11 Kickass Insurance Agent Websites: Make the Best Website!

Inspiring insurance agent websites and hacks to beat them.

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"Best Insurance Agent Websites" with screenshots of the Insurance Agent websites
Picture of the author John Siciliano
Published February 4, 2024Updated April 23, 2024
Some of my content contains affiliate links – about

Hey there, future web design genius! 🧠

Whether you're just starting out in the business world or you're in the process of overhauling and modernizing your online presence, every great, successful insurance agent needs a decent website.

After all, your website is where so many of your potential clients and target audience will first find you. They'll be looking through your pages, reading your content, getting information about your service, and will basically judging every part of you to see whether they want to work with you.

If your website doesn't highlight the value you have to offer or doesn't create an excellent first impression, they'll simply go elsewhere.

And, of course, we don't want that to happen. We want them to stay and use your insurance service, which means you need a good website that makes people interested in you and entices them to get in touch.

Spoilers, though, it'll take a little more than just a pretty website design.

If you're ready to create an amazing insurance agent website that'll blow your competition out of the water, well, you've come to the right place!

Today, I'm sharing my ultimate guide to insurance agency websites, filled with inspiration from the best websites around, as well as tips and tricks to make your website a smashing success! πŸš€

I've analyzed some of the best and most kickass insurance agent websites, highlighting their strengths and pointing out where they could improve. And to top it all off, I'm throwing in a complete guide on how to build a successful website!

So, buckle up, and let's dive into the world of awesome insurance agent website examples! 🌊

Hack Alert! Start With One of My Fav Insurance Agent Website Templates

When you're trying to run your business, manage your pet insurance policies, trying to run an email marketing campaign, and grow your business alongside competitors like Haven Life, New York Life, and all the other small business owners in your local area, the chances are you don't have time to learn the skills necessary to build a website from scratch.

Fortunately, you don't have to.

All the other websites in your industry will use powerful templates to speed up their process and get fast results, whether they're using a website builder or otherwise.

Save time, get a high-quality website, and publish in a few hours when using a template. Just install the template, update the written content to suit your business, and you'll have the best insurance website possible in no time at all!

Not sure where to start?

Check out these stunning best insurance website templates and stop faffing around with building a website, and instead focus on the more important aspects of your building your business!

The Ultimate List ofΒ Insurance AgentΒ Website Examples

Screenshot 1 of Margy Wenham Insurance (Example Squarespace Insurance Agent Website)Screenshot 2 of Margy Wenham Insurance (Example Squarespace Insurance Agent Website)Screenshot 3 of Margy Wenham Insurance (Example Squarespace Insurance Agent Website)

Welcome to the warm, friendly world of Margy! 🌻

This is one of the greatest insurance agent website examples, as it nails everything with a clean, modern web design and a super easy-to-navigate interface.

The color scheme is relaxing and professional (and tinted blue, which stands for trustworthiness and reliability), and although there's heavy use of stock photos, it creates a very personal touch that feels human.

I'm a big fan of detailed yet digestible information points, including opening times, address, and contact information, and dedicated service pages with easy access that allow potential clients to find what they're looking for easily.

All in all, this is a great website that makes you feel like you're in good hands. The site's messaging is clear, concise, and approachable, focusing greatly on Margy's expertise and commitment to her clients.

Overall, a welcoming and engaging online space for prospective clients.

Takeaway: The personal touch, easy navigation, and clear messaging make this website a winner. πŸ’ͺ


βœ… Clear, concise messaging and great use of imagery

βœ… Easy navigation, dedicated service pages, and user-friendly insurance website design

βœ… Lots of really easy-to-digest information on the homepage


❌ Could use more testimonials to encourage more leads

❌ Could have a blog section to showcase expertise and add value (while boosting SEO!)

Screenshot 1 of Brooklyn Brokerage (Example Squarespace Insurance Agent Website)Screenshot 2 of Brooklyn Brokerage (Example Squarespace Insurance Agent Website)Screenshot 3 of Brooklyn Brokerage (Example Squarespace Insurance Agent Website)

Brooklyn Brokerage, you beautiful beast! 😍

This website oozes professionalism with its dynamic, minimalistic approach, which has a nice balance between text and visuals. It's eye-catching but in a really simple way that's ideal for giving website visitors the info they need without overwhelming them.

