20 Best Squarespace Beauty Products Website Examples

John Siciliano
Has affiliate links Published 5/27/2025 Updated 8/16/2026

Beauty products and a soft pink glow, that is the version of this category most people picture first. I ran the best Squarespace beauty products websites through Claude, and photography leads almost every hero on this page. Not lifestyle shots in the background, but the product itself front and center. Start your own build with one strong product photo filling the hero. Then work the rest of the page around it as you explore the set below.

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1–20 of 20

Design Data

The colors, fonts, and layout choices used across 20 Squarespace beauty products websites.

Background color

How dark or light the page background is (background luminance).

  • White / near white 50% (10)
  • Light 25% (5)
  • Mid-tone 20% (4)
  • Dark 5% (1)

Hero imagery

The kind of visual the top section leads with.

  • Photography 85% (17)
  • No imagery 10% (2)
  • Illustration 5% (1)

Color intensity

How colorful the palette is, from black-and-white to bold color (saturation).

  • Soft, muted color 40% (8)
  • Black & white 30% (6)
  • Bold, vivid color 30% (6)

Percentages are the share of sites where each trait could be measured, with counts in parentheses. Last updated August 2026.

Squarespace beauty products websites avoid near-black altogether

Among the best Squarespace beauty products website examples, near-black backgrounds are absent entirely, against 18.1% across the wider gallery. None of the twenty sites measured for background luminance sit in that bucket. Half the page (50%) sits at near-white instead, with another 25% landing in the light range. Beauty brands need packaging, skin tone, and texture to read accurately, and a near-black canvas fights that goal by darkening everything around it. Sky I3Personal styling website — clean, minimal, elegant design in black and white. "Color Analysis" and Balanced BeautyLuxury med-spa website with elegant serif typography and moody, cinematic imagery in black, white, and neutral tones. "Beauty services that *balance* and *enhance* your best qualities." both run white backgrounds with black-and-white palettes, proving that even a high-contrast, graphic approach can stay light rather than invert to dark. Only one site, Abyssì PhytomarineBotanical haircare e-commerce website — moody, lush typography design in dark teal and white. "A LEGEND *lives* in BOTANIC WORLD", commits to a dark background at all, and it pairs that choice with a vivid palette rather than a moody monochrome one, suggesting darkness only earns its place when color is doing extra work.

Photography carries nearly every hero

Photo-led heroes appear on 85% of these sites, compared with 64.1% gallery-wide. Product and skin photography dominate the top of the page far more here than in the broader Squarespace population, which makes sense for a category where texture, finish, and application are the entire sales pitch. TypologyPremium skincare e-commerce website — minimalist, ingredient-focused design in white, black, and gray. "WINTER GLOW", Afterworld OrganicsClean, organic haircare website — minimalist, apothecary-inspired serif typography design in warm neutral tones. "GOT CURLS? WE GOT YOU!", and ILI SKIN TONICSClean beauty e-commerce website — serene, minimalist serif design in warm earthy tones. "Toxin-free skincare, loving to body, mind + earth." all open on photography against muted backdrops, letting the product itself set the tone rather than illustration or type. The two exceptions that skip imagery, Dr. LucyPremium luxury skincare e-commerce website — clean, minimal serif design in white, black, and hot pink. "Dr. Lucy Skincare" and Ajara BeautyBoutique medical spa website — luxurious, editorial serif design in dark charcoal, gold, and cream. "A Boutique Medspa Where Beauty Meets Precision.", both lean on text-only heroes instead, and both also pair that restraint with quieter, non-white backgrounds (white and mid-tone respectively), reinforcing that when a beauty site drops the photo, it tends to drop visual noise elsewhere too.

Vibrant color shows up twice as often as the gallery norm

Vibrant palettes register at 30% here versus 15.2% across the full gallery, tied with monochrome at the same 30% and just behind muted at 40%. That’s a real shift: beauty brands on Squarespace are twice as likely to reach for saturated color than the platform’s average site. Grn GoodsClean beauty e-commerce website — organic, rounded design in soft pinks, oranges, and greens. "Green essentials for a better today", Āhua Skin CoClean beauty and skincare website — earthy, organic, premium minimal design in warm browns and tans. "New Zealand Organic Tallow meets bioactive botanicals for healthy, glowing skin.", PP BodyNatural skincare e-commerce website with minimal, transparent design in sage green, tan, and dark green. "PPBODY: Skincare Simplified.", BodhaLuxury wellness website — minimalist, editorial design in earthy warm tones. "Scents for Sanctuary & Self - Come Back to Yourself", and OMYetcPlayful, feminine nail care e-commerce website with cozy winter-themed branding in pink, blue, and orange. "winter collection" all build their identity on vivid color rather than restrained neutrals, often using it to signal botanical or wellness positioning. Paired with the near-total absence of dark backgrounds, the pattern points to a specific formula for this niche: keep the canvas light, let photography do the selling, and reserve saturation for accents and product color rather than the page shell itself.