973 Best Framer Website Examples
Every business with a website is trying to prove credibility to a stranger in about three seconds. The best Framer websites put the headline first and the image underneath it, a pattern I confirmed by running every site here through Claude. Most skip the big photo entirely and lean on black-and-white layouts instead. The examples below show what happens when you drop the stock hero image. Let your words do the opening work, a move worth studying across Framer SaaS sites and Framer agency sites alike.
Category
Platform
Style
Mimic this
This design tool site positions AI workflows with "Design with agents. Refine on the canvas. Ship with your team." across a narrow text column on black.
Mimic this
This AI creative studio site uses a dramatic eye close-up hero and splits its value prop: "WE **BLEND** REALITY & UNREALITY" with orange accent on the verb.
Mimic this
This portfolio site uses a three-part badge system in the hero—"Digital Solutions Architect" in black, "Austin" in outline—to break up the value proposition typography.
Mimic this
This data consultancy site leads with "Level Up Your Performance" in bold italic serif over a candid office photo, then anchors credibility with "100% Positive Client Reviews" and a stats bar showing "10+ Years" and "10M+ Emails Sent."
Mimic this
This employee benefits site splits its hero into "Healthy Teams" in black and "Strong Business" in purple, then calculates savings with a custom tool showing monthly costs.
Mimic this
This AI data network site italicizes "Data" in the hero headline and uses monospace code labels like "PERC_AGENT_#88C3" to signal blockchain infrastructure.
Mimic this
This wedding invitation site uses watercolor botanical corner illustrations and polaroid-style photo cards tilted at different angles to create intimacy.
Mimic this
This real estate site anchors its hero with a neighborhood photograph and pairs twin outlined CTAs labeled "Get started" and "Get consultation."
Mimic this
This design agency site pairs minimalist black layouts with hyper-saturated classical and sci-fi artwork, contrasting "Crafting design with love" against vibrant baroque statues and neon observatory scenes.
Mimic this
This pet-tech landing page sells free amenities to properties with "Your community. Their pets. One smarter, safer way to live." over a golden-hour dog photo.
Mimic this
This luxury safari site uses italic serif headlines and a lime-green "TRAVEL NOW" button against warm cream backgrounds.
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This Nepal trekking operator site leads with a full-bleed hero of a hiker in bright orange jacket against Himalayan peaks, anchoring trust through "29 Years" badges and Trustpilot ratings.
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This AI marketing platform site centers its dashboard mockup with a purple glow border and uses "Ask Leo" conversational prompts to position the product as a teammate.
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This custom home builder site uses a sticky dark header with inline trust badges and splits service cards into left-aligned text with right-side thumbnail images.
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This wedding site opens with a beach photo and staggered serif typography, then uses botanical illustrations and sand textures to separate faith-centered love story sections.
Mimic this
This product designer portfolio pairs iPhone mockups fanned across an organic blob with serif-italicized "Human-Centered" in the headline to signal editorial craft alongside digital work.
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This AI consulting site uses a glitch-effect portrait in the hero and frames its value prop as "without the noise."
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This tax prep site uses overlaid emotion-word badges ("Overwhelmed," "Frustrated," "Unsure") stacked on a stress-faced portrait to validate client pain points.
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This productivity template site sells "Your Second Brain" with a single screenshot, gold star ratings, and customer testimonials.
Mimic this
This branding consulting site uses cosmic nebula photography as hero backdrop and right-aligned service tags instead of traditional navigation menus.
Mimic this
This life management consulting site sells execution over motivation with tilted photo cards labeled "From dream to driveway" and "Taxes finally done."
Mimic this
This branding agency site positions itself as "disruptive" by highlighting keywords—"design," "Perception," "growth"—with decorative teal underlines in the mission statement.
Mimic this
This design studio site stacks its value proposition—strategy, branding, digital products—as three equal columns with moody photography and category labels.
Mimic this
This wedding website uses a serif-forward layout with maroon accent blocks to frame the couple's story: "Two souls from opposite sides of the world ended up at the same church conference."
Mimic this
This women's fitness studio site uses a serif headline with italicized "Built" and a flexing bicep emoji to emphasize founder ownership: "A Fitness Studio *Built* for Women 💪🏽 by Woman."
Mimic this
Perena
This stablecoin site pairs a meadow hero photograph with vintage engraving illustrations in feature cards, positioning programmable yield as nature-aligned finance.
Mimic this
This UX designer portfolio embeds her photo into a tropical composite hero and layers contextual badges—"From Costa Rica," "AI Designer"—as playful floating elements.
Mimic this
This AI storytelling platform uses a storybook illustration of a child and fox by a campfire as its hero, then transitions through clouds to content below.
Mimic this
This designer portfolio uses a grayscale hero portrait with white overlay text and displays selected work as a 2-column grid mixing product shots and design mockups.
