uses yellow highlighter marks on phrases and "The Brutal Truth" section to position research-based campaigns against polished but ineffective agency work.
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This mental health SaaS uses monospace typography and stark black-on-white cards to sell AI therapy with copy like "When you can't take it anymore and you feel like screaming."
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This seed-stage VC site uses a two-tone serif wordmark—"Marble Creek" in forest green, "*Ventures*" in terracotta—paired with an origami paper crane illustration.
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This freelancer lead marketplace uses a two-column problem/solution layout with "It's the closest thing to a button that prints money" as the pitch.
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This internal hackathon hub uses a two-column hero with a watercolor robot illustration and organizes judging criteria as orange-labeled rows with gray descriptions.
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This art director portfolio leads with "I am *Mark,* an Art Director" and arranges 3D character work in a sharp-cornered two-column grid.
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This product designer portfolio uses a dot-grid hero card and stacks the name "Nitin" with "Product Designer" in red script to the right.
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This design portfolio alternates project descriptions with dark-themed product mockups in a two-column layout on white space.
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This eyewear brand site uses a full-bleed 2x2 image grid with no gaps, letting product photography and water imagery merge into one seamless mosaic.
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This lifestyle e-commerce site pairs philosophical copy—"rediscover life's beauty through creativity, mindfulness, and shared moments of meaning"—with alternating pastel product backgrounds and serif typography.
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This film shop product page uses rounded-corner image cards on black and a purple add-to-cart button to sell analog film stock.
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This niche fragrance shop sells £65 parfums through full-width cinematic product photography with ingredient overlays and lowercase serif product names.
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This wellness site combines yoga, meditation, and Ayurveda under dark olive headers with cream sections, using ornate mandala icons and serif-italic service labels.
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This women's coaching site anchors credibility with a press bar featuring Women's Health, Glamour, and 1 Hotel Mayfair logos beneath italic serif branding.
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This BBQ cleaning service site sells hassle-free grill maintenance with a flame mascot and "BBQ CLEANING THAT HITS DIFFERENT" in orange-red serif type.
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This gym site uses a two-column hero with serif headlines and decorative gray curves, positioning strength classes through numbered onboarding steps.
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This freelance UX designer portfolio uses a circular headshot on dark background and a horizontal scrolling service ticker as navigation alternatives.
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This job search tool site headlines "LAND YOUR NEXT JOB WITH A VIDEO" in bold italic serif and positions intro videos as resume alternatives.
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This marketing consultant site positions strategy expertise through a centered serif headline, professional portrait, and two-column about section contrasting narrative with numbered revenue achievements.
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This macOS utility site sells Dynamic Island for Mac by centering a single screenshot demo above eight icon cards representing interactive features.
Design Data
The colors, fonts, and layout choices used across 5,294 websites.
Background color
How dark or light the page background is (background luminance).
- White / near white 56% (2965)
- Black / near black 18.1% (958)
- Light 11.3% (596)
- Mid-tone 7.8% (415)
- Dark 6.8% (359)
Accent color
The color of each site's primary button, measured from its code (accent hue family).
- Black, white & gray 30.1% (1466)
- Amber / orange 23.7% (1155)
- Red 10.9% (531)
- Blue 9.8% (476)
- Green 7.6% (372)
- Teal / cyan 6.7% (327)
- Pink 4.1% (198)
- Purple 4% (196)
- Lime 3% (148)
Hero imagery
The kind of visual the top section leads with.
- Photography 61.4% (3178)
- No imagery 15.1% (784)
- Illustration 10.9% (562)
- Product screenshot 10% (516)
- 3D artwork 2.3% (118)
Button shape
Corner rounding on primary buttons (border radius relative to height).
- Pill (fully rounded) 40.4% (556)
- Rounded corners 32% (441)
- Square corners 27.5% (379)
Font combination
How heading and body typefaces pair (serif vs. sans-serif).
