John Siciliano
Has affiliate links Published 5/27/2025 Updated 8/1/2026

30 Best WordPress Beauty Website Examples

I found the best WordPress beauty websites that boost your bookings!

These sites prove that real client work and bold CTAs beat generic stock imagery every time. Here are the moves that actually convert:

Browse the full gallery below for more WordPress beauty design inspiration.

1–30 of 30

Design Data

The colors, fonts, and layout choices used across 30 WordPress beauty websites.

5 Navigation links median across 26 sites

Background color

How dark or light the page background is (background luminance).

  • White / near white 43.3% (13)
  • Black / near black 33.3% (10)
  • Mid-tone 10% (3)
  • Dark 10% (3)
  • Light 3.3% (1)

Accent color

The color of each site's primary button, measured from its code (accent hue family).

  • Amber / orange 53.6% (15)
  • Black, white & gray 28.6% (8)
  • Pink 7.1% (2)
  • Lime 7.1% (2)
  • Red 3.6% (1)

Hero layout

How the top section arranges its headline and imagery.

  • Text over a full-width image 56% (14)
  • Text left, image right 20% (5)
  • Image left, text right 12% (3)
  • Text above full-width media 8% (2)
  • Asymmetric 4% (1)

Hero imagery

The kind of visual the top section leads with.

  • Photography 93.3% (28)
  • Illustration 3.3% (1)
  • No imagery 3.3% (1)

Color intensity

How colorful the palette is, from black-and-white to bold color (saturation).

  • Black & white 50% (15)
  • Soft, muted color 43.3% (13)
  • Bold, vivid color 6.7% (2)

Percentages are the share of sites where each trait could be measured, with counts in parentheses. Last updated August 2026.

The best WordPress beauty website examples split between white and black

Among the best WordPress beauty website examples, near-white backgrounds lead at 43.3%, with near-black close behind at 33.3%. Together they cover the overwhelming majority of the set, while mid-tone and dark backgrounds trail at 10% each and true light backgrounds barely register at one site. This is a two-camp niche: Simply the Best AestheticsMedical aesthetics website — clean, elegant serif typography design in navy and cream. "Reclaim Your Natural Beauty" and Annmarie GianniClean beauty DTC website — organic, luxurious serif design in plum, black and white. "Rejuvenate Skin *Without* Harsh Side Effects With Retinol-Alternative, Activated Night Serum" build on clean white, while Sputnik TattooTattoo studio website — bold, typographic-driven design in black and white. "SPUTNIK TATTOO" and Chris LambertTattoo artist website — moody, premium serif typography design in black, white, and deep red. "Expert Tattooist based in Leeds UK" commit to near-black. Anyone designing a WordPress beauty site should pick one pole and commit rather than drift into the mid-tone zone almost nobody uses.

Amber is the accent, but neutral isn’t far off

Amber leads accent choices at 53.6%, appearing on buttons and highlights across sites like Ajna SpaLuxury spa website with elegant serif typography, gold and black color scheme. "Welcome to Ajna Spa" and Hero TattooPremium tattoo studio website with a dark, masculine aesthetic and rich typography in black, white, and warm gold/brown. "TATTOOS THAT LAST A LIFETIME". But neutral accents hold 28.6%, meaning more than a quarter of these sites skip color accenting altogether in favor of black-and-white systems, as seen in Triple-J Tattoo StudioTattoo studio website — dark, typographic design in olive and white. "TRIPLE-J TATTOO". Pink, lime, and red barely register, each under one in ten. The takeaway: warm amber reads as the default accent for beauty and grooming brands, but a monochrome build like Living Ink TattooTattoo studio website — dark, decorative serif design in black, white, and vivid orange. "Living Ink Studio" is just as legitimate a starting point.

Monochrome and muted palettes dominate, vibrant is rare

Half of these sites run fully monochrome palettes, and muted palettes take another 43.3%, leaving only 6.7% as genuinely vibrant. George InasvilisRealistic blackwork tattoo artist website with elegant, moody dark/gold typography design. "REALISTIC BLACKWORK TATTOO ARTIST" and Elite Tattoo StudiosTattoo parlor website — gritty, edgy dark mode design in black and warm amber. "AN ARTIST FOR EVERY STYLE" both lean into stark black-and-white systems, while Marc Burton TattooTattoo artist website — bold, grid-heavy, high-contrast typographic design in lime green, charcoal, and white. "SOLID, BOLD TRADITIONAL TATTOOS." uses muted tones to soften its photography without introducing saturated color. This restraint extends across sub-niches: browse WordPress Tattoo Websites or WordPress Spa Websites and the pattern holds. If a build needs to stand out, it won’t be through saturation.

Photography carries almost every hero

Photo-led heroes appear on 82.8% of sites, dwarfing text-only heroes, illustration, and product mockups combined. Angela Mobile MakeupElegant, feminine mobile beauty studio website in warm beige, blush, and coral. "MAKEUP and HAIR" and Love TattooTattoo parlor website — premium, dark, moody design in gold and charcoal. "West Michigan's premier tattoo parlor." both open with photography-first heroes, reinforcing that beauty and body-work brands sell through the image itself, not copy or graphics. This holds whether the category is WordPress Beauty Salon Websites or WordPress Barber Websites: the face or the finished work leads, and everything else supports it.

Typography and navigation stay simple

Sans-serif body text runs across 93.1% of sites, and the median navigation count sits at five items. Complexity gets reserved for photography and layout, not typefaces or menu structure. Builders exploring WordPress Esthetician Websites or WordPress Beauty Products Websites should treat a tight five-item nav and a plain sans body font, as seen on Seattle Tattoo EmporiumVintage American tattoo parlor website with classic serif typography and parchment-inspired color palette. "Seattle Tattoo Emporium", as the safe, proven baseline before customizing anything else.