12 Best Personal Trainer Website Examples
I found the best personal trainer websites that attract more clients.
These sites transform browsers into buyers through bold visuals and direct copy that promises real results. Here are some tips and tricks to make the best site:
- Lead with transformation promises. Hatori uses before/after imagery paired with direct body recomposition messaging, while Breaking Barriers Building Dreams leverages dramatic black-and-gold contrast to visualize powerful change.
- Use high-contrast, energetic color schemes. Pramod Chaturvedi’s bold black and yellow design demands action, Everest combines orange accents with clean layouts, and Fitness X deploys striking red to create urgency.
- Position fitness as lifestyle, not punishment. Align With Allie frames pilates as an aspirational choice with elegant copy, and The Reclaimed Being uses serene earth tones to make wellness feel grounded and holistic.
Check out these personal trainer design examples below…
Start with a personal trainer template:
Candor Fitness uses bold yellow text and high-contrast layouts to grab attention, with a clean horizontal nav and full-width hero image that immediately sets an energetic, professional tone for personal training.
This wellness platform combines serene earth tones and elegant serif typography to create an aspirational, grounded space for holistic recovery and mindful self-reconnection.
This fitness coaching site uses bold, direct copywriting and before/after imagery to promise physique transformation through body recomposition strategy.
Allie's fitness site uses elegant copywriting to position personalized pilates as a lifestyle choice that transforms your body while keeping the tone approachable and empowering.
A premium fitness program website using bold serifs and dramatic black-and-gold aesthetics to inspire powerful transformations through high-contrast design.
Kat Padgett's fitness coaching portfolio harnesses forest green, warm tones, and bold typography on Framer to create an energetic, aspirational brand that transforms bodies through personalized training.
Fitvangelism harnesses bold typography and high-contrast imagery to inspire Christians to merge spiritual faith with physical transformation.
Warm beige and yellow tones with bold black typography create an inviting, professional fitness website that motivates busy moms toward lasting health transformations.
Bold black and yellow design energizes this fitness coach's WordPress site with punchy sans-serif typography and high-contrast visuals that demand action.
Dalya Rayne's fitness coaching site uses motivational copy and earthy tones to inspire clients toward personalized performance and wellness.
This energetic fitness site combines bold orange accents with clean design to showcase affordable, highly-rated online personal training plans.
This bold, minimalist Webflow fitness template combines striking red accents with clean typography to create an energetic personal training website.
About this collection
This is a collection of websites organized by the platform they are built on, category, and sometimes tags and the creator. They're here for inspiration. Most websites made it into this collection because they have beautiful designs, while others showcase exceptional copywriting or information architecture.
What this page contains
This page showcases 12 website examples in the Personal Trainer category. Each website includes a tall screenshot, a link to the live site, the platform it was built on, and a description (generated with AI).
Quality may vary by category or platform
Some sites aren't an absolute 10/10, but they shine relative to their categorization. For example, categories like Notary or HOA don't reach the same design heights as Designer or SaaS sites. They're still included so people in those industries have relevant references when building their website.
How these websites are picked
While I won't reveal the exact details of my curation process (so competitors can't copy), I can share that:
- They are all organically sourced (i.e., I don't copy other inspiration galleries)
- It's an arduous process to find these gems. I typically review 10,000 sites to discover just 10 worthy additions.
The purpose of this collection
There are two primary reasons people view these website examples:
- To find design, copy, or general website inspiration from similar businesses in their industry
- To explore the capabilities of website platforms before making a decision
Oh yes, and affiliate marketing. I'm part of affiliate programs for some of the platforms, so if you purchase after clicking a link, I may earn a commission.
Want to suggest a site?
Reach out to me on LinkedIn.