13 Best Ecommerce Media Website Examples

Best media website examples split almost evenly between white and black

Across the 218 media websites in this gallery, 45.4% run near-white backgrounds and 27.1% run near-black, with the remaining quarter scattered across light, dark, and mid tones. That gap between the top two is real but not overwhelming: media design has two dominant modes, not one. Editorial and podcast-adjacent brands like Rossilynne Culgan and BTJMN use light backgrounds to let photography and long-form text breathe, while music and nightlife-oriented sites like DJ Nick Proof and All Rev’d Up default to near-black for a moodier, club-poster feel. If you’re building in this space, the safe move is picking a true white or true black canvas rather than something in between; only 7.3% of sites land on a genuine mid-tone.

Amber is the closest thing to a signature accent, but it doesn’t dominate

Amber leads the accent hues at 27.5%, with neutral (black-and-white) accents close behind at 22.5%. Everything else, red, blue, green, teal, pink, purple, lime, trails well into single digits. This is a tighter race than a single winner suggests: sites like Always Take Notes, Podcast a Vet, and A Taste of Koko all reach for amber buttons against light backgrounds, giving warmth to otherwise restrained layouts, while NGL, Rossilynne Culgan, and Sesh skip color entirely and let black-and-white buttons carry the interface. A media site doesn’t need a bold hue to feel finished. Plenty of the most confident examples in this gallery, including those in the Podcast Websites and Journalist Websites sub-niches, prove that monochrome restraint reads as credibility rather than absence.

Photography leads hero imagery by a wide margin

62.4% of these sites open with a photo-led hero, dwarfing illustration at 12.7% and product mockups at 6.1%. Jimmy Bralower Productions, Jana Cholakovska, and Keep’n It Loco all lean on photography to establish tone immediately, which makes sense for a category built on faces, events, and personalities rather than abstract product features. Only 16.9% skip hero media altogether, as Sesh and Nicole Dyer do with text-only openings, a route that works mainly when the typography itself is doing the branding. This pattern holds across adjacent categories too: Film Websites and Music Producer Websites both rely on the same photographic-first instinct to sell atmosphere before copy.

Pill and square buttons split the field, rounded trails

CTA shape breaks 44.9% pill, 34.7% square, and 20.4% rounded, meaning the fully rounded pill and the sharp square are both legitimate defaults while soft-rounded corners are a distant third choice. NGL, DJ Abby Duren, and All Rev’d Up commit to pills, while Always Take Notes, Good Job, Brain!, and WTF With Marc Maron hold the square line. Sans-serif typography ties the whole gallery together regardless of button choice: 82.1% of headings and 89.1% of body text are sans, and dark mode is almost nonexistent at just 1.3% support, confirming that media sites, unlike Blog Websites or Directory Websites, are built around a single fixed light or dark identity rather than a toggle.