20 Best Squarespace Beauty Products Website Examples
I found the best Squarespace beauty products websites that attract more buyers!
So, you think gorgeous photography sells skincare. Actually… it’s ingredient transparency and emotional copy working together. Here are some tips to make the best site:
- Lead with what you leave out. Grn Goods
lists “NO PETROLATUM, NO SLS & SULFATES” in a grid… because beauty buyers scan for deal-breakers first. - Use dark or tinted backgrounds to make products pop. Āhua Skin Co
pairs dark chocolate sections with warm tallow photography, proving Squarespace’s section color controls can create instant luxury. - Add a quiz to your announcement bar. Balanced Beauty
drives conversions by turning that top strip into an interactive skin-matching tool.
Browse these Squarespace beauty products design examples below for more inspiration.
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This organic skincare site uses dark chocolate backgrounds with warm tallow product photography and an accordion FAQ structured around ingredient sourcing claims.
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This med-spa site uses italic emphasis on emotional keywords—"*balance*," "*definitely*"—paired with a quiz-driven announcement bar and cinematic fashion photography.
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This medspa site uses diagonal gold marquee ribbons and tilted polaroid-style treatment photos to create editorial luxury positioning.
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This French skincare site headlines its value proposition with "concise, concentrated, made in France" and sells products by ingredient counts rather than benefits.
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This private label skincare manufacturer uses overhead flat-lay photography of raw ingredients in bowls to establish artisanal credibility.
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This luxury handbag brand site organizes colorway variations in a three-column grid with minimal borders, showing each bag held against natural foliage.
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This clean beauty e-commerce site leads with "NO PETROLATUM, NO SLS & SULFATES, NO MINERAL OILS" in a six-cell grid rather than listing what's inside.
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This therapeutic fragrance DTC site uses a full-bleed asymmetric image grid with earth-tone candles, incense, and perfume positioned against warm studio and natural lighting.
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This natural beauty e-commerce site uses serif headings, uppercase letter-spaced navigation, and ghost buttons paired with product photography on neutral backgrounds.
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This nail care e-commerce site uses starburst shapes and seasonal flavor names ("Candy Cane," "Lebkuchen") to position affordable butters as festive limited editions.
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womxn LAB
This biotech brand site anchors its hero with a woman's arm wearing a branded compression sleeve against a lavender-to-pink gradient, pairing product photography with editorial typography.
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This fashion boutique site centers the tracked-out "MILK" logo above symmetrical navigation and uses an all-white editorial photograph with the quote "You can have anything you want in life if you dress for it."
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This personal color analysis service site uses a carousel hero with overlapping photo collages and repeats "GREAT" and "SAME" in bold to show wardrobe frustration.
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This luxury beauty site positions crystal-charged skincare through a full-bleed spa bathroom hero and right-aligned "CRYSTAL CHARGED BEAUTY" headline.
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This organic haircare site leads with "GOT CURLS? WE GOT YOU!" and separates product benefits using double slashes: "chemical-free // low impact // non-gendered".
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This luxury skincare site leads with a hot pink "As Seen In" banner featuring Vogue and Vanity Fair logos, establishing editorial credibility above a minimal product grid.
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This skincare e-commerce site leads with a full-bleed photograph of hands holding product on linen, then centers a serif-italic mission statement about "toxin-free skincare, loving to body, mind + earth."
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This skincare brand site uses 9-10px navigation text and circular-cropped product imagery arranged with dried botanicals and gold accents.
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This botanical haircare site anchors its hero with mixed serif and italic script—"A LEGEND *lives*"—layered over fern photography.
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This skincare brand site organizes products in alternating two-column layouts with rotating background colors and pairs blackletter headings with serif body copy.
Design Data
The colors, fonts, and layout choices used across 20 Squarespace beauty products websites.
Background color
How dark or light the page background is (background luminance).
- White / near white 50% (10)
- Light 25% (5)
- Mid-tone 20% (4)
- Dark 5% (1)
Color intensity
How colorful the palette is, from black-and-white to bold color (saturation).
- Soft, muted color 40% (8)
- Black & white 30% (6)
- Bold, vivid color 30% (6)
Percentages are the share of sites where each trait could be measured, with counts in parentheses. Last updated July 2026.
The best Squarespace beauty products website examples stay near white
Half of the twenty sites measured sit in the near-white background bucket, and another quarter land in the light range. That means three in four Squarespace beauty products websites are built on pale canvases, leaving mid-tone and dark backgrounds as clear minorities at 20% and 5%. Balanced Beauty, MILK Boutique
, Nutu
, and Typology
all anchor to a plain white field, letting product photography and packaging color carry the visual weight instead of the page chrome. For a builder in this niche, white is the safe, proven foundation, not the boring default. Dark backgrounds remain rare enough that a site like Abyssì Phytomarine
reads as a deliberate departure, using its dark field to make a vivid palette glow rather than following convention.
Muted color, not black-and-white, is the largest single group
Saturation splits three ways: muted palettes lead at 40%, monochrome and vibrant tie behind at 30% each. That ranking matters because it overturns the assumption that beauty branding defaults to strict black-and-white minimalism. Intaca
, Afterworld Organics
, ILI SKIN TONICS
, happyRose
, and Typology all build their identity on soft, desaturated color rather than pure grayscale or saturated brights. Monochrome sites like Sky I3
, MILK Boutique, and Nutu form a real cluster too, but they sit tied with vibrant, not ahead of it. A designer choosing a palette for this category has three genuinely viable directions, with muted color as the slightly more common starting point.
Photography-led heroes dominate, but the format has exceptions worth studying
Nearly every listed site opens with a photography-led hero: Balanced Beauty, Afterworld Organics, Abyssì Phytomarine, Āhua Skin Co, LLIO
, Bodha
, and Typology all lead with product or lifestyle imagery rather than illustration or text. That consistency reflects the category’s core need to show texture, packaging, and skin results before anything else. Yet the outliers clarify what photography can’t do: Grn Goods and Ajara Beauty
use illustrated heroes to signal a softer, more crafted brand voice, OMYetc
opts for a product-screenshot hero to foreground a digital or app-adjacent offering, and Dr. Lucy
and PP Body
strip the hero to text only, betting on typographic confidence instead of imagery.
Button shape and color choices favor restraint
Where button styling is specified, black-and-white or amber choices recur more than bold multicolor systems. Sky I3 pairs black-and-white buttons with a square shape, while Intaca chooses amber with a pill shape, showing that even within a mostly monochrome-leaning field, a single warm accent color can carry an entire call-to-action system without breaking the site’s restrained palette.