Mimic this
This luxury property management site opens with mixed-weight serif typography—"Where home, is a feeling" in italic paired with "Twist" in handwritten script—over cream backgrounds and gold star ratings.
Design Data
The colors, fonts, and layout choices used across 973 Framer websites.
Background color
How dark or light the page background is (background luminance).
- White / near white 55.5% (540)
- Black / near black 31% (302)
- Dark 5.5% (54)
- Light 4.8% (47)
- Mid-tone 3.1% (30)
Accent color
The color of each site's primary button, measured from its code (accent hue family).
- Black, white & gray 33.7% (305)
- Amber / orange 17.6% (159)
- Blue 13.3% (120)
- Green 8.8% (80)
- Red 8% (72)
- Purple 7.2% (65)
- Teal / cyan 4.4% (40)
- Lime 4.2% (38)
- Pink 2.8% (25)
Hero layout
How the top section arranges its headline and imagery.
- Text above full-width media 33.7% (273)
- Text over a full-width image 21.4% (173)
- Centered text 21.4% (173)
- Text left, image right 17.2% (139)
- Asymmetric 5.6% (45)
Hero imagery
The kind of visual the top section leads with.
- Photography 37.6% (364)
- Product screenshot 22.6% (219)
- Illustration 16.1% (156)
- No imagery 14.4% (139)
- 3D artwork 7.1% (69)
Button shape
Corner rounding on primary buttons (border radius relative to height).
- Pill (fully rounded) 47.5% (131)
- Rounded corners 42.8% (118)
- Square corners 9.8% (27)
Font combination
How heading and body typefaces pair (serif vs. sans-serif).
- All sans-serif 72% (255)
- Serif headings, sans-serif body 26.8% (95)
- Monospace 0.8% (3)
- All serif 0.3% (1)
Color intensity
How colorful the palette is, from black-and-white to bold color (saturation).
- Black & white 47% (457)
- Soft, muted color 45% (438)
- Bold, vivid color 8% (78)
Dark mode support
Sites whose code adapts to the visitor's light/dark preference (prefers-color-scheme).
- Yes 14.5% (61)
- No 85.5% (361)
Most-used fonts
The typeface each site leads with, read from its live CSS.
- Inter 9.6% (34)
- Satoshi 5.7% (20)
- Manrope 5.1% (18)
- Poppins 3.4% (12)
- Geist 3.1% (11)
Percentages are the share of sites where each trait could be measured, with counts in parentheses. Last updated August 2026.
Best Framer website examples favor illustration and product shots over photography
Photography leads hero media across Framer at large, at 64.1%. On this page it drops to 37.6%, with 364 sites still choosing a photo but the majority now reaching for product mockups, illustration, or 3D artwork instead. That gap matters for anyone scanning Framer Agency Websites or Framer SaaS Websites for inspiration: a photo-led hero is common, not default, and plenty of the best-performing examples skip it entirely. Joint
builds its hero from 3D artwork, NWC
and Emete use illustration, and Steel
, HaiFi, Locu
, Voqal, and Alias all lean on product-screenshot heroes instead of a lifestyle photo.
Stacked, copy-on-top heroes nearly double the gallery average
The stacked_copy_top arrangement shows up in 33.7% of sites here, against 17% across the whole gallery, making it the single largest hero layout on this page ahead of full_bleed_overlay and centered, which tie at 21.4% apiece. Framer’s grid-based builder makes it easy to stack a headline directly over a media block without wrestling with split columns, and that convenience shows up directly in the numbers. Builders working from the Framer Design Portfolio Websites collection should treat stacked copy as the safe, proven starting layout rather than an afterthought to a split-screen design.
Monochrome color schemes dominate Framer website design
Monochrome saturation appears in 47% of sites measured here, compared with 29.7% gallery-wide, putting it well ahead of muted (45%) and vibrant, which trails at only 8%. That pairs with a near-black or near-white background split that already tilts heavily neutral, and it shows in the accent hues too: neutral is the single largest accent family at 33.7%, ahead of amber at 17.6%. bob, Adar Golden Gate, Locu, and Demos
all run black-and-white palettes on near-black backgrounds, while Mood Health and Innerfy prove the same restraint works just as well on white. For a niche built around polished SaaS and portfolio sites, monochrome reads as the default choice, with color reserved for a single accent button rather than the whole page.
Pill-shaped buttons edge out rounded, but only just
Pill buttons appear in 47.5% of sites and rounded rectangles in 42.8%, a gap of only a handful of sites once counts are compared, meaning neither shape can be called the outright winner. Flow Ventures
, Mood Health, Locu, and Innerfy all use pill buttons, while bob, New Foundation
, and Joint use rounded ones, and both groups otherwise share the same black-and-white, sans-heading conventions. Square buttons remain rare at 9.8%, seen only on outliers like Steel.