Everything is laid out simply, with easy navigation to dedicated pages. The only downside is that it doesn't have testimonials on the homepage but rather a dedicated review page.

I HATE this (okay, hate might be a bit strong), but testimonial pages like this don't work. They end up being a big wall of text that no one can be bothered to read so it ends up providing no value.

Instead, just find 3-6 reviews that make your business shine, and put them where everyone can see them clearly.

You'll notice this is what all the best insurance agent website examples do!

Takeaway: Make the most of your testimonials but DON'T hide them on their own secluded page, but put them front and center on your homepage where they can't be missed!


βœ… Bold, eye-catching, minimalist insurance website design

βœ… Dedicated insurance product pages so the website is nicely structured

βœ… The contact CTA is nice and bold


❌ I'd love to see more about their team

❌ A chatbot or live chat feature would be a nice touch

Screenshot 1 of Tiffany Riojas (Example Squarespace Insurance Agent Website)Screenshot 2 of Tiffany Riojas (Example Squarespace Insurance Agent Website)Screenshot 3 of Tiffany Riojas (Example Squarespace Insurance Agent Website)

Oh Tiffany, how you make my heart sing! 🎢

This website is clean, simple, and elegant - just the way I like it! The minimalist website design keeps the focus on Tiffany's expertise and services. Plus, her headshot and family photos add that personal touch that makes you feel like you're connecting with a real person (and is so important for something as sensitive as Family Law).

That's EXACTLY what you want when you're talking to an insurance agent - a business that is traditionally just a faceless company. People don't like that these days, so don't be afraid to be you!

I also dig the easy-to-find contact information and social links.

Takeaway: This is one of the best insurance agent website examples, thanks to its minimalist insurance website design and personal touch. Don't be afraid to be yourself and add some personality to your web pages. Being an insurance agent doesn't have to be boring, but it can be a fantastic personal experience!πŸ‘Œ


βœ… Clean, minimalist website design with a gorgeous color scheme

βœ… Personal touch with Tiffany's headshot and family photos

βœ… Easy-to-find contact information and social media links


❌ I'm craving more in-depth content on services

❌ A blog or agency news page would be a fantastic addition for adding value and boosting SEO

Screenshot 1 of Agent Benji (Example Squarespace Insurance Agent Website)Screenshot 2 of Agent Benji (Example Squarespace Insurance Agent Website)Screenshot 3 of Agent Benji (Example Squarespace Insurance Agent Website)

Agent Benji, you sly dog! 🦊 This website is a true attention-grabber with its animated banner and popping color scheme.

The unique layout and engaging visuals make this insurance agents site stand out from the crowd, and I think you'll agree there's literally no other insurance agent website like this.

Benji's photo adds a personal touch, and the site offers a wealth of information on insurance products. The site is personal, overflowing with personality, and really just hits the spot.

Takeaway: Agent Benji's website rocks with its unique design, engaging visuals, and fantastic boldness and confidence. Once again, never be afraid to be you! 🎸


βœ… Animated banner and eye-catching website design

βœ… Personal touch with Benji's photo

βœ… Informative content and BLOG CONTENT! YAY!


❌ Some sections of content could be broken up a little more

❌ Having SO much personality can be risky and put some people off

Screenshot 1 of Medicare Alex (Example Squarespace Insurance Agent Website)Screenshot 2 of Medicare Alex (Example Squarespace Insurance Agent Website)Screenshot 3 of Medicare Alex (Example Squarespace Insurance Agent Website)

Holy smokes, Medicare Alex! πŸ”₯

Most insurance websites are a little brand and same-y, but Alex's? Wow.

The big full-width hero image. Bold headers and punchy copywriting. Subtle dynamic animations in each section. Really fantastic images and an attractive color scheme.

This insurance agency's website is just ticking all the boxes.

This website's clean design and easy-to-navigate layout make it a joy to explore. I love the way Alex introduces himself in the banner, making you feel like you're already friends. The site's content is informative, and the video testimonials really help build trust with potential clients.

All this needs is some testimonials on the homepage and some blog content, and this website would have been damn near perfect!

Takeaway: Medicare Alex's independent insurance agents website stands out with its bold approach. Take each aspect of your website (images, copywriting, layout, CTAs, services), and work to make them all the best they can be! Don't just chuck website components together and hope for the best!


βœ… A clean insurance website design and easy-to-navigate layout

βœ… Friendly introduction and personal touch

βœ… A great use of visuals!


