30 Best WordPress Beauty Website Examples

John Siciliano
Has affiliate links Published 5/27/2025 Updated 8/16/2026

At first glance, this grid is almost all black and white. That pattern holds up. The best WordPress beauty websites strip colour out almost entirely, leaning on monochrome palettes far more than other categories. I confirmed it by running every one through Claude. Start your own build with a strong photo against a plain dark or white background. Then check the examples here, from WordPress tattoo sites to WordPress spa websites, to see how little colour you actually need.

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1–30 of 30

Design Data

The colors, fonts, and layout choices used across 30 WordPress beauty websites.

5 Navigation links median across 26 sites

Background color

How dark or light the page background is (background luminance).

  • White / near white 43.3% (13)
  • Black / near black 33.3% (10)
  • Mid-tone 10% (3)
  • Dark 10% (3)
  • Light 3.3% (1)

Accent color

The color of each site's primary button, measured from its code (accent hue family).

  • Amber / orange 53.6% (15)
  • Black, white & gray 28.6% (8)
  • Pink 7.1% (2)
  • Lime 7.1% (2)
  • Red 3.6% (1)

Hero layout

How the top section arranges its headline and imagery.

  • Text over a full-width image 56% (14)
  • Text left, image right 20% (5)
  • Image left, text right 12% (3)
  • Text above full-width media 8% (2)
  • Asymmetric 4% (1)

Hero imagery

The kind of visual the top section leads with.

  • Photography 93.3% (28)
  • Illustration 3.3% (1)
  • No imagery 3.3% (1)

Color intensity

How colorful the palette is, from black-and-white to bold color (saturation).

  • Black & white 50% (15)
  • Soft, muted color 43.3% (13)
  • Bold, vivid color 6.7% (2)

Percentages are the share of sites where each trait could be measured, with counts in parentheses. Last updated August 2026.

Best WordPress beauty website examples lean amber, not the usual mix

Amber dominates the accent palette on this page at 53.6%, against 23.7% across the wider gallery. That is more than double the norm, and it shows up as button color and small UI accents rather than backgrounds: Tattoo Studio LeinefeldeMoody, ornate tattoo studio website in dark gray, black, and gold. "TATTOO STUDIO LEINEFELDE" and Hero TattooPremium tattoo studio website with a dark, masculine aesthetic and rich typography in black, white, and warm gold/brown. "TATTOOS THAT LAST A LIFETIME" both pair amber buttons with otherwise black-and-white palettes, and Aesthetic BarMedical aesthetics website — luxurious, feminine serif design in olive and gold. "FEEL CONFIDENT. LOOK RADIANT." does the same against a light background. For a beauty site, amber reads as warmth and skin tone without tipping into the pink or red that the rest of the gallery reaches for more often. If you’re building in this niche, a single amber call-to-action against a neutral base is the tested move, not a stretch.

Photography carries almost every hero

Photo-led heroes appear on 93.3% of these sites, compared with 64.1% gallery-wide. Beauty is a visual trust category: buyers want to see the chair, the studio, the skin, the hands doing the work. Ajna SpaLuxury spa website with elegant serif typography, gold and black color scheme. "Welcome to Ajna Spa", Living Ink TattooTattoo studio website — dark, decorative serif design in black, white, and vivid orange. "Living Ink Studio", and Simply the Best AestheticsMedical aesthetics website — clean, elegant serif typography design in navy and cream. "Reclaim Your Natural Beauty" all open on a full photographic hero, and even sites with different palettes or button shapes converge here. The one outlier, Triple-J Tattoo StudioTattoo studio website — dark, typographic design in olive and white. "TRIPLE-J TATTOO", runs a text-only hero, and it stands out precisely because it’s rare. If you’re deciding what to invest design time in, the photograph is the asset that matters most, more than layout tricks or typography.

Color gets restrained even as accents get bolder

Half of these sites, 50%, sit in a monochrome saturation profile, against 29.7% gallery-wide. That’s a wider gap than it first appears: designers are pairing a strict black-and-white base with one loud accent color rather than building out a full palette. Snake and TigerTattoo studio website — dark, moody, decorative serif design in black, gold, and olive. "High quality custom tattoos in Leeds City Centre" and La Familia TattooWarm, premium tattoo studio website with decorative serif typography and gold accents. "There is always room for one more tattoo." break from this with vivid or mid-tone treatments, but they’re the minority. Elite Tattoo StudiosTattoo parlor website — gritty, edgy dark mode design in black and warm amber. "AN ARTIST FOR EVERY STYLE" and George InasvilisRealistic blackwork tattoo artist website with elegant, moody dark/gold typography design. "REALISTIC BLACKWORK TATTOO ARTIST" both stay black-and-white and let photography do the color work instead.

This pattern echoes what shows up in WordPress Tattoo Websites and WordPress Barber Websites, where a monochrome base plus one accent hue is common practice, and it’s worth comparing against softer categories like WordPress Spa Websites or WordPress Beauty Salon Websites, where palettes tend to open up more. Anyone shopping WordPress Beauty Products Websites for palette ideas should expect a similar restraint: black, white, and one confident color, not a rainbow of them.