9 Best Dark Beauty Website Examples

The best beauty websites showcase visual proof and instant booking

You’re building a beauty website that needs to convert browsers into booked clients. Whether you’re running a salon, spa, barbershop, esthetician practice, or selling beauty products online, your site has about 3 seconds to prove you’re worth exploring. That’s how long visitors give you before bouncing to a competitor.

These beauty websites show you what actually works. You’ll see how successful beauty brands structure their sites, display their work, handle e commerce, and make booking frictionless. Real examples from working businesses across skincare, makeup, tattoo studios, and wellness services.

What makes beauty website design convert

Here’s what I’ve learned from analyzing hundreds of beauty websites… the ones that actually book clients and drive product sales do a few things exceptionally well. They lead with transformation (before/afters, client results, product benefits), make services and pricing transparent, and remove every possible barrier to booking or buying.

Clean layouts with white space let your work breathe. The best beauty brand sites use refined typography, strategic vibrant colors, and design elements that feel modern without overwhelming the visitor. Sites featuring cosmetic products need clear navigation through categories, product recommendations based on skin types, and trust signals like cruelty free certifications and natural ingredients. Service-based businesses (salon, spa, barber) need prominent “Book Now” CTAs and social proof from real customers.

Beauty industry website strategies that work

• Show your actual work first. Stock photos of spa stones kill credibility. Lead with your portfolio, your space, your team. Beauty salon websites need galleries of real client transformations. Skincare and cosmetics sites need authentic product photography and educational content about formulations and natural beauty approaches.
• Make booking ridiculously easy. Integrate scheduling tools that work on mobile devices (where 70%+ of beauty bookings happen). Clear calls-to-action that say “Book Your Glow-Up” or “Claim New Client Special” outperform generic contact forms. E commerce beauty sites need streamlined checkout with personalized recommendations.
• Build trust immediately. Display credentials, years in the industry, the brand’s story, and why you’re different. Feature reviews and testimonials with photos. For makeup artist portfolios and tattoo studios, show range and style versatility. Body care and wellness brands should highlight natural ingredients and product knowledge through guides that educate visitors.

Common beauty website mistakes to avoid

Hiding pricing creates distrust. Visitors comparison shop 3-5 providers simultaneously. If they can’t quickly understand your services and costs, they’re gone.

Slow-loading images destroy conversions on mobile devices where most beauty clients browse. Compress those before/after galleries.

Generic messaging fails to connect. “Welcome to Beauty Bliss” tells me nothing. “Finally fix that stubborn acne” speaks to my actual problem and gets me to explore your site.

Quick win: Add click-to-call buttons to your mobile site header right now. Beauty clients want instant access, and removing that friction captures bookings you’re currently losing.

The gallery features examples across every beauty business type, from makeup products and fragrances to salon services and tattoo work. Study how these sites create focus, use bold colors strategically, handle landing pages for special offers and product launches, and structure their shop experiences to inspire potential customers.

About this collection

This is a collection of websites organized by the platform they are built on, category, and sometimes tags and the creator. They're here for inspiration. Most websites made it into this collection because they have beautiful designs, while others showcase exceptional copywriting or information architecture.

What this page contains

This page showcases 9 website examples in the Beauty category tagged as "Dark". Each website includes a tall screenshot, a link to the live site, the platform it was built on, and a description (generated with AI).

Quality may vary by category or platform

Some sites aren't an absolute 10/10, but they shine relative to their categorization. For example, categories like Notary or HOA don't reach the same design heights as Designer or SaaS sites. They're still included so people in those industries have relevant references when building their website.

How these websites are picked

While I won't reveal the exact details of my curation process (so competitors can't copy), I can share that:

• They are all organically sourced (i.e., I don't copy other inspiration galleries)
• It's an arduous process to find these gems. I typically review 10,000 sites to discover just 10 worthy additions.

The purpose of this collection

There are two primary reasons people view these website examples:

• To find design, copy, or general website inspiration from similar businesses in their industry
• To explore the capabilities of website platforms before making a decision

Oh yes, and affiliate marketing. I'm part of affiliate programs for some of the platforms, so if you purchase after clicking a link, I may earn a commission.

Want to suggest a site?

Reach out to me on LinkedIn.