298 Best Beauty Website Examples
Someone lands on a beauty site to answer one question: can this person make me look better? Across the best beauty websites, dark backgrounds are almost nowhere, a pattern I confirmed by running every site here through Claude. Light, warm pages dominate, letting the photography do the convincing. Start with a real photo of your work on a bright background. Then look through the Beauty Salon and Spa examples here to see how the best ones frame it.
Category
Platform
Style
Mimic this
This beauty services site leads with a full-bleed portrait and positions credentials—"14 years," "40 hands-on training sessions," "5000 international students"—as proof of expertise.
Mimic this
This permanent makeup studio site pairs a two-column hero with a maroon pill badge eyebrow and positions "Premier" in italic serif within the H1.
Mimic this
This luxury hair salon site mixes serif italic with uppercase sans-serif in its value proposition to distinguish color specialties: "COLOUR," "BLONDES," "COPPERS," "BRUNETTES."
Mimic this
This cosmetics clinic site uses a sage-green diamond pattern backdrop with overlaid serif typography and circular hero imagery featuring botanical leaf details.
Mimic this
This beauty salon site opens with a strikethrough word—"Your hair and nails called. They want some sass"—and frames services with pampas grass botanical borders.
Mimic this
This tattoo artist portfolio alternates black and light sections, using purple accent text for style tags and a horizontal scrolling category ticker that repeats the artist's name.
Mimic this
This hair care brand site splits its hero headline into sans-serif and italic serif, with "here." pivoting to maroon to sell "Healthy hair starts here."
Mimic this
This salon site leads with "Crafted with Care, Styled with Passion" and uses tilted client photos with white borders arranged in a fanned layout.
Mimic this
This spa site emphasizes relaxation through pill-shaped image galleries and italicized serif headlines like "Deserves This" and "Your Serenity."
Mimic this
This tattoo studio site uses a dark background with golden accents and displays press logos alongside customer reviews to establish local credibility.
Mimic this
This barbershop site layers gold links and stat callouts against dark moody interior photography with "STYLE AND TRADITION IN EVERY HAIRCUT" as its centered hero.
Mimic this
This luxury spa site uses gold italic serif for accent words—"Reimagined" and "Location"—paired with maroon buttons and spa still-life hero imagery.
Mimic this
This teeth whitening e-commerce site uses a dark background with bright green accents and stacks benefit icons, urgency countdowns, and multi-pack selectors beside lifestyle product photography.
Mimic this
This skincare clinic site pairs serif branding with service cards that list pricing as left-aligned labels with right-aligned costs.
Mimic this
This spa website pairs clinical credibility with luxury aesthetics through overlapping before-after image compositions and a forest-green color system anchoring the layout.
Mimic this
This barbershop site pairs serif italic headlines with red accents and prices prefixed by scissors icons throughout the services grid.
Mimic this
This cosmetics site leads with "Makeup that feels like you, only better" over a two-column hero pairing serif headlines with product bottles on warm beige.
Mimic this
This hair salon site leads with "Curly Hair Specialist in North Leeds" and uses overlapping client photos with embedded testimonial cards to establish expertise.
Mimic this
This medical aesthetics clinic site introduces the prescriber with a portrait photo and handwritten signature, positioning Jane's 30 years nursing experience as the treatment guarantee.
Mimic this
Barbershop Nalino
This barbershop site frames the space as a gentleman's retreat with warm amber accents against near-black backgrounds and serif headings like "Ein echter Gentleman schweigt und genießt."
Mimic this
This spa studio site uses a warm cream-and-green palette with serif headings and displays a 5.0 rating plus service count as hero stats.
Mimic this
This luxury spa site sells 24/7 wellness with gold accents on dark charcoal, repeating the Google 5-star rating across hero and about sections.
Mimic this
This barbershop site pairs a hero image of scissors mid-cut with "Traditional Cuts, Modern Style" where only "Modern Style" shifts to gold italic script.
Mimic this
This longevity supplement site anchors trust with "100 day risk-free trial" and "17 Human Trials on NMN" alongside product imagery showing powder and containers on geometric platforms.
Mimic this
This skincare site opens with a black banner declaring "Because nothing else works" and arranges products in a three-column grid with angled bottle photography and 5-star ratings.
Mimic this
This clean beauty DTC site uses "DETOX YOUR ROUTINE®" as its product section headline and anchors trust with diverse women holding products in the hero.
Mimic this
This skincare site uses mixed serif typography—"Science-backed" and "Hydration" and "in every spritz" in different weights—to break up the hero headline.
Mimic this
This beauty salon site leads with a team photo of six staff members and anchors trust through "Where beauty meets artistry" messaging.
Mimic this
This supplement landing page uses "17 sacred Appalachian ingredients" as its hero claim and pairs product photography with ingredient collages instead of lifestyle imagery.
Mimic this
This luxury hair salon site anchors its hero with a full-bleed portrait of braided work and repeats "Luxury Style **Braids**" with only the keyword in gold.
Design Data
The colors, fonts, and layout choices used across 298 beauty websites.
Background color
How dark or light the page background is (background luminance).
- White / near white 59.7% (178)
- Light 14.4% (43)
- Black / near black 10.7% (32)
- Mid-tone 8.7% (26)
- Dark 6.4% (19)
Accent color
The color of each site's primary button, measured from its code (accent hue family).
- Black, white & gray 38.4% (104)
- Amber / orange 27.3% (74)
- Red 12.5% (34)
- Pink 7% (19)
- Blue 5.2% (14)
- Green 3.3% (9)
- Teal / cyan 3.3% (9)
- Lime 1.8% (5)
- Purple 1.1% (3)
Hero layout
How the top section arranges its headline and imagery.
- Text over a full-width image 44.2% (103)
- Text left, image right 34.8% (81)
- Text above full-width media 9.9% (23)
- Asymmetric 4.7% (11)
- Centered text 3.4% (8)
Hero imagery
The kind of visual the top section leads with.
- Photography 87.9% (262)
- Product screenshot 5.4% (16)
- No imagery 3.4% (10)
- Illustration 2% (6)
- Video 0.7% (2)
Button shape
Corner rounding on primary buttons (border radius relative to height).
- Square corners 36.4% (32)
- Rounded corners 35.2% (31)
- Pill (fully rounded) 28.4% (25)
Font combination
How heading and body typefaces pair (serif vs. sans-serif).
- All sans-serif 58.9% (53)
- Serif headings, sans-serif body 36.7% (33)
- All serif 3.3% (3)
- Monospace 1.1% (1)
Color intensity
How colorful the palette is, from black-and-white to bold color (saturation).
- Soft, muted color 61.4% (183)
- Black & white 25.8% (77)
- Bold, vivid color 12.8% (38)
Dark mode support
Sites whose code adapts to the visitor's light/dark preference (prefers-color-scheme).
- Yes 2.8% (3)
- No 97.2% (104)
Most-used fonts
The typeface each site leads with, read from its live CSS.
- Playfair Display 12.2% (11)
- Poppins 3.3% (3)
- Inter 3.3% (3)
- Montserrat 2.2% (2)
- Helvetica Neue 2.2% (2)
Percentages are the share of sites where each trait could be measured, with counts in parentheses. Last updated August 2026.
Best beauty website examples skip illustration for real photography
Across the best beauty website examples in this gallery, hero media leans overwhelmingly toward photography: 87.9% of measured sites use a photo-led hero, against 64.1% gallery-wide. This is a category built on skin, hair, and treatment results, so a camera does the persuasive work that illustration or 3D renders can’t. Demi Muse Artistry
, Coalport Skin Clinic
, and Jodi Mello Esthetician
all open with photography, and the pattern holds whether the site sells a facial, a skincare line, or a tattoo sleeve. Anyone designing in this space, or in adjacent ones like Beauty Salon Websites or Spa Websites, should treat a strong photo library as a prerequisite, not a nice-to-have.
Centered hero layouts nearly disappear
Only 3.4% of measured heroes here use a centered layout, well below the 13% seen across the full gallery. Beauty sites favor asymmetry instead: full-bleed overlays take 44.2% and split copy-left layouts take 34.8%, together accounting for the overwhelming majority of measured heroes. That imbalance reflects how these sites work: a face or product shot fills the frame while a short headline and button sit off to one side, rather than everything stacking in the middle. Confidence by Kirsten
and Danielle Geary
both show this split arrangement, letting the photo carry visual weight while copy stays compact and legible.
Near-black backgrounds are rare, and dark mode barely exists
Near-black backgrounds appear on 10.7% of sites here, down from 18.1% across the gallery, and dark mode support is nearly absent at 2.8%. Beauty and skincare brands want their photography read against clean, bright surfaces, not moody ones, which pushes background luminance toward near-white territory at 59.7%. Coalport Skin Clinic and MDHair
both sit on white backgrounds with muted palettes, a combination that keeps focus on product and skin tone rather than the interface itself. The few dark exceptions, like Ship to Shore Tattoo Studio
and Snake and Tiger
, cluster in tattoo-adjacent studios, a pattern worth studying separately on Tattoo Websites rather than treated as typical of beauty design.
Buttons split three ways with no clear winner
Button shape is nearly tied: square at 36.4%, rounded at 35.2%, and pill at 28.4%. No single shape dominates, which means the choice comes down to brand tone rather than category convention. ElectriK Needle
and Classic Tattoo
use square buttons for a clinical, precise feel, while Uhna
and Holistic Skin by Jen
choose pill shapes for something softer. Builders working across Beauty Products Websites or Barber Websites can treat button radius as an open design decision, not one dictated by the niche.