❌ I wish there was blog content, an insurance journal, and testimonials on the home page

❌ A live chat feature would seriously elevate the user experience

Screenshot of the Katherine Ann Mohler website

Katherine has got the right idea! 🧭

On the surface, this kind of looks like a personal blog, but I love that as it creates that personal feeling that so many insurance websites are missing! (I won't keep going on about this, I swear πŸ˜…)

The website's clean design and easy navigation make finding what you're looking for is a breeze. The use of icons to represent different insurance services is a smart move, and the informative content breaks down complex topics into digestible pieces.

Plus, I appreciate the easy access to consultation requests.

Takeaway: This website shines with its clean design, informative content, and user-friendly layout. The bullet point information section of "How Does It Work" is an absolutely amazing feature that keeps things clean but valuable, so totally steal that for your own website!πŸ‘


βœ… Clean web design and easy navigation

βœ… Informative content and helpful icons

βœ… The personal headshot adds human connection and total professionalism


❌ I'd like to see more testimonials and online reviews on the website!

❌ The addition of a blog would boost the site's authority

Screenshot 1 of Prestige-Ins (Example Squarespace Insurance Agent Website)Screenshot 2 of Prestige-Ins (Example Squarespace Insurance Agent Website)Screenshot 3 of Prestige-Ins (Example Squarespace Insurance Agent Website)

Prestige Insurance's website features an elegant design, and eye-catching visuals create an air of luxury but in a lighthearted and playful way.

Hence the pretty lighthouse picture with the bright blue sky!

The easy-to-navigate layout makes finding information a breeze, and the site's content is informative and well-written. I also love the highlight of the family-owned and operated since 1996. This adds a TON of credibility to the service, making it a much more interesting company that feels reliable.

Takeaway: The website of this insurance business impresses with its elegant design, informative content, and helpful resources. Don't forget, whatever you can do to build credibility toward your business with potential new customers, you should do it!πŸ†


βœ… Elegant design and eye-catching visuals

βœ… Easy-to-navigate layout and informative content

βœ… A dedicated team section that helps visitors see who they're dealing with!


❌ I'd like to see more value-adding resources!

❌ The addition of testimonials would be a great touch

Screenshot 1 of Rick Austin Insurance Agent (Example Squarespace Insurance Agent Website)Screenshot 2 of Rick Austin Insurance Agent (Example Squarespace Insurance Agent Website)Screenshot 3 of Rick Austin Insurance Agent (Example Squarespace Insurance Agent Website)

Rick Austin, your insurance website is a breath of fresh air! πŸƒ

The website's clean design and calming color scheme create a welcoming atmosphere. The clear organization of services, like renters insurance, auto insurance, etc., and informative content make it easy to understand what Rick offers.

I also appreciate the personal touch with Rick's photo and the "About Us" section.

In fact, nearly every aspect of this insurance agency website has been designed to be personal. From the "Contact Me" (or another form of contact forms) and "Connect on Facebook" options to the language used throughout the website, everything is clearly written by a person for other people, and this is a very attractive quality that insurance visitors are going to connect with.

Takeaway: Rick Austin Insurance's website excels with its clean design, informative content, and personal touch. πŸ‘


βœ… Clean design and calming color scheme

βœ… Informative content and clear organization of services

βœ… Personal touch with Rick's photo and "About Us" section


❌ The CTAs could stand out a little more!

❌ Testimonials would help build trust

Screenshot 1 of Sword Insurance (Example Squarespace Insurance Agent Website)Screenshot 2 of Sword Insurance (Example Squarespace Insurance Agent Website)Screenshot 3 of Sword Insurance (Example Squarespace Insurance Agent Website)

Sword Insurance, you've got the cutting edge! βš”οΈ (no pun intended πŸ˜‰)

The website's bold design and strong visuals make a powerful statement. The big orange header instantly grabs your attention (another great use of color to set the tone) while the images and custom icons ooze professionalism.

Across this insurance website, the content is well-organized and provides detailed information on various insurance plan packages. The integrated blog and informative resources section are fantastic for showcasing expertise and delivering value to potential clients.

Kudos for the easy-to-find contact info!

Takeaway: Sword Insurance's website dominates with its bold design, detailed content, and valuable resources. It's punchy, impactful, and really hits hard while conveying a whole lot of great information in a really simple way!🏰


βœ… Bold design and strong visuals

βœ… Well-organized content and detailed information

βœ… Dedicated services page!

