91 Best Squarespace Beauty Website Examples

John Siciliano
Has affiliate links Published 5/27/2025 Updated 8/16/2026

Squarespace gives you gorgeous templates out of the box, but beauty sites built on it end up looking oddly similar. So I ran the best Squarespace beauty websites through Claude, and the standout pattern is serif body text. Not just in headings, but in paragraphs and descriptions, far more than any other category in the gallery. Once you notice the serifs, look at how each site pairs them with its photography and color choices. The examples below show how Squarespace barber sites and med spas split that same decision differently.

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Design Data

The colors, fonts, and layout choices used across 91 Squarespace beauty websites.

6.4px Button corner radius median across 25 sites
64px Headline size median across 23 sites
5 Navigation links median across 88 sites

Background color

How dark or light the page background is (background luminance).

  • White / near white 38.5% (35)
  • Light 23.1% (21)
  • Mid-tone 17.6% (16)
  • Dark 13.2% (12)
  • Black / near black 7.7% (7)

Accent color

The color of each site's primary button, measured from its code (accent hue family).

  • Black, white & gray 38.2% (29)
  • Amber / orange 32.9% (25)
  • Red 10.5% (8)
  • Pink 9.2% (7)
  • Lime 2.6% (2)
  • Teal / cyan 2.6% (2)
  • Green 2.6% (2)
  • Blue 1.3% (1)

Hero layout

How the top section arranges its headline and imagery.

  • Text over a full-width image 60% (30)
  • Text above full-width media 12% (6)
  • Text left, image right 10% (5)
  • Centered text 8% (4)
  • Asymmetric 8% (4)

Hero imagery

The kind of visual the top section leads with.

  • Photography 87.9% (80)
  • No imagery 5.5% (5)
  • Illustration 5.5% (5)
  • Video 1.1% (1)

Button shape

Corner rounding on primary buttons (border radius relative to height).

  • Square corners 48% (12)
  • Pill (fully rounded) 32% (8)
  • Rounded corners 20% (5)

Font combination

How heading and body typefaces pair (serif vs. sans-serif).

  • All sans-serif 69.6% (16)
  • Serif headings, sans-serif body 30.4% (7)

Color intensity

How colorful the palette is, from black-and-white to bold color (saturation).

  • Soft, muted color 57.1% (52)
  • Black & white 27.5% (25)
  • Bold, vivid color 15.4% (14)

Dark mode support

Sites whose code adapts to the visitor's light/dark preference (prefers-color-scheme).

  • Yes 0% (0)
  • No 100% (31)

Most-used fonts

The typeface each site leads with, read from its live CSS.

  • Playfair Display 8.7% (2)
  • Helvetica Neue 8.7% (2)
  • proxima-nova 8.7% (2)
  • veryvoguedisplay 4.3% (1)
  • Newsreader 4.3% (1)

Percentages are the share of sites where each trait could be measured, with counts in parentheses. Last updated August 2026.

Best Squarespace beauty website examples lean almost entirely on photography

Across the best Squarespace beauty website examples, 87.9% of sites build their hero around a photograph, compared with 64.1% across the gallery as a whole. Skin, hands, tools, and treatment rooms do the selling before a single word of copy loads. That’s a wide enough gap to call this the defining trait of the category: beauty is a visual trust business, and clients want to see the work and the space before they book. Intrinsic Beauty Med SpaMedical aesthetics website — luxurious, editorial serif design in dark brown, dusty mauve, and cream. "YOUR PREMIER DESTINATION FOR MEDICAL AESTHETICS", ElectriK NeedleTattoo parlor website — clean, minimal typography design in white, black, and teal. "ELECTRIK NEEDLE TATTOO", and Bad Wave BrowsMoody, tattoo-inspired permanent makeup studio website in olive, orange, and black. "ROANOKE'S BEST IN PERMANENT MAKEUP" all open on full photographic hero treatments, and the pattern holds whether the site sits closer to a med spa or a neighborhood studio. Anyone building in this niche should treat a strong hero photograph as non-negotiable, not a nice-to-have layered on top of a text-first layout.

Serif body text shows up more than twice as often here

Body copy set in serif fonts appears on 17.8% of these sites, against just 7.5% gallery-wide. That’s a real divergence from how most Squarespace niches read their paragraphs. Aesthetic AvenueElegant, feminine cosmetic medicine website with refined, editorial typography in soft cream, blush, and burgundy. "Ethical aesthetics that elevate what's naturally yours", set in Newsreader, and Holistic Skin by JenHolistic skincare and wellness website — dark luxury aesthetic with elegant serif typography in warm gold and white. "MIND, BODY, SKIN", running on adorn-serif, both use that softer, editorial texture in the body text itself, not just the headings, which signals a deliberate reach for warmth and personal care rather than clinical efficiency. Compare this to sub-niches like Squarespace Barber Websites or Squarespace Tattoo Websites, where a harder, sans-driven voice fits the trade better. Beauty sites borrow serif texture precisely because it reads as considered and unhurried.

Light backgrounds nearly double the gallery norm

Light backgrounds (not white, not near-white, but that in-between light bucket) sit at 23.1% here versus 11.3% across the full gallery, a jump that’s hard to miss once you line up the numbers. Add in near-white at 38.5% and white-leaning pages dominate the category, but this light-bucket spike is what actually separates beauty from the rest. Flores AestheticsBeauty aesthetics website — feminine, luxurious serif design in blush pink and white. "Flores Aesthetics", Confidence by KirstenFeminine, luxurious medical aesthetics website with warm serif typography in pink, tan, and gold. "It's time you felt CONFIDENT in your *own* skin.", and Danielle GearyLuxury cosmetic tattoo studio website — elegant, feminine, editorial serif design in olive, gold, and cream. "COSMETIC TATTOO & EYEBROW SPECIALIST" all sit in that light zone rather than pure white, giving photography room to breathe without the stark contrast a true white background creates. That softness pairs naturally with the muted palettes that 57.1% of these sites use, and it’s a different strategy from the deeper tones favored by Squarespace Spa Websites or the high-contrast black grounds seen across Squarespace Beauty Salon Websites.

Square buttons and neutral or amber accents round out the palette

Square CTAs lead at 48%, with pill shapes at 32% and rounded trailing at 20%, a spread that shows no single button shape has locked down the category. Accent color splits between neutral at 38.2% and amber at 32.9%, roughly tied once you account for the handful of sites separating them, as seen in The Healing PlaceHolistic wellness website — warm, calming spa-inspired design in teal and coral. "The Healing Place" and DE BARBIERMasculine, moody barbershop website with serif typography in gold and black. "Quality cuts. No bullshit." running amber against the black-and-white restraint of Old Rose TattooTattoo studio website — vintage, hand-drawn typography design in black and white. "OLD ROSE TATTOO". Builders comparing this space to Squarespace Beauty Products Websites should note that beauty sites keep their color decisions understated, saving the visual impact for the photography instead.