87 Best Shopify Beauty Products Website Examples

John Siciliano
Has affiliate links Published 5/27/2025 Updated 8/16/2026

Shopify is a product engine, not a page builder. That shapes how the best Shopify beauty products websites look. I ran every site here through Claude, and the pattern is stark. Text sits on the left, product photo on the right, almost always on a white background. Once you spot that split, look at how each brand handles the subtler choices like button shape and trust badges.

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Design Data

The colors, fonts, and layout choices used across 87 Shopify beauty products websites.

10px Button corner radius median across 22 sites
32px Headline size median across 21 sites
5 Navigation links median across 83 sites

Background color

How dark or light the page background is (background luminance).

  • White / near white 80.5% (70)
  • Light 13.8% (12)
  • Mid-tone 2.3% (2)
  • Black / near black 2.3% (2)
  • Dark 1.1% (1)

Accent color

The color of each site's primary button, measured from its code (accent hue family).

  • Black, white & gray 41.7% (35)
  • Amber / orange 19% (16)
  • Red 11.9% (10)
  • Blue 9.5% (8)
  • Pink 7.1% (6)
  • Teal / cyan 4.8% (4)
  • Purple 2.4% (2)
  • Green 2.4% (2)
  • Lime 1.2% (1)

Hero layout

How the top section arranges its headline and imagery.

  • Text left, image right 44.7% (34)
  • Text over a full-width image 42.1% (32)
  • Text above full-width media 6.6% (5)
  • Asymmetric 3.9% (3)
  • Image left, text right 2.6% (2)

Hero imagery

The kind of visual the top section leads with.

  • Photography 85.1% (74)
  • Product screenshot 11.5% (10)
  • Video 1.1% (1)
  • 3D artwork 1.1% (1)
  • No imagery 1.1% (1)

Button shape

Corner rounding on primary buttons (border radius relative to height).

  • Pill (fully rounded) 36.4% (8)
  • Square corners 36.4% (8)
  • Rounded corners 27.3% (6)

Font combination

How heading and body typefaces pair (serif vs. sans-serif).

  • All sans-serif 71.4% (15)
  • Serif headings, sans-serif body 23.8% (5)
  • Monospace 4.8% (1)

Color intensity

How colorful the palette is, from black-and-white to bold color (saturation).

  • Soft, muted color 66.7% (58)
  • Bold, vivid color 20.7% (18)
  • Black & white 12.6% (11)

Dark mode support

Sites whose code adapts to the visitor's light/dark preference (prefers-color-scheme).

  • Yes 4.2% (1)
  • No 95.8% (23)

Most-used fonts

The typeface each site leads with, read from its live CSS.

  • Poppins 9.5% (2)
  • Inter 9.5% (2)
  • Raleway-Regular 4.8% (1)
  • Valky 4.8% (1)
  • Jost 4.8% (1)

Percentages are the share of sites where each trait could be measured, with counts in parentheses. Last updated August 2026.

Best Shopify beauty products website examples nearly all open on white

Near-white backgrounds cover 80.5% of this page’s sites, well above the 56% rate across the wider gallery. That gap defines what a Shopify beauty products design is expected to look like: a clean, bright canvas that lets product photography and skin tones read true. Rockwell RazorsPremium men's grooming website with sleek, serif-driven design in light blue and black. "DESIGNED FOR COMFORT. BUILT FOR LIFE.", Absolute BasicsHolistic Indian DTC skincare website with clean, minimal typography design in white, black, and purple. "Stop hiding your skin. Start healing it", and EZtapeHealth & wellness e-commerce website — clean, minimal design in dark navy, sage, and off-white. "Boost Sleep, Health, and Looks with EZtape" all sit on white with muted palettes, and even the few that step down to a light rather than pure-white background, like House of LashesPremium false eyelash brand website — luxurious, feminine serif typography design in cream, brown, and gold. "Get HOL-iday Ready" and Thicker Fuller HairHair care website - warm, aspirational typographic design in earthy greens and beiges. "Looking for non-medicated hair solutions for hair breakage and thinning hair?", stay well clear of anything mid-tone or dark. Only a handful of sites on the page use mid, near-black, or dark backgrounds at all. For a builder, the message is direct: unless the brand has a specific reason to go moody, near-white is the default floor to build on.

Photography carries the hero almost everywhere

Photo-led heroes appear on 85.1% of these Shopify beauty products websites, compared with 64.1% across the gallery as a whole. Beauty shoppers buy on texture, finish, and skin result, so a real photograph does work that illustration or abstract graphics cannot. Aarde SkinClean, natural skincare e-commerce website with earthy, spa-luxe serif typography in dark green and cream. "PURE. HONEST. EARTH-LOVING SKINCARE.", LavidoNatural skincare e-commerce website — clean, clinical yet natural design in teal, pink, and gray. "Proven by Research, Loved by Skin", UhnaIntimate wellness e-commerce website — clean, modern typographic design in pastel lavender and pink. "Nuestros Best Sellers", and nvybeNatural skincare e-commerce website with warm, organic typography and vibrant colors. "Shine With Natural Beauty" all lead with photography rather than product mockups, and product-screenshot heroes like the ones on Civant Skin CarePremium skincare website with clean, minimal serif typography in navy and teal. "Meladerm® The #1 dark spot corrector for uneven skin tone.", AgemateLongevity supplement DTC website — clean, premium serif typographic design in dark navy, lavender, and white. "Your Daily Longevity Blend", and PluxyDTC beauty device website — sleek, modern typographic design in deep purple and lavender. "And hello impossibly smooth skin." are the clear minority. A site that opens on a 3D render or plain text, the way Thicker Fuller HairHair care website - warm, aspirational typographic design in earthy greens and beiges. "Looking for non-medicated hair solutions for hair breakage and thinning hair?" does, is the outlier worth noting, not the model to copy.

Split heroes with copy on the left beat full-bleed overlays

Split layouts with copy on the left sit at 44.7% here versus 24.6% gallery-wide, nearly double the norm, while full-bleed overlay heroes trail close behind at 42.1%. That near-tie matters: it shows this niche splitting fairly evenly between two hero strategies rather than committing to one. Choosing split-copy-left, as roughly four in nine of these sites do, keeps the product photo undiluted by text overlay and gives headline and CTA their own clean block, a pattern worth defaulting to when the product shot itself needs to stay legible.

Buttons split evenly between pill and square, with rounded trailing

Among CTA shapes, pill and square are essentially tied at 36.4% each, with rounded corners at 27.3%. EZtapeHealth & wellness e-commerce website — clean, minimal design in dark navy, sage, and off-white. "Boost Sleep, Health, and Looks with EZtape" and Absolute BasicsHolistic Indian DTC skincare website with clean, minimal typography design in white, black, and purple. "Stop hiding your skin. Start healing it" use pill buttons, Rockwell RazorsPremium men's grooming website with sleek, serif-driven design in light blue and black. "DESIGNED FOR COMFORT. BUILT FOR LIFE." and Kripa Cosmetics AustraliaClean beauty e-commerce website — natural luxury serif design in olive and gold. "Nature infused Make-up and skincare." use square, and Aarde SkinClean, natural skincare e-commerce website with earthy, spa-luxe serif typography in dark green and cream. "PURE. HONEST. EARTH-LOVING SKINCARE." and GRAESPremium skincare website with minimalist, editorial typography design in warm beige and black. "Fewer steps. Better skin." use rounded, all sitting on the same white-background, muted-palette formula. Button shape functions as the one area of real stylistic freedom.