βœ… There's a live chat feature for instantly connecting with the firm!


❌ A more personal touch with team photos would be nice

❌ A blog could be ideal for enhancing SEO!

Screenshot 1 of The LIFE Group, LLC (Example Squarespace Insurance Agent Website)Screenshot 2 of The LIFE Group, LLC (Example Squarespace Insurance Agent Website)Screenshot 3 of The LIFE Group, LLC (Example Squarespace Insurance Agent Website)

The Life Grp LLC, I see you've got style! 😎

Dark and gloomy style, but style nonetheless! This website's sleek design and professional color scheme create an air of sophistication. That's important. Think about the colors you choose for your insurance website and what kind of feelings they create.

Black, grey, and white usually appeal to business, corporate, and elite tastes.

Blue, red, orange, and neutral colors are usually more playful and personal.

Use this to your advantage!

Takeaway: The Life Grp LLC stands out with its sleek design, well-organized content, and trust-building features. Think about your ideal customer, and then design an insurance website that will meet their needs and expectations! Sounds simple, and it really is! 🌟


βœ… Sleek design and professional color scheme

βœ… The headshot of Shelita is a great personal touch

βœ… Large images that grab the visitor's attention


❌ The navigation is basically non-existent!

❌ Adding testimonials would boost credibility

Screenshot 1 of Zach Timmerman Insurance Agency (Example Squarespace Insurance Agent Website)Screenshot 2 of Zach Timmerman Insurance Agency (Example Squarespace Insurance Agent Website)Screenshot 3 of Zach Timmerman Insurance Agency (Example Squarespace Insurance Agent Website)

Zach, you beautiful son of a gun, your insurance agents website is an absolute delight! πŸ˜„

It's a really simple yet playful design, where everything has been made to be as digestible as possible. That's precisely what you want because visitors only need to spend a few seconds on the website to really get a clear idea of what's on offer.

Note the handy icons (although if these were buttons to dedicated services page, this would be AMAZING!) and concise copywriting.

With testimonials on the home page, bold colors, and easy navigation, it's clear that whoever designed this insurance website knows what they're doing!

The loading speed of this website is also so fast, which is great for SEO!

Takeaway: Zach's Got Your Back excels with its playful website design, clear organization, and personal touch. It's bold and says so much but with so little actual content. It's exactly the kind of density you're looking for. πŸ™Œ


βœ… Playful website design and catchy slogan

βœ… Clear organization of insurance services

βœ… Personal touch and approachable tone


❌ The site could benefit from a blog or resources section

❌ A more prominent call-to-action would improve conversion rates

The Ultimate Guide to Building the Best Insurance Agent Website In Town

Now that we've explored these kickass insurance agent websites, let's dive into the comprehensive guide on how to build your new website!

As you can see from the list of insurance agent website examples, the approach can vary dramatically in what they look like and how they operate. That's because there's no hard-and-fast way to design an insurance agency website that'll be successful.

The real trick is to figure how what your brand is like. What personality do you have? What kind of experience are you offering? Who are your ideal customers?

When you figure out these answers, then all you need to do is design insurance agency websites that fulfill their needs and expectations. It is that simple, but obviously, it'll take a little time and effort.

Fortunately, you can use the design elements below to take your answers and turn them into a viable insurance website design that gets results and converts visitors into paying customers.

Work on Your Design

First impressions matter, and as a business owner, you want to make yours count.

Make sure your website's design is visually appealing, clean, and professional. Choose a color scheme that reflects your brand's personality and make use of high-quality images and visuals.

Remember, color can be used to make customers feel a certain way (a process known as the psychology of color.

Green is nature. Red is passion or love (intense emotions). Blue is corporate and trustworthy. Yellow is warm and friendly. Orange is inviting and enthusiastic. And so on.

Choose your color and other design elements of your custom website wisely with the aim of connecting with your ideal customers effectively.

If you're using a website builder like Squarespace, managing your colors consistently across your website is easy and won't take more than a few clicks!

Allow for Easy Navigation

Your insurance agency website visitors will never waste their time trying to figure out how to find what they want on your website. If they can't find it easily, they'll just go elsewhere.

Therefore, you need to make it easy for users to find what they want!

Organize your content and services clearly and create an intuitive menu structure, and use drop-down menus for easy content access. You might even want to include a search bar.

The faster users can find the information they need, the more likely they are to stick around.

Upload Content

Ah yes, content.

Content. Content. Content.

We hear about it all the time online these days, but for a good reason.

The content you post on your insurance website allows you to enjoy so many benefits, including;

  • Adding easy value to the lives of your potential customers
  • Boosting your SEO and search engine rankings
  • Becoming an authoritative business in the insurance industry
  • Looking professional in the eyes of others

And much more.

Therefore, you need to provide valuable, informative content that helps users understand your services and showcases your expertise. Break down complex topics into digestible pieces and consider adding a blog or resources section to provide additional value via helpful articles.

If your potential customers have a certain problem, use content to give them answers. With proper answers, they'll trust you as a reputable source of information. Thus, you can grow as a trustworthy and credible business,

Just make sure you're using correct information and valuable information at that, otherwise, it could push away a potential customer and actually have the opposite effect by harming your reputation.

Add a Personal Touch

Users want to connect with real people, not faceless brands or corporate insurance agencies. They want personal insurance agents that can allow for human-to-human relationships.

Include photos of yourself and your insurance agents (your team), and create an "About Us" section to share your story and your values. Even small changes, like changing the form fill default text, can act as a subtle change that makes a big difference.

Include Trust-Building Features

I keep speaking about trust, and that's because it's so important, especially when it comes to insurance agent businesses.

Build trust with target customers by including features like client testimonials, video content, and case studies. These elements help demonstrate your credibility and expertise. If you're a family-owned business or have been around for many years, don't be afraid to tell people this!

Highlight Your Calls-to-Action

Guide users to take the next step, whether it's requesting a quote, contacting you, or signing up for your newsletter. Use clear, concise calls to action throughout your site to improve conversion rates.

Improve Mobile Responsiveness

With more people browsing on their phones than ever, it's crucial to ensure your insurance agency website is mobile-friendly. Make sure your site looks great and functions smoothly on all devices.

Develop Your Search Engine Optimization (SEO)

Visibility is key!

A few examples of how to optimize your insurance website for search engines include;

  • Using relevant keywords
  • Creating high-quality content
  • Ensuring your site speed and the page loading speed is fast
  • Include meta descriptions in your content

This will help your site rank higher in search engines and results pages, attracting more organic traffic.

And don't forget, if you're trying to work with customers in your local area, then you'll need to work on your local SEO, such as claiming your Google My Business profile and including location-based keywords throughout your content.

Use Social Media Integration

Make it easy for users to find and follow you on social media. Include prominent links to your social media profiles on your website and consider integrating social media feeds for a more dynamic experience.

Having a well-designed website that allows for easy social media connections will help drive more traffic to your website and ultimately will help generate leads.

Install a Live Chat or Chatbot

Enhance the user experience by offering live chat or chatbot functionality. This allows users to ask questions and receive quick answers, creating a more interactive and engaging browsing experience.

These are all the rage right now because people love being able to connect with businesses on their own times in their own time without having to wait, so make the most of it and see your conversions go through the roof!

Post Regular Updates

Keep your insurance agency website fresh and up-to-date by regularly adding new content, updating your services, and addressing any technical issues.

I personally recommend having dedicated services pages for all your insurance products, like a separate page for pet insurance, insurance terms, and so on, and then easy links, so people only have to read the information they're interested in.

This all shows users that you're an active and engaged professional, which helps build trust and credibility.

Monitor Your Analytics

Never make a random decision when it comes to improving your website. We live in the world of data, which means you can always see what works on your website, and what doesn't, by looking at the stats.

This means using analytics tools like Google Analytics to monitor the performance of your insurance website.

This is a great way to help you identify improvement areas and track your marketing efforts' effectiveness. Use the data to make informed decisions and continually refine your website strategy.


Now you're armed with these tips, tricks, and insights from the best insurance agent websites out there, you're ready to create your own kickass insurance website!

Remember, a great insurance website combines eye-catching design, user-friendly navigation, informative content, and trust-building features.

Keep refining and updating your site, and soon you'll have a thriving online presence that attracts clients and helps your business grow.

So, go on and show the world what you've got! πŸŒπŸš€

John Siciliano
WebsiteWebsite Creator
MagnetGrowth Marketer
Diamond on BlogContent Creator
I spend my time creating stuff online and documenting it to help others (and earn a living).