91 Best Squarespace Beauty Website Examples
I found the best Squarespace beauty websites that boost your bookings!
These sites nail the intersection of Squarespace’s visual polish and beauty industry conversion needs. Here’s what separates winners from wannabes:
- Lead with bold brand positioning. Squarespace barber sites like BarberSmiths
and DE BARBIER
use full-width hero imagery with striking typography to establish instant credibility. Your headline should scream specificity, not generic “Welcome.” - Strip away navigation clutter. Balanced Beauty
and Bare Skin + Body
prove minimalist layouts convert. Squarespace esthetician websites work best with streamlined horizontal nav and centered CTAs that remove booking friction. - Build trust through color psychology. Squarespace spa sites like Āhua Skin Co
and Flores Aesthetics
leverage neutral earth tones and soft pastels to create calming, luxurious atmospheres that whisper expertise before visitors read a word.
Ready to see these Squarespace beauty design examples in action?
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This organic skincare site uses dark chocolate backgrounds with warm tallow product photography and an accordion FAQ structured around ingredient sourcing claims.
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This tattoo artist portfolio uses a full-bleed hero photograph and continuous scrolling "AKROE TATTOOS" marquee to establish studio authority.
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This medical spa site italicizes key phrases like "easy-to-access" and "balance" within serif headings to emphasize core messaging without changing typeface.
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This barbershop site opens with "Quality cuts. No bullshit." and introduces team members with gold-bordered portraits against near-black.
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This aesthetics clinic site sells premium treatments through a black-and-white photo collage hero and the tagline "Unveil your balanced beauty today."
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This med-spa site uses italic emphasis on emotional keywords—"*balance*," "*definitely*"—paired with a quiz-driven announcement bar and cinematic fashion photography.
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This medspa site uses diagonal gold marquee ribbons and tilted polaroid-style treatment photos to create editorial luxury positioning.
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This cosmetic medicine site anchors its value proposition in a headline—"Ethical aesthetics that elevate what's naturally yours"—paired with a burgundy and cream palette that avoids clinical coldness.
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This permanent makeup studio site pairs moody close-up procedure photography with yellow-green nav labels and a burnt-orange booking announcement bar.
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This salon site uses lowercase serif headings, a scrolling "WNTOWN vibes ★ with DOWNTOWN vibes ★" ticker, and "YOUR HAIRCRUSH BELONGS HERE" with "HAIRCRUSH" in red.
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This barbershop site enforces its cash-only, appointment-only model through prominent policy statements and disables phone booking entirely.
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This body sugaring service site leads with italic serif headlines in mustard gold and emphasizes "certified" expertise and "thousands" of satisfied clients with underlined text.
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This barbershop site layers gothic blackletter headings with yellow script overlays saying "telling you about," positioning affordable cuts through a premium, word-of-mouth aesthetic.
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This med spa site sells inclusivity with "Your Skin is Badass" as headline and underlined key words throughout body copy.
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This esthetician studio site uses a two-column hero split—black-and-white photo opposite serif headline and "CLINICAL SKINCARE STUDIO" positioning.
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This aesthetics practice site uses a scrolling marquee ticker to list services and positions the founder's 12-year credential as an underlined text link within body copy.
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This aesthetics clinic site leads with tight close-ups of diverse women's faces, then repeats "Flores Aesthetics" in an infinite serif scroll banner.
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This med spa site layers oversized serif watermark text ("ICALLY, BEAUTIFUL") behind a two-column layout with rotated image collages and geometric photo crops.
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This microblading studio site leads with a full-width image grid showing close-up procedure and result photos, then uses a gold accent on "HOME" in the navigation.
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This French skincare site headlines its value proposition with "concise, concentrated, made in France" and sells products by ingredient counts rather than benefits.
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This private label skincare manufacturer uses overhead flat-lay photography of raw ingredients in bowls to establish artisanal credibility.
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This Paris hair salon site uses a pink hero with serif italic typography and a lime-green marquee banner reading "Cute recrute !" to announce hiring.
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This nail artist portfolio uses overlapping editorial photography with "More is more" in italic lavender serif, layered across scattered images of decorated nails and gemstone face art.
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This luxury handbag brand site organizes colorway variations in a three-column grid with minimal borders, showing each bag held against natural foliage.
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This clean beauty e-commerce site leads with "NO PETROLATUM, NO SLS & SULFATES, NO MINERAL OILS" in a six-cell grid rather than listing what's inside.
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This therapeutic fragrance DTC site uses a full-bleed asymmetric image grid with earth-tone candles, incense, and perfume positioned against warm studio and natural lighting.
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This natural beauty e-commerce site uses serif headings, uppercase letter-spaced navigation, and ghost buttons paired with product photography on neutral backgrounds.
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This nail care e-commerce site uses starburst shapes and seasonal flavor names ("Candy Cane," "Lebkuchen") to position affordable butters as festive limited editions.