- All sans-serif 69.4% (1122)
- Serif headings, sans-serif body 27.3% (441)
- All serif 2.4% (38)
- Monospace 0.9% (15)
Color intensity
How colorful the palette is, from black-and-white to bold color (saturation).
- Soft, muted color 55% (2913)
- Black & white 29.7% (1574)
- Bold, vivid color 15.2% (806)
Dark mode support
Sites whose code adapts to the visitor's light/dark preference (prefers-color-scheme).
- Yes 5.4% (107)
- No 94.6% (1863)
Most-used fonts
The typeface each site leads with, read from its live CSS.
- Inter 6% (97)
- Playfair Display 5.4% (88)
- Poppins 4.7% (76)
- Montserrat 3% (49)
- Satoshi 1.7% (27)
Percentages are the share of sites where each trait could be measured, with counts in parentheses. Last updated July 2026.
Best website design patterns start with white, not black
Across the full set of 5,294 sites, 56% run near-white backgrounds, dwarfing the 18.1% that go near-black. Dark mode as a default aesthetic is a minority position even though it dominates design inspiration feeds. Minhaj Interfaith and Welfare Foundation
and VectorVest
both build on white with photography or product screenshots doing the visual work, which is the far more common recipe than the moody dark-hero approach used by Specify
or Watt
. For anyone building in SaaS Website Examples or Business Website Examples, white is the statistically safe starting point, with near-black reserved for brands wanting a sharper, more technical edge.
Neutral and amber split the accent role, everything else trails
Neutral tones lead accent choices at 30.1%, with amber close behind at 23.7%. Together they account for well over half of all accent decisions, leaving red at 10.9%, blue at 9.8%, and green at 7.6% as clearly secondary players. This shows up directly in examples like Watt
, which pairs a near-black background with amber buttons, while k.no.b.1
goes further with lime, a hue family that only claims 3% of sites. Teal performs well as a quieter alternative in Design Agency Website Examples, visible in Jodoo
, Votintsev
, and Shore Handyman
, all of which use teal buttons against black-and-white palettes. The lesson for modern website design: a saturated, unusual accent color reads as a deliberate brand choice specifically because so few sites make it.
Muted color, not vibrant color, is the web design best practice
Muted palettes cover 55% of the gallery, monochrome adds another 29.7%, and fully vibrant palettes make up just 15.2%. That means a strong majority of sites deliberately restrain their saturation. Homepro Pest Control
and Al-Fursan
both pair muted palettes with photography-led or product-screenshot heroes rather than leaning on color for impact. This restraint is especially visible in Medical Website Examples and Construction Website Examples, where trust and clarity outrank visual excitement. Hyptt
stands out precisely because its vivid palette is rare enough to register as a stylistic statement rather than a norm.
Photography still beats illustration and 3D as the hero choice
Photo heroes appear on 61.4% of sites, while illustration sits at 10.9% and 3D artwork trails at just 2.3%. This gap explains why r10k Capital
and Felat Taşkın
lean on photography to establish credibility instantly, a pattern common across Real Estate Website Examples and Interior Designer Website Examples. 3D heroes like the ones on Specify
and k.no.b.1
stay rare because they demand more production effort, making them useful for Tech Website Examples brands wanting to signal engineering polish rather than warmth.
Pill buttons and sans fonts define modern website design defaults
Pill-shaped CTAs lead at 40.4%, ahead of rounded corners at 32% and square edges at 27.5%, a fairly close spread that still favors softness over sharp corners. Typography is far more decisive: sans headings appear on 76.7% of sites and sans body text on 90.5%, with sans+sans pairings covering 72.3% of all font combinations. Submt
and 3DNS
both typify this, running sans headings in Satoshi with pill or rounded buttons. Serif headings persist mainly as an accent, as seen in Wawplus
, but they remain a minority choice across Portfolio Website Examples and Coaching Website Examples alike.