131 Best Beauty Products Website Examples

John Siciliano
Has affiliate links Published 5/27/2025 Updated 8/16/2026

Beauty products have to sell through a screen what people used to test on the back of their hand. Running the best beauty products websites through Claude, I found they almost all choose light, bright backgrounds over dark ones. The examples below show that pairing pays off when the photography is strong enough to carry the page on its own. Start with a white or near-white background and a hero photo that makes the product feel close enough to touch.

Category

Platform

Style

1–30 of 131

Design Data

The colors, fonts, and layout choices used across 131 beauty products websites.

10px Button corner radius median across 28 sites
38px Headline size median across 26 sites
5 Navigation links median across 121 sites

Background color

How dark or light the page background is (background luminance).

  • White / near white 76.3% (100)
  • Light 15.3% (20)
  • Mid-tone 4.6% (6)
  • Black / near black 2.3% (3)
  • Dark 1.5% (2)

Accent color

The color of each site's primary button, measured from its code (accent hue family).

  • Black, white & gray 42.5% (51)
  • Amber / orange 19.2% (23)
  • Red 11.7% (14)
  • Blue 7.5% (9)
  • Pink 6.7% (8)
  • Teal / cyan 5.8% (7)
  • Green 3.3% (4)
  • Lime 1.7% (2)
  • Purple 1.7% (2)

Hero layout

How the top section arranges its headline and imagery.

  • Text left, image right 43.1% (47)
  • Text over a full-width image 38.5% (42)
  • Text above full-width media 9.2% (10)
  • Asymmetric 4.6% (5)
  • Centered text 2.8% (3)

Hero imagery

The kind of visual the top section leads with.

  • Photography 84% (110)
  • Product screenshot 11.5% (15)
  • No imagery 2.3% (3)
  • Video 0.8% (1)
  • 3D artwork 0.8% (1)

Button shape

Corner rounding on primary buttons (border radius relative to height).

  • Square corners 39.3% (11)
  • Pill (fully rounded) 35.7% (10)
  • Rounded corners 25% (7)

Font combination

How heading and body typefaces pair (serif vs. sans-serif).

  • All sans-serif 69.2% (18)
  • Serif headings, sans-serif body 26.9% (7)
  • Monospace 3.8% (1)

Color intensity

How colorful the palette is, from black-and-white to bold color (saturation).

  • Soft, muted color 61.8% (81)
  • Bold, vivid color 19.8% (26)
  • Black & white 18.3% (24)

Dark mode support

Sites whose code adapts to the visitor's light/dark preference (prefers-color-scheme).

  • Yes 3% (1)
  • No 97% (32)

Most-used fonts

The typeface each site leads with, read from its live CSS.

  • Poppins 7.7% (2)
  • Inter 7.7% (2)
  • Raleway-Regular 3.8% (1)
  • Valky 3.8% (1)
  • Jost 3.8% (1)

Percentages are the share of sites where each trait could be measured, with counts in parentheses. Last updated August 2026.

The best beauty products website examples lean overwhelmingly on real photography

Hero media is photo-driven at 84% here, well above the 64.1% rate seen across the whole gallery. Only 11.5% of sites use a product mockup instead, and video, 3D, and illustration each barely register. This is a category where skin, hair, and texture have to be shown, not rendered: Lindsay Sullivan SkincareSkincare clinic website — clean, feminine, clinical-yet-warm serif and sans-serif typography in cream, sage, and teal. "Helping you achieve & maintain *clear skin*", MDHairDTC hair regrowth website with warm, elegant serif typography in teal and beige. "Effective hair regrowth tailored to *You.*", LavidoNatural skincare e-commerce website — clean, clinical yet natural design in teal, pink, and gray. "Proven by Research, Loved by Skin", GRAESPremium skincare website with minimalist, editorial typography design in warm beige and black. "Fewer steps. Better skin.", UhnaIntimate wellness e-commerce website — clean, modern typographic design in pastel lavender and pink. "Nuestros Best Sellers", and Annmarie GianniClean beauty DTC website — organic, luxurious serif design in plum, black and white. "Rejuvenate Skin *Without* Harsh Side Effects With Retinol-Alternative, Activated Night Serum" all lead with a photography-led hero, and that consistency signals that buyers in this niche expect to see the product in use before they scroll past the fold. A builder working in this space should treat a mockup-only hero as the exception rather than a safe default; the numbers say photography is what this audience has been trained to expect.

Split hero layouts with copy on the left dominate more than elsewhere

Hero arrangement splits several ways, but split_copy_left leads at 43.1%, compared with 24.6% gallery-wide, a gap wide enough to call this page’s signature layout. Full_bleed_overlay trails close behind at 38.5%, so the two approaches are effectively neck and neck, but the left-copy split’s outsized lift over the gallery norm marks it as the pattern this niche has converged on. Pairing a headline and short value statement on the left with a clean product photo on the right gives room for ingredient callouts or before/after framing without cluttering the image itself, which explains why so many skincare and haircare brands default to it.

Dark backgrounds are nearly absent

Near-black backgrounds appear on just 2.3% of pages here, against 18.1% across the broader gallery, a striking drop given how common moody, spa-like dark themes can be in beauty branding elsewhere. Near-white backgrounds instead dominate at 76.3%. GlorySmileNatural beauty e-commerce website — clean, modern Dutch-language design in dark #1a1a1a and bright green #00c853. "Jouw Stralende Glimlach, Natuurlijk." and SONUMPremium dental care website — sleek, futuristic sans-serif design in black, white, and royal blue. "THE FUTURE OF DENTAL CARE IS HERE" are the rare near-black outliers, both pairing that darker stage with black-and-white or muted palettes rather than saturated color. For most brands in this space, though, the white backdrop set by Lindsay Sullivan SkincareSkincare clinic website — clean, feminine, clinical-yet-warm serif and sans-serif typography in cream, sage, and teal. "Helping you achieve & maintain *clear skin*", Civant Skin CarePremium skincare website with clean, minimal serif typography in navy and teal. "Meladerm® The #1 dark spot corrector for uneven skin tone.", LavidoNatural skincare e-commerce website — clean, clinical yet natural design in teal, pink, and gray. "Proven by Research, Loved by Skin", and PluxyDTC beauty device website — sleek, modern typographic design in deep purple and lavender. "And hello impossibly smooth skin." signals cleanliness and clinical trust, which matters more here than mood-setting.

Muted, neutral-leaning color choices outweigh bold accent hues

Saturation profile is muted for 61.8% of sites, and neutral is the leading accent hue family at 42.5%, well ahead of amber at 19.2%. Black-and-white button treatments recur across MDHairDTC hair regrowth website with warm, elegant serif typography in teal and beige. "Effective hair regrowth tailored to *You.*", Bloom Skin AIBeauty tech website — clean, modern serif design in warm coral, navy, and white. "AI-powered app for real skin results", YouFirst BeautyPremium beauty website with minimalist, high-fashion editorial design in white, black, and light gray. "MAKE-UP THAT PUTS **YOU** FIRST", Ahaa® SkincarePremium skincare website — minimalist luxury editorial design in black, white, and warm gray. "Pure Skincare. Unique Ingredients", and Skin SoftwarePersonalized, minimalist skincare website with serif and sans-serif typography in black, white, and cream. "The new standard for skincare", reinforcing that restraint, not saturation, is the working default for beauty products website design.