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womxn LAB
This biotech brand site anchors its hero with a woman's arm wearing a branded compression sleeve against a lavender-to-pink gradient, pairing product photography with editorial typography.
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This medical aesthetics site sells confidence through mixed serif typography—italic "joy" in copy, bold "CONFIDENT" in the hero—paired with a hot pink ticker listing services.
Design Data
The colors, fonts, and layout choices used across 91 Squarespace beauty websites.
Background color
How dark or light the page background is (background luminance).
- White / near white 38.5% (35)
- Light 23.1% (21)
- Mid-tone 17.6% (16)
- Dark 13.2% (12)
- Black / near black 7.7% (7)
Accent color
The color of each site's primary button, measured from its code (accent hue family).
- Black, white & gray 38.2% (29)
- Amber / orange 32.9% (25)
- Red 10.5% (8)
- Pink 9.2% (7)
- Lime 2.6% (2)
- Teal / cyan 2.6% (2)
- Green 2.6% (2)
- Blue 1.3% (1)
Hero imagery
The kind of visual the top section leads with.
- Photography 82% (73)
- No imagery 10.1% (9)
- Illustration 5.6% (5)
- Product screenshot 1.1% (1)
- Video 1.1% (1)
Button shape
Corner rounding on primary buttons (border radius relative to height).
- Square corners 48% (12)
- Pill (fully rounded) 32% (8)
- Rounded corners 20% (5)
Font combination
How heading and body typefaces pair (serif vs. sans-serif).
- All sans-serif 69.6% (16)
- Serif headings, sans-serif body 30.4% (7)
Color intensity
How colorful the palette is, from black-and-white to bold color (saturation).
- Soft, muted color 57.1% (52)
- Black & white 27.5% (25)
- Bold, vivid color 15.4% (14)
Dark mode support
Sites whose code adapts to the visitor's light/dark preference (prefers-color-scheme).
- Yes 0% (0)
- No 100% (31)
Most-used fonts
The typeface each site leads with, read from its live CSS.
- Playfair Display 8.7% (2)
- Helvetica Neue 8.7% (2)
- proxima-nova 8.7% (2)
- veryvoguedisplay 4.3% (1)
- Newsreader 4.3% (1)
Percentages are the share of sites where each trait could be measured, with counts in parentheses. Last updated July 2026.
The best Squarespace beauty website examples favor bright, not black
Among the 91 Squarespace beauty websites in this collection, 38.5% sit in the near-white luminance bucket and another 23.1% land in the light range, meaning a majority run pale from top to bottom. Dark and near-black backgrounds combine for only 13.2% and 7.7% respectively. That leaves plenty of room for pale, skin-forward palettes to read as the norm rather than a bold choice. Jessi Cramer Tattoo Artist
and Old Rose Tattoo
both use white backgrounds, and even in a category as ink-heavy as tattoo work, brightness wins over moody black. Anyone browsing Squarespace Tattoo Websites will see the same pattern hold outside straight beauty.
Neutral and amber trade the lead, nothing else comes close
Accent color splits almost evenly between neutral at 38.2% and amber at 32.9%, a real tie once the counts (29 sites versus 25) are considered. Everything past that drops fast: red at 10.5%, pink at 9.2%, and lime, teal, green, and blue each barely registering. This is a category built on black-and-white restraint or warm amber undertones, not color experimentation. The Healing Place
and Danielle Geary
both lean into amber buttons, while Sky I3
and Jessi Cramer Tattoo Artist stick to black-and-white systems entirely. Builders eyeing Squarespace Esthetician Websites or Squarespace Spa Websites can treat amber and neutral as the two safe defaults, with anything more saturated a deliberate outlier.
Muted color rules over vibrant, and monochrome outpaces both extremes combined almost
Saturation profile puts muted at 57.1%, monochrome at 27.5%, and vibrant at just 15.4%. Together muted and monochrome account for the overwhelming share of these sites, which tracks with a niche where skin tones and calm interiors need to look believable in photography. Bare Skin Aesthetics
and Holistic Skin by Jen
both sit squarely in muted territory, while Confidence by Kirsten
is one of the rarer vivid-palette exceptions. The same restraint shows up next door in Squarespace Beauty Salon Websites, where photography carries the color instead of the UI.
Square buttons and photo heroes are the default toolkit
Square CTAs lead at 48%, with pill at 32% and rounded at 20%, and hero media is dominated by photography at 82%. Text-only and illustrated heroes exist but stay rare. DC Krew Hair
and Flores Aesthetics both pair pill buttons with photography-led heroes, while Classic Tattoo
and Bare Skin Aesthetics show the square-button, photo-hero combination that most closely matches the median. None of the 91 sites offer dark mode support, reinforcing that this niche builds one bright, photo-first experience rather than a toggleable alternative, a pattern worth checking against Squarespace Barber Websites and Squarespace Beauty Products Websites for anyone building a full-brand system.