69 Best Beauty Salon Website Examples

John Siciliano
Has affiliate links Published 5/27/2025 Updated 8/9/2026

I found the best beauty salon websites that attract more clients.

These sites convert browsers into bookings by eliminating friction, building instant trust, and showcasing real transformations. Here are some tips and tricks to make the best site:

  • Lead with transformation proof. DC EstheticsLuxury skincare website with elegant serif typography and moody black-and-white photography. "Glowing Skin is Always in" uses a results carousel front and center, while Bal Kaur Lee HairBeauty salon website — warm, inviting serif design in forest green and coral. "Curly Hair Specialist in North Leeds" showcases stunning curly hair before-and-afters that immediately answer “can they handle my hair type?”
  • Choose a signature color that signals your vibe. Aesthetic Bar’sMedical aesthetics website — luxurious, feminine serif design in olive and gold. "FEEL CONFIDENT. LOOK RADIANT." beige minimalism screams modern luxury, Skin Engineering’sBeauty clinic website — organic luxury, botanical-inspired serif typography design in sage green, copper, and cream. "Glow Like Never Before" sage green whispers wellness, and Southern Sass’sBeauty salon website — feminine, sassy serif and sans-serif design in soft pink and brown. "Your hair and nails called. They want some sass." playful palette captures that sass-filled premium experience perfectly.
  • Make your hero copy aspirational, not descriptive. Couture PlaceLuxury beauty salon website — minimalist, high-contrast monochrome design with bold, elegant typography. "ELEGANT YOU" nails this with bold “ELEGANT YOU” messaging that sells the feeling, not just services.

Browse these beauty salon website examples for booking flow inspiration.

Category

Platform

Style

1–30 of 69

Design Data

The colors, fonts, and layout choices used across 53 beauty salon websites.

8px Button corner radius median across 22 sites
64px Headline size median across 24 sites
5 Navigation links median across 49 sites

Background color

How dark or light the page background is (background luminance).

  • White / near white 58.5% (31)
  • Light 26.4% (14)
  • Mid-tone 11.3% (6)
  • Dark 1.9% (1)
  • Black / near black 1.9% (1)

Accent color

The color of each site's primary button, measured from its code (accent hue family).

  • Black, white & gray 46% (23)
  • Amber / orange 22% (11)
  • Pink 14% (7)
  • Red 14% (7)
  • Green 2% (1)
  • Blue 2% (1)

Hero layout

How the top section arranges its headline and imagery.

  • Text left, image right 42.2% (19)
  • Text over a full-width image 33.3% (15)
  • Text above full-width media 8.9% (4)
  • Image left, text right 8.9% (4)
  • Centered text 4.4% (2)

Hero imagery

The kind of visual the top section leads with.

  • Photography 94.3% (50)
  • No imagery 3.8% (2)
  • 3D artwork 1.9% (1)

Button shape

Corner rounding on primary buttons (border radius relative to height).

  • Rounded corners 59.1% (13)
  • Pill (fully rounded) 22.7% (5)
  • Square corners 18.2% (4)

Font combination

How heading and body typefaces pair (serif vs. sans-serif).

  • Serif headings, sans-serif body 58.3% (14)
  • All sans-serif 41.7% (10)

Color intensity

How colorful the palette is, from black-and-white to bold color (saturation).

  • Soft, muted color 77.4% (41)
  • Black & white 17% (9)
  • Bold, vivid color 5.7% (3)

Dark mode support

Sites whose code adapts to the visitor's light/dark preference (prefers-color-scheme).

  • Yes 0% (0)
  • No 100% (25)

Most-used fonts

The typeface each site leads with, read from its live CSS.

  • Playfair Display 33.3% (8)
  • Erode 4.2% (1)
  • Dela Gothic One 4.2% (1)
  • Figtree Local 4.2% (1)
  • Avenir 4.2% (1)

Percentages are the share of sites where each trait could be measured, with counts in parentheses. Last updated August 2026.

The best beauty salon website examples lean almost entirely on photography

Photo-led heroes appear on 94.3% of these pages, against 64.1% across the wider gallery. This is the defining trait of beauty salon website design: the service is a face, a scalp, a set of hands, and clients need to see the result before they read a word of copy. Demi Muse ArtistryElegant, feminine beauty studio website with cursive typography and muted sage, peach, and gold palette. "RADIATE confidence FROM THE INSIDE OUT.", Luxury Style BraidsLuxury hair salon website — elegant, minimalist design in dark #0D0D0D and gold #C8A84E. "Luxury Style **Braids**", and Bal Kaur Lee HairBeauty salon website — warm, inviting serif design in forest green and coral. "Curly Hair Specialist in North Leeds" all build their opening screen around a full photographic shot rather than illustration or abstract graphics. Only a couple of sites skip imagery entirely, and just one, Beauty Bar ATXBeauty salon website — elegant, feminine serif design in blush pink and navy. "Brows Made with Love", substitutes a 3D hero in place of a photograph, which makes it a genuine outlier rather than an alternate strategy.

Pink shows up as a real accent choice, not a rounding error

Pink is the accent hue on 14% of these sites, compared with 4.1% gallery-wide. Neutral still leads the accent field at 46%, and amber sits second at 22%, so pink is not challenging for the top spot. But its jump from a negligible presence elsewhere to a genuine seven-site cluster here marks it as a niche-specific signal: salons are far more willing to let a warm, cosmetic-adjacent hue carry the call-to-action than other business types are. Nails & DetailsElegant, feminine nail salon website with minimal, soft design in pink and gray. "Your nails deserve *exquisite details*" and Confidence by KirstenFeminine, luxurious medical aesthetics website with warm serif typography in pink, tan, and gold. "It's time you felt CONFIDENT in your *own* skin." both put pink directly on their buttons, treating the color as a branding cue rather than decoration.

Light backgrounds edge out the gallery’s usual near-white default

Backgrounds classed as light (rather than near-white) reach 26.4% of these sites, versus 11.3% across the full gallery, while near-white still dominates at 58.5%. That secondary bump toward light backgrounds gives salon sites a softer, warmer canvas than the stark white common elsewhere, useful when skin tones and pastel treatments need a gentler surround. Jessy O’Dwyer, Centrum StylizacjiBeauty/cosmetology center website — minimalist, warm, elegant serif design in beige, brown, and cream. "Odkryj swoją naturalną urodę", and Flores AestheticsBeauty aesthetics website — feminine, luxurious serif design in blush pink and white. "Flores Aesthetics" all sit in this light band, pairing it with muted palettes and photography rather than bold color blocking.

Typography stays quiet even as imagery does the loud work

Body text is sans-serif on 92.3% of measured sites, and heading fonts split across sans at 41.7%, display at 37.5%, and serif at 20.8%, with Playfair Display alone accounting for a third of all fonts logged. This restraint balances the photographic intensity: HONEY Beauty SalonPremium beauty salon website — elegant, warm serif typography design in beige and gold. "Honey Beauty Salon", Iki Total Body CareSpa and wellness website — elegant, feminine serif typography design in warm copper and cream tones. "Feel Relaxed In There Skin", and Fresh Edit SKIN COElegant, minimalist skincare clinic website with serif typography and warm neutral palette. "Fresh Edit SKIN CO." all pair Playfair Display headings with plain sans body text, letting the imagery, not the type, carry the visual weight.