21 Best Framer Beauty Website Examples

John Siciliano
Has affiliate links Published 5/27/2025 Updated 8/16/2026

Beauty sites look simple until you try to build one. The product is a person’s face or hair, and the homepage has to sell the result without competing with it. Across the best Framer beauty websites, the pattern Claude flagged is clear: the headline sits on top, the photo drops below it. That split gives the words room to land and lets the image carry the proof on its own. Compare the layouts below, and notice how Framer spa websites and Framer salon sites handle that same trade-off differently.

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Design Data

The colors, fonts, and layout choices used across 21 Framer beauty websites.

Background color

How dark or light the page background is (background luminance).

  • White / near white 57.1% (12)
  • Light 23.8% (5)
  • Black / near black 14.3% (3)
  • Dark 4.8% (1)

Hero layout

How the top section arranges its headline and imagery.

  • Text above full-width media 40% (8)
  • Text left, image right 35% (7)
  • Text over a full-width image 15% (3)
  • Centered text 10% (2)

Hero imagery

The kind of visual the top section leads with.

  • Photography 90.5% (19)
  • Product screenshot 9.5% (2)

Color intensity

How colorful the palette is, from black-and-white to bold color (saturation).

  • Soft, muted color 52.4% (11)
  • Black & white 38.1% (8)
  • Bold, vivid color 9.5% (2)

Percentages are the share of sites where each trait could be measured, with counts in parentheses. Last updated August 2026.

Best Framer beauty website examples stack copy above the fold, not beside it

Among the best Framer beauty website examples, 40% of sites stack their headline copy above the hero visual, against 17% across the wider gallery. That is eight of the twenty sites measured for hero layout, well ahead of the split-copy-left arrangement that lands at 35%. Beauty brands on Framer favor a vertical read: statement line, then the face or product below it, rather than the two-column split common elsewhere. Jessy O’Dwyer and Southern SassBeauty salon website — feminine, sassy serif and sans-serif design in soft pink and brown. "Your hair and nails called. They want some sass." both build around this stacked rhythm, letting a single serif headline sit above a full-width photograph rather than competing with it for horizontal space.

Photography carries the hero almost without exception

Photo-led heroes appear on 90.5% of these sites, compared with 64.1% gallery-wide. Only two sites, both using a product mockup instead, break from this. Beauty is a visual-trust category: a face, skin texture, or styled product does more persuasive work than illustration or abstract graphics. Dapop CosmeticsCruelty-free cosmetics website — soft, feminine pastel design in warm coral and pink. "dapop." and Curl StudioHair salon website — modern, minimal, feminine design in coral and gray. "Crafted with Care, Styled with Passion." both lean on close, styled photography as the entire hero argument, while Bloom Skin AIBeauty tech website — clean, modern serif design in warm coral, navy, and white. "AI-powered app for real skin results" is the rare counterexample, opening on a product screenshot instead of a face. Anyone building in this space, whether for Framer Beauty Salon Websites or Framer Beauty Products Websites, should treat a strong photo asset as a prerequisite, not a nice-to-have.

Light backgrounds show up nearly twice as often here as elsewhere

Light backgrounds (distinct from pure near-white) register at 23.8% here, versus 11.3% across the gallery, five sites in total. Paired with near-white at 57.1%, this means roughly four in five of these sites sit somewhere on the pale end of the spectrum, but the softer, warmer light tone is a genuine niche signature rather than a rounding effect. Jessy O’Dwyer, Centrum StylizacjiBeauty/cosmetology center website — minimalist, warm, elegant serif design in beige, brown, and cream. "Odkryj swoją naturalną urodę", and Southern SassBeauty salon website — feminine, sassy serif and sans-serif design in soft pink and brown. "Your hair and nails called. They want some sass." all use this warmer light base instead of stark white, giving skin and product tones a gentler stage than pure white would. That restraint carries into typography too: sans-serif body text runs at 100%, even where headings turn serif, as in Novu WellnessIntegrative wellness and aesthetics website — clean, organic, luxury editorial design in warm cream and deep forest green. "Welcome to Novu Wellness & Aesthetics — where personal care meets modern healing" and Pretty in InkElegant, feminine permanent makeup studio website in maroon, pink, and teal. "Buffalo's *Premier* Permanent Makeup Studio".

Muted palettes outnumber true monochrome

Muted color schemes lead at 52.4%, ahead of monochrome black-and-white at 38.1%, with vivid palettes trailing at 9.5%. The gap between muted and monochrome is real but not wide, eleven sites against eight, so this reads as two co-equal default modes rather than one dominant style. Skin EngineeringBeauty clinic website — organic luxury, botanical-inspired serif typography design in sage green, copper, and cream. "Glow Like Never Before" and Ani’s Beauty both use muted tones to keep focus on product and skin, while Inked SocietyMoody, professional tattoo studio website with bold serif typography and golden accents. "INKED SOCIETY" and Carma Hair BarPremium barbershop website — dark, moody, typographic design in black and gold. "STYLE AND TRADITION IN EVERY HAIRCUT" commit fully to black-and-white, a choice that also turns up frequently among Framer Barber Websites and Framer Tattoo Websites. Vivid color, seen only in Dapop CosmeticsCruelty-free cosmetics website — soft, feminine pastel design in warm coral and pink. "dapop." and OpalyaSerene, elegant massage and spa website with warm amber and cream tones, rounded shapes, and serif typography. "Your Body *Deserves This*", stays a minority move even among sites willing to experiment, a pattern worth noting for anyone comparing against Framer Spa Websites before locking in a palette.