John Siciliano
Has affiliate links Published 5/27/2025 Updated 8/1/2026

363 Best Business Website Examples

I found the best business websites that grow your profits.

These sites prove credibility fast with bold service clarity, trust signals, and zero fluff. Whether you’re launching a Law Firm, Financial Advisor practice, or Business Consultant brand, here’s what works:

  • Lead with specific outcomes, not vague promises. Elliott HollandM&A advisory website with professional, high-end serif and sans-serif typography in dark navy and gold. "The Deal Advisor Who's Actually Done It" positions M&A expertise through proven metrics and authoritative copy that showcases real experience over polish. Capture the ConversationB2B marketing consultancy website — minimalist, editorial typewriter design in off-white and black. "You don't need better messaging. You need to stop making it up." ditches marketing fluff entirely for brutally honest messaging that challenges fake claims.
  • Use sophisticated color psychology to command authority. FLEX Legal ServicesBusiness law website — modern, minimalist design in dark grays, blacks, and orange. "Utah's Trusted Business Law Firm" pairs dark navy with gold accents for instant trust. IDA LegalLegal services website — professional, modern design in dark navy and gold. "Your Trusted Legal Partner" mirrors this with navy and gold serif headlines. Whisky Cask ClubLuxury whisky cask investment platform with premium serif typography and warm amber tones. "Whisky Cask Investments: 11.56% Tax-Free Return in 2024" deploys warm gold tones and luxe photography to signal premium expertise.
  • Simplify complex services with approachable design systems. Tempo AutomationBusiness process automation website — minimal, warm serif design in cream and black. "Your Process Automation Experts" transforms intimidating automation into friendly hand-drawn illustrations. Fairway SolutionsAccounting services website — clean, minimal, professional SaaS design in light blue and navy. "Simplified Accounting for Small Businesses" makes financial tools inviting through soft watercolor backdrops and clean centered layouts.

Browse the gallery below for more small business website inspiration.

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Design Data

The colors, fonts, and layout choices used across 363 business websites.

8px Button corner radius median across 125 sites
64.1px Headline size median across 132 sites
4 Navigation links median across 316 sites

Background color

How dark or light the page background is (background luminance).

  • White / near white 62% (225)
  • Black / near black 15.7% (57)
  • Light 10.2% (37)
  • Dark 6.9% (25)
  • Mid-tone 5.2% (19)

Accent color

The color of each site's primary button, measured from its code (accent hue family).

  • Black, white & gray 31.8% (110)
  • Amber / orange 25.1% (87)
  • Blue 12.7% (44)
  • Red 9.5% (33)
  • Teal / cyan 5.8% (20)
  • Green 5.5% (19)
  • Purple 3.8% (13)
  • Pink 3.2% (11)
  • Lime 2.6% (9)

Hero layout

How the top section arranges its headline and imagery.

  • Text left, image right 30.9% (76)
  • Text over a full-width image 23.2% (57)
  • Text above full-width media 20.3% (50)
  • Centered text 19.1% (47)
  • Image left, text right 3.7% (9)

Hero imagery

The kind of visual the top section leads with.

  • Photography 55.8% (201)
  • Illustration 15.8% (57)
  • No imagery 14.2% (51)
  • Product screenshot 10.3% (37)
  • 3D artwork 3.3% (12)

Button shape

Corner rounding on primary buttons (border radius relative to height).

  • Pill (fully rounded) 35.2% (44)
  • Square corners 34.4% (43)
  • Rounded corners 30.4% (38)

Font combination

How heading and body typefaces pair (serif vs. sans-serif).

  • All sans-serif 64.4% (85)
  • Serif headings, sans-serif body 31.1% (41)
  • All serif 4.5% (6)

Color intensity

How colorful the palette is, from black-and-white to bold color (saturation).

  • Soft, muted color 47.7% (173)
  • Black & white 40.5% (147)
  • Bold, vivid color 11.8% (43)

Dark mode support

Sites whose code adapts to the visitor's light/dark preference (prefers-color-scheme).

  • Yes 7.1% (11)
  • No 92.9% (145)

Most-used fonts

The typeface each site leads with, read from its live CSS.

  • Inter 5.3% (7)
  • Playfair Display 5.3% (7)
  • Montserrat 4.5% (6)
  • Poppins 3% (4)
  • proxima-nova 3% (4)

Percentages are the share of sites where each trait could be measured, with counts in parentheses. Last updated August 2026.


Best business website examples default to white, rarely to black

Across 363 business websites, 62% run near-white backgrounds against just 15.7% near-black, with light, dark, and mid-tone options splitting the remaining fraction into single digits. This is the clearest signal in the whole set: when people search for the best business website examples, they are mostly looking at white canvases, not moody dark themes. Catona ClimateClimate tech website — premium, editorial serif typography design in dark and cream. "Finance Is A Force Of Nature", Feather InsuranceInsurtech website — modern, flexible layout in calming purple and gray. "Honest, simple insurance.", and 2 AssistVirtual assistant services website — warm, professional, serif-based design in forest green and sage. "Supporting you to save time and achieve more" all build on white, and each pairs it with a black-and-white palette, reinforcing that neutral backgrounds and neutral color systems travel together in this niche. Dark mode support confirms the pattern from the other direction: only 7.1% of sites offer it at all, so AbacoConstruction finance website — clean, modern serif design in pastel mint, lavender, and green. "Bookkeeping for Construction Companies" and Johnson & DavisLaw firm website — traditional, professional serif typography design in navy and gray. "Over 100 years of legal excellence at your service." stand out as exceptions rather than proof of a growing trend.

Neutral and amber split the accent color job, everything else is a footnote

Neutral tones lead accent choices at 31.8%, with amber close behind at 25.1%. Together they account for roughly half of all sites, while blue (12.7%) and red (9.5%) trail well behind, and hues like purple, pink, and lime each sit under 4%. Sonia Smith CreativeWedding industry virtual assistant website — warm, feminine serif and script typography in cream, olive, and gold. "HoneyBook Pro + *Wedding Industry* Virtual Assistant team" uses amber buttons against a black-and-white palette, showing how amber typically works as a single warm accent dropped into an otherwise neutral system rather than as a full-color scheme. Nina Rosam LeeElegant, minimalist virtual assistant website with serif typography in black and rose pink. and AllClientsSaaS CRM website — clean, organized layout in green, purple, and cream. "Take the Stress Out of Contact Management" demonstrate how far outside that norm a site can go, using pink and lime respectively, but their rarity in the distribution is the point: bold hue choices read as deliberate outliers, not safe defaults. For niches like Accounting Websites or Financial Advisor Websites, where trust cues matter, this pull toward neutral-plus-one-accent is worth treating as the baseline to beat.

Muted and monochrome together outnumber vibrant more than three to one

Saturation profiles split 47.7% muted, 40.5% monochrome, and only 11.8% vibrant. That means nearly nine in ten business sites keep color intensity restrained, and vivid palettes like the one on Rick Austin Insurance AgentInsurance agent website — conservative, text-heavy serif design in olive, maroon, and gray. "Get the insurance coverage you want!", with its mid-tone background and lime buttons, are genuinely rare choices rather than a hidden mainstream. AGT CPAs & AdvisorsCPA firm website — modern, minimalist typography design in navy, teal, and white. "Certified Public Accountants & Advisors" and Oak Bay NotaryMinimal, elegant legal services website in warm cream and olive tones with serif and sans-serif typography. "Your neighbourhood notary" both sit in the muted camp, which tracks with what buyers expect from Insurance Agent Websites and Notary Websites: calm, credible, low-drama color work over anything loud.

Button shape is a three-way tie, so it stops being a differentiator

Pill, square, and rounded CTAs land at 35.2%, 34.4%, and 30.4% respectively, a spread tight enough that no shape can be called the standard. The median corner radius across all sites is just 8px, meaning even “rounded” buttons in this niche stay closer to square than to fully pilled. Albertson & DavidsonCalifornia trust and probate litigation law firm website — modern, professional typography design in blue and gray. "We Restore Your Dignity as a California Trust and Will Beneficiary" and My Finance StudioFinancial services website — modern, editorial serif design in dark olive, chartreuse, and cream. "Revolutionizing Bookkeeping for the Modern Business" both use pill buttons, while Oak Bay NotaryMinimal, elegant legal services website in warm cream and olive tones with serif and sans-serif typography. "Your neighbourhood notary" and Young Mobile NotaryMobile notary website - clean, minimal design in bright cyan and black. "Mobile Notary Public in Maricopa County, AZ" use square, and both groups look equally at home. Anyone building for Law Firm Websites or Business Consultant Websites can treat button shape as a free stylistic choice rather than a convention to follow.

Sans-serif typography and photography dominate, but not by unanimous vote

Sans body text appears on 93.3% of sites, and sans+sans font pairings cover 72.7%, making Feather InsuranceInsurtech website — modern, flexible layout in calming purple and gray. "Honest, simple insurance." and Warm WelcomeWarm, welcoming SaaS website — clean, minimal serif typography design in coral, blue, and gray. "The best way to communicate with your clients", both set in sans throughout, far more representative than the serif-headed My Finance StudioFinancial services website — modern, editorial serif design in dark olive, chartreuse, and cream. "Revolutionizing Bookkeeping for the Modern Business" or Rick Austin Insurance AgentInsurance agent website — conservative, text-heavy serif design in olive, maroon, and gray. "Get the insurance coverage you want!". Hero imagery follows a similar but less lopsided pattern: photography leads at 54.2%, while illustration (16.3%) and product mockups (9.3%) fill out real minority shares, and 17.4% of sites skip hero media entirely, as MSL VenturesDigital growth venture studio website — clean minimal serif and sans-serif design in light beige and dark green. "A Venture Studio for Digital Growth" does with its text-only opener. For service-driven fields like IT Services Websites, Copywriter Websites, and Virtual Assistant Websites, photography is the safe default, but the double-digit share of illustration and no-media heroes shows there’s real room to break from it.