11 Best BigCommerce Website Examples
I found the best BigCommerce websites that grow your brand.
These sites prove BigCommerce isn’t just powerful commerce infrastructure… it’s a design playground when you know how to work within its structure. Here are some tips and tricks to make the best site:
- Lead with bold, action-driving copy. Motto
hooks shoppers immediately with “New Arrivals” and bundle deals that convert, while Abbott Florist
uses category headlines that guide visitors straight to bestsellers. - Embrace high-contrast, confidence-building design. Solarland’s
full-width hero with text overlay and Ship.House’s
strategic green accents cut through noise instantly, while Canidae’s
warm orange-green palette builds trust with natural product buyers. - Leverage native BigCommerce features for smart merchandising. Mizuno
showcases complex product variants for athletic footwear without app bloat, and Drip
demonstrates how the platform handles sophisticated B2C automation without third-party dependencies eating margins.
Browse these BigCommerce design examples below for inspiration.
This fashion e-commerce site headlines bundle deals with hot pink promo banners and sells shapewear pants through editorial photography paired with "MOTTO MIRACLE RANGE" product naming.
This mattress e-commerce site leads with award badges and a testimonial card overlaid on the hero product image, then stacks press logos and financing terms before category grids.
This sales intelligence site sells lead qualification with "Stop chasing bad leads" and interactive UI cards showing scoring logic embedded in a gray feature container.
This fulfillment logistics site stacks stat blocks under "ShipHouse can help you grow faster" as a single persuasive column anchor.
This email marketing automation site opens with "It's time to break up with your platform if..." and uses magenta accent buttons paired with purple workflow mockups.
This pet food site sells nutrition across life stages by anchoring the hero with a wheat field backdrop, a "REAL MEAT #1 INGREDIENT" badge, and overlapping product bags arranged in depth.
eCommerce Conversion Checklist
This e-commerce optimization landing page opens with "How much money are you leaving on the table right now?" and underlines "instantly skyrocket your sales" in pink to create urgency.
This sportswear retailer showcases featured products with dramatic taglines—"Welcome to the Dark Side," "The Art of Propulsion"—across a four-column grid with carousel navigation.
This florist e-commerce site pairs product names like "Strawberry Lemonade Tulips" and "Cotton Candy Clouds" with a green-and-magenta color scheme and hand-picked curation messaging.
This solar products site uses yellow accent buttons and certification badges to establish industrial credibility across a dark charcoal layout.
This bakery e-commerce site pairs a hero of cupcakes with whiskey in a coral blob and leads with "The Good Stuff You Love, Without the Stuff You Don't."
What the Top 0.1% of BigCommerce Websites Get Right
I analyzed these high-performing BigCommerce websites and found clear patterns that separate the winners from the wannabes.
Visual Identity: Premium Positioning Through Restrained Color
These top BigCommerce websites master the art of sophisticated restraint.
- Monochromatic dominance: About 70% stick to 2-3 core colors maximum. Saber
uses pure black and white with minimal green accents, while Motto builds entire sections around black, white, and one hot pink highlight (#E84B8A ) - Strategic color psychology: Roughly 60% use dark backgrounds to signal premium positioning. Mizuno’s navy (#1a1a6e ) conveys athletic authority, while eCommerce Conversion Checklist’s
near-black (#111 ) creates urgency around high-ticket digital products - Typography as brand differentiator: 8 in 10 sites pair clean sans-serif body text with distinctive heading fonts. SusieCakes
combines handwritten script for brand warmth with serif headings for authority, creating that “artisanal premium” positioning
→ The best BigCommerce websites treat color like luxury brands treat materials… less is exponentially more.
Layout and UX: Hero Sections That Convert
These websites understand that first impressions happen in milliseconds, not minutes.
- Split-screen hero dominance: About 80% use asymmetrical hero layouts with text-heavy left columns and visual-rich right sides. Amerisleep
puts awards and social proof left, product imagery right, while Ship.House leads with compelling copy before showing warehouse credibility shots - Benefit-driven headlines over feature lists: Roughly 75% lead with outcome-focused H1s. Drip opens with “Level-up your email marketing strategy” rather than listing automation features, and Saber promises “Turn sales data into closed deals, faster” instead of describing AI capabilities
- Strategic social proof placement: 9 in 10 sites position credibility indicators within the first viewport. Abbott Florist displays “15,000+ Reviews, Average 4.7 stars” prominently, while Drip showcases client logos immediately after their value proposition
→ These BigCommerce websites understand that people buy outcomes, not features… and they structure every pixel accordingly.
Copy and Messaging: Value Props That Stick
The messaging across these top-performing sites follows predictable patterns that work.
- Problem-first headline formulas: About 65% open with pain points before solutions. eCommerce Conversion Checklist leads with “How much money are you leaving on the table right now?” while Saber asks “Stop chasing bad leads” before explaining their qualification platform
- Specificity over superlatives: Roughly 70% use concrete numbers instead of vague claims. Amerisleep specifies “30% off Adjustable Bed Bundles” and “$47/mo with 0% APR,” while Ship.House details “100% Accuracy Rate” and “2PM Cutoff Time”
- Urgency through scarcity language: 8 in 10 sites create immediate action triggers. Motto displays “2 FOR $269 WARM UP BUNDLE” and Amerisleep announces “ENDS SUNDAY: $100 OFF ANY MATTRESS” with deadline-driven copy
→ The best BigCommerce website design comes down to this… speak to immediate pain points with specific solutions, not generic brand promises.
These patterns aren’t accidents. They’re the result of relentless testing by businesses that understand conversion optimization isn’t about following best practices… it’s about understanding human psychology at the moment of purchase decision.