94 Best Wix Website Examples

John Siciliano
Has affiliate links Published 5/27/2025 Updated 8/16/2026

Your homepage has about three seconds to prove you are worth hiring. I ran the best Wix websites through Claude. The standout pattern is how often they sit on a mid-grey background instead of plain white. Most platforms default to a bright white page that flattens photography and makes everything look the same. The examples below skip that default, from Wix portfolio sites to Wix fitness sites. Try a soft grey behind your own hero image and see how much more the photo pops.

Category

Platform

Style

1–30 of 94

Design Data

The colors, fonts, and layout choices used across 94 Wix websites.

4px Button corner radius median across 27 sites
57px Headline size median across 28 sites
5 Navigation links median across 86 sites

Background color

How dark or light the page background is (background luminance).

  • White / near white 46.8% (44)
  • Mid-tone 18.1% (17)
  • Light 16% (15)
  • Dark 12.8% (12)
  • Black / near black 6.4% (6)

Accent color

The color of each site's primary button, measured from its code (accent hue family).

  • Black, white & gray 37.9% (33)
  • Amber / orange 23% (20)
  • Red 11.5% (10)
  • Teal / cyan 6.9% (6)
  • Green 6.9% (6)
  • Blue 5.7% (5)
  • Pink 5.7% (5)
  • Purple 2.3% (2)

Hero layout

How the top section arranges its headline and imagery.

  • Text over a full-width image 45% (36)
  • Text left, image right 25% (20)
  • Text above full-width media 11.3% (9)
  • Centered text 8.8% (7)
  • Asymmetric 6.3% (5)

Hero imagery

The kind of visual the top section leads with.

  • Photography 85.1% (80)
  • Illustration 6.4% (6)
  • No imagery 5.3% (5)
  • 3D artwork 2.1% (2)
  • Product screenshot 1.1% (1)

Button shape

Corner rounding on primary buttons (border radius relative to height).

  • Square corners 48.1% (13)
  • Pill (fully rounded) 37% (10)
  • Rounded corners 14.8% (4)

Font combination

How heading and body typefaces pair (serif vs. sans-serif).

  • All sans-serif 75% (21)
  • Serif headings, sans-serif body 25% (7)

Color intensity

How colorful the palette is, from black-and-white to bold color (saturation).

  • Soft, muted color 56.4% (53)
  • Black & white 24.5% (23)
  • Bold, vivid color 19.1% (18)

Dark mode support

Sites whose code adapts to the visitor's light/dark preference (prefers-color-scheme).

  • Yes 0% (0)
  • No 100% (37)

Most-used fonts

The typeface each site leads with, read from its live CSS.

  • helvetica-w01-bold 7.1% (2)
  • avenir-lt-w01_85-heavy1475544 7.1% (2)
  • questrial 7.1% (2)
  • wfont_0c8e9e_1c16b1e2f5fc4bd0b600ccb863476d5a 3.6% (1)
  • wfont_48cfda_e01df9827fd84d06af993c2e096ae7bd 3.6% (1)

Percentages are the share of sites where each trait could be measured, with counts in parentheses. Last updated August 2026.

Best Wix website examples lean almost entirely on photography

Across the best Wix website examples in this set, 85.1% of homepages build their hero around a photograph, well above the 64.1% rate for the gallery as a whole. Wix’s drag-and-drop image handling and its stock-photo integrations make full-bleed photography the default path of least resistance, and the sites here take it: Philip Jensen-Carter, Demi Muse Artistry, and EastWest Food Rescue all open on a photo-led hero, and it’s the arrangement of choice across categories from wellness to services. Illustration, 3D artwork, and product mockups combined barely register. If you’re designing a Wix site in this niche, budget for strong photography first: it’s what visitors expect to see the moment the page loads.

Mid-tone backgrounds show up more than twice as often here

Backgrounds sitting in the mid-luminance range appear on 18.1% of these sites, versus just 7.8% gallery-wide, more than double the norm. That’s still a minority next to near-white backgrounds at 46.8%, but it’s a real and distinctive bump. Abington Funeral Services and EastWest Food Rescue both use mid-tone backgrounds paired with amber buttons, a combination that softens the stock white-background template into something warmer without committing to a fully dark theme. For designers browsing Wix Agency Websites or adjacent categories for inspiration, this middle ground is worth testing: it reads as considered rather than default, without the accessibility risk of a near-black canvas, which only 6.4% of sites attempt.

Sans-serif body text is standard, but slightly less absolute than elsewhere

Sans-serif body copy runs 84.8% here against 91.4% across the gallery, a small but real dip. That gap opens room for serif body text, found on 13% of these sites, including Barbara Harrington and Cloud Pilates, both of which pair serif touches with muted, photo-heavy layouts common among Wix Fitness Websites. Heading fonts follow a similar pattern, with sans at 75% but serif still claiming a fifth of sites, seen in Morningside Counseling’s Didot italics. For a site trying to stand out within Wix Portfolio Websites and similar galleries, a serif body or heading is a low-risk way to differentiate without breaking from platform conventions.