79 Kickass Beauty Products Website Examples

I found some of the best beauty products websites to share for inspiration. Only 0.1% of reviewed website designs make it onto this list! Each website example includes a tall screenshot and a link to the live site and the platform it was built on.

Elauxy screenshot

Elauxy

This beauty product website excels in layout, presenting a clean grid format that efficiently showcases product options, making navigation simple and visually appealing.

EspressoH screenshot

This Shopify beauty products website excels with its understated typography and a cohesive color palette that enhances both the products' beauty and the overall brand aesthetic.

Typology screenshot

The striking use of large, bold typography in headings like "WINTER GLOW" and "BEST SELLERS" not only enhances visual hierarchy but effectively captures attention, making this beauty product website a great example of clear design.

Intaca screenshot

This website showcases a calming color palette with soft earth tones that align beautifully with its beauty products and create an inviting atmosphere for users.

Aevanti screenshot

Aevanti

The copywriting, "Reveal Your True Brilliance," grabs attention and directly speaks to the empowerment instincts of shoppers of beauty products, making this Shopify website an inspiring example.

Thicker Fuller Hair screenshot

The engaging copy, "Look no further. We’re Thicker Fuller Hair and we’re here to put back what you lose," quickly resonates with visitors looking for effective beauty solutions.

My Kao Shop screenshot

This Shopify beauty products website shines with a vibrant layout that showcases featured products and categories clearly, making it easy to navigate and explore new arrivals.

Tooletries screenshot

What a standout design choice with bright yellow typography juxtaposed against the sleek black and white visuals, creating an eye-catching website for beauty products.

YouFirst Beauty screenshot

This website’s copywriting shines with its bold headline: “MAKE-UP THAT PUTS YOU FIRST,” effectively prioritizing customer empowerment while clearly conveying product benefits.

Afhra screenshot

What a great feature to showcase a range of stylish bags with clear visuals and minimalistic text, inviting users to browse easily and engage with each product uniquely.

Grn Goods screenshot

Colorful blocks create a playful and inviting layout that resonates with the beauty products theme while clearly identifying key product benefits, enhancing user engagement.

Bodha screenshot

Rich, earthy color tones and minimalistic typography in this website reel beautifully capture the essence of the beauty products, inviting calm and tranquility.

Nutu screenshot

The striking use of typography on this Squarespace beauty products website draws attention and accents the inviting tagline: “Experience the power of Moringa.”

OMYetc screenshot

What a great example of copywriting! The playful tone shines through: “We couldn’t help but tell you winter butters could exist..." making it both enticing and relatable.

womxn LAB screenshot

womxn LAB

The copywriter nails the messaging with strong statements like "Make it," followed by "it all begins with ideas." This invites empowerment and engagement for a beauty tech audience.

Keranique screenshot

Talk about strong copywriting! The phrase "clinically proven to fight hair loss" immediately conveys authority and trust, making this beauty product website persuasive.

Yves Rocher screenshot

The vibrant color scheme of rich pink and green captures attention in this beauty products website, enhancing the feel of freshness and appeal of hair care items.

EltaMD screenshot

This site does a fantastic job with typography; the clean, modern fonts well-contrast the product images and elevate the overall beauty product experience.

Pacifica Beauty screenshot

What a great hero section featuring bold, clear typography that immediately highlights “VEGAN EYE SERUMS, MASKS & PATCHES” on this beauty products Shopify website.

Oceanic Beauty screenshot

The clean and calming colors of the website enhance its beauty products theme; the rich greens and whites radiate a natural vibe perfect for a lifestyle uplift.

Asutra screenshot

What a great use of typography on this website! The bold, approachable sentences like “Small steps that make a big difference” grab attention and align with the beauty products theme.

Belle & Phia screenshot

The vibrant colors and playful typography used effectively draw attention to the featured beach towels, making this a standout beauty products website example.

Jamie Makeup screenshot

The vibrant colors and bold patterns of the eye shadow packaging create an eye-catching visual appeal that enhances the beauty product's online presence.

MILK Boutique screenshot

Check out the clean typography and crisp visual hierarchy of this Squarespace beauty products site. It emphasizes elegance while showcasing personal styling in a refreshing way.

3 Smoothers screenshot

3 Smoothers

This design features a clean, minimalist aesthetic that effectively showcases beauty products with its refined color palette and bold typography, creating a chic inspiration for beauty websites.

OnSkin screenshot

The design uses soft colors and gentle typography, creating an inviting atmosphere that's perfect for showcasing skincare products and engaging users.

Sky I3 screenshot

The vibrant blend of colors in the background elements of this beauty products website effectively enhances its engaging design, showcasing a fresh and lively aesthetic.

Aveeno screenshot

The design features warm, soothing colors and friendly typography, creating a calming visual tone that resonates well with the beauty products audience, perfect for inspiration.

Phyla screenshot

The powerful headline “Clear skin in 60 days with no side effects” integrates solution-based copy in an engaging way, making this Shopify beauty products website truly inspirational.

Haoma Earth screenshot

What a great feature with the eye-catching hero image alongside product placement, creating a balanced and engaging focal point for skincare enthusiasts on this beauty website.

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About this collection

This is a collection of websites organized by the platform they are built on, category, and sometimes tags and the creator. They're here for inspiration. Most websites made it into this collection because they have beautiful designs, while others showcase exceptional copywriting or information architecture.

What this page contains

Best Beauty Products Websites with count

This page showcases 79 website examples in the Beauty Products category. Each website includes a tall screenshot and a link to the live site, the platform it was built on, and a description (generated with AI).

Quality may vary by category or platform

Some sites aren't an absolute 10/10, but they shine relative to their categorization. For example, categories like Notary or HOA don't reach the same design heights as Designer or SaaS sites. They're still included so people in those industries have relevant references when building their website.

How these websites are picked

While I won't reveal the exact details of my curation process (so competitors can't copy), I can share that:

  • They are all organically sourced (i.e., I don't copy other inspiration galleries)
  • It's an arduous process to find these gems. I typically review 10,000 sites to discover just 10 worthy additions.

The purpose of this collection

There are two primary reasons people view these website examples:

  • To find design, copy, or general website inspiration from similar businesses in their industry
  • To explore the capabilities of website platforms before making a decision

Oh yes, and affiliate marketing. I'm part of affiliate programs for some of the platforms, so if you purchase after clicking a link, I may earn a commission.

Want to suggest a site?

Reach out to me on LinkedIn.