89 Best Shopify Beauty Website Examples

John Siciliano
Has affiliate links Published 5/27/2025 Updated 8/16/2026

Someone lands on a beauty site to see if a product can fix their skin, their hair, their routine. I ran the best Shopify beauty websites through Claude. The dominant layout puts text on the left and a product photo on the right, far more often than other categories. Most skip dark or busy backgrounds entirely and open on plain white. Compare the examples below to see how that split keeps the product front and center. Then try it on your own Shopify beauty product stores.

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Design Data

The colors, fonts, and layout choices used across 89 Shopify beauty websites.

10px Button corner radius median across 22 sites
32px Headline size median across 21 sites
5 Navigation links median across 85 sites

Background color

How dark or light the page background is (background luminance).

  • White / near white 79.8% (71)
  • Light 13.5% (12)
  • Mid-tone 2.2% (2)
  • Black / near black 2.2% (2)
  • Dark 2.2% (2)

Accent color

The color of each site's primary button, measured from its code (accent hue family).

  • Black, white & gray 40.7% (35)
  • Amber / orange 18.6% (16)
  • Red 11.6% (10)
  • Blue 9.3% (8)
  • Pink 7% (6)
  • Teal / cyan 5.8% (5)
  • Green 3.5% (3)
  • Purple 2.3% (2)
  • Lime 1.2% (1)

Hero layout

How the top section arranges its headline and imagery.

  • Text left, image right 44.9% (35)
  • Text over a full-width image 42.3% (33)
  • Text above full-width media 6.4% (5)
  • Asymmetric 3.8% (3)
  • Image left, text right 2.6% (2)

Hero imagery

The kind of visual the top section leads with.

  • Photography 85.4% (76)
  • Product screenshot 11.2% (10)
  • Video 1.1% (1)
  • 3D artwork 1.1% (1)
  • No imagery 1.1% (1)

Button shape

Corner rounding on primary buttons (border radius relative to height).

  • Pill (fully rounded) 36.4% (8)
  • Square corners 36.4% (8)
  • Rounded corners 27.3% (6)

Font combination

How heading and body typefaces pair (serif vs. sans-serif).

  • All sans-serif 71.4% (15)
  • Serif headings, sans-serif body 23.8% (5)
  • Monospace 4.8% (1)

Color intensity

How colorful the palette is, from black-and-white to bold color (saturation).

  • Soft, muted color 67.4% (60)
  • Bold, vivid color 20.2% (18)
  • Black & white 12.4% (11)

Dark mode support

Sites whose code adapts to the visitor's light/dark preference (prefers-color-scheme).

  • Yes 4.2% (1)
  • No 95.8% (23)

Most-used fonts

The typeface each site leads with, read from its live CSS.

  • Poppins 9.5% (2)
  • Inter 9.5% (2)
  • Raleway-Regular 4.8% (1)
  • Valky 4.8% (1)
  • Jost 4.8% (1)

Percentages are the share of sites where each trait could be measured, with counts in parentheses. Last updated August 2026.

Best Shopify beauty website examples default to near-white, not just light, backgrounds

Near-white backgrounds cover 79.8% of Shopify beauty sites measured here, against 56% across the wider gallery. That’s a wide enough gap to call it the default rather than a preference. Beauty brands are selling skin, hair, and product texture, and a near-white canvas lets photography carry the color story instead of competing with a tinted page. Rockwell RazorsPremium men's grooming website with sleek, serif-driven design in light blue and black. "DESIGNED FOR COMFORT. BUILT FOR LIFE.", Absolute BasicsHolistic Indian DTC skincare website with clean, minimal typography design in white, black, and purple. "Stop hiding your skin. Start healing it", and Aarde SkinClean, natural skincare e-commerce website with earthy, spa-luxe serif typography in dark green and cream. "PURE. HONEST. EARTH-LOVING SKINCARE." all run on white, and none of them lean on a colored backdrop to signal brand personality. Only a handful of sites drift into mid-tone or dark territory, like KreteNatural skincare e-commerce website — clean, editorial serif typography in forest green and beige. "Get What You Want", which makes that choice conspicuous rather than routine.

Photography carries the hero almost everywhere

Photo-led heroes appear on 85.4% of these sites, well above the 64.1% seen gallery-wide. Product mockups and video are minor players by comparison. This tracks with how beauty converts: shoppers want to see the lash, the razor, the skin result, before they read a headline. House of LashesPremium false eyelash brand website — luxurious, feminine serif typography design in cream, brown, and gold. "Get HOL-iday Ready", Kripa Cosmetics AustraliaClean beauty e-commerce website — natural luxury serif design in olive and gold. "Nature infused Make-up and skincare.", and LavidoNatural skincare e-commerce website — clean, clinical yet natural design in teal, pink, and gray. "Proven by Research, Loved by Skin" all open with photography rather than illustration or abstract graphics, and even brands with a more clinical bent, like Civant Skin CarePremium skincare website with clean, minimal serif typography in navy and teal. "Meladerm® The #1 dark spot corrector for uneven skin tone." and AgemateLongevity supplement DTC website — clean, premium serif typographic design in dark navy, lavender, and white. "Your Daily Longevity Blend", are the outliers for choosing product-screenshot heroes instead.

Split hero layouts beat full-bleed overlays here, reversing the gallery norm

Split copy-left heroes show up on 44.9% of measured sites, nearly double the 24.6% rate across the whole gallery, and they now edge out full-bleed overlay heroes (42.3%) rather than trailing behind them. That’s a meaningful shift in how beauty brands structure the first screen: copy anchored left, image anchored right, rather than text stacked over a full-width photo. It gives room for a clear value proposition next to the product shot without sacrificing legibility. Builders moving between sub-niches will notice this most when comparing Shopify Beauty Products Websites to something like Shopify Barber Websites or Shopify Tattoo Websites, where full-bleed imagery tends to dominate more heavily.

Black-and-white buttons still outrank every color trend

Neutral accents lead the palette at 40.7%, with amber a distant second at 18.6%. Button color follows the same pattern: EZtapeHealth & wellness e-commerce website — clean, minimal design in dark navy, sage, and off-white. "Boost Sleep, Health, and Looks with EZtape", MD GlamPremium skincare website — clean, feminine medical-luxury design in salmon and white. "See Results in Weeks", PluxyDTC beauty device website — sleek, modern typographic design in deep purple and lavender. "And hello impossibly smooth skin.", and GRAESPremium skincare website with minimalist, editorial typography design in warm beige and black. "Fewer steps. Better skin." all use black or white buttons rather than a brand hue. Even where color appears, as with UhnaIntimate wellness e-commerce website — clean, modern typographic design in pastel lavender and pink. "Nuestros Best Sellers"’s pink or VozaraDTC skincare website — feminine, clean, millennial pink design in warm tones. "Smoother, Firmer, Healthier Skin in Less Than 12 Weeks"’s red, it stays inside a muted saturation profile, which covers 67.4% of sites. Anyone building for Shopify Beauty Salon Websites or Shopify Spa Websites can lean on neutral CTAs without looking generic. It’s